- Email: [email protected]
Services of the Bureau of Public Relations Available to the Veteran
74
T
h e
J
ournal of t h e
A
m e r ic a n
grades .to any state board secretary for his use. The name and address of the secretary must accompany the request for a photostatic copy. Applications Application forms, properly completed, must be in the hands of the secretary
D
en tal
A
s s o c ia t io n
fifteen days before the date of the ex aminations. All dental students and recent gradu ates must be recommended by their dean and must make application through his office. Other dentists must have proper recommendations.
SERVICES OF THE BUREAU OF PUBLIC RELATIONS AVAILABLE TO THE VETERAN L o n W. M o n e y * D .D .S ., Chicago, III. The Bureau of Public Relations makes Most of the older dentists returning from the armed forces, men who entered available to all members of the American the service from civilian practice, are Dental Association materials and devices familiar with the Bureau of Public R e that aid in practice building—pamphlets, lations’ educational material. Recent . charts and posters; slides, models and graduates probably are not. Most of movies; patient recall cards and appoint the older veterans know that education ment books; radio programs and news of the patient and the public is an ef paper articles. fective aid in building and maintaining Patient Education a practice. Recent graduates may not “ Why should my teeth decay so rap realize the importance of education. It is for the younger men, and for some idly?” “ Why is it necessary to take care of the older ones who will pioneer in of 4-year-old Johnny’s teeth?” “ Why new locations, that this article is written. do I have so much tartar?” “ What Most successful dental practices are causes pyorrhea?” “ How can I master built by men who are good operators these new dentures?” “ Why should I and good educators; by men who are have my teeth x-rayed?” These are but a few of the hundreds interested in their patients’ problems and who find time to answer their pa of questions that the busy practitioner tients’ questions. Patients, being human, must answer. Because it is difficult at are interested in themselves. They are times to supply answers in terms that concerned about their personal dental the layman understands, the Bureau has health and the dental health of their prepared a large number of pamphlets, children: The dentist who finds time each dealing with a specific subject and to answer cheerfully these personal ques each written in simple lay language. The tions, to explain his procedures and to dentist may give one of them to the furnish advice on dental subjects soon patient and ask him to read it over and establishes a reputation for himself and then give it to someone else who may quickly builds an appreciative practice. need it, thus widening the circle of den It is the old story of “ how to make tal education. friends and influence people.” Charts and Posters •Director, Bureau of Public American Dental Association.
Relations,
Jour. A .D .A ., V ol. 3 3 , Jan u ary 1 , 1946
The war has'emphasized the value of visual education. Charts, posters and
M
o rrey—
S e r v ic e s
of
B
ureau
drawings are effective aids in patient education. An “Atlas of the Mouth” ;ontaining 180 illustrations, nineteen of which are in color, interprets innumer able normal and abnormal conditions of the mouth. Most dentists have found that the “ Atlas” is a valuable adjunct to practice. A set of eight dental health charts which can be hung on the wall or cut up and placed in a scrapbook furnishes the dentist with authentic, informative material. Charts on brushing the teeth and colorful posters are helpful to chil dren. So, too, are the small leaflets to be colored, graded for different age lev els. They keep the youngsters occupied and interested while they wait their turn in the chair. M odels Three-dimensional models are often more effective than pictures. The Bureau has prepared a large number of small models showing various dental condi tions. Their use will enable the patient to realize and better understand the con dition that exists in his mouth. M inia ture models also make pleasurable gifts for the younger child patient. Prior to the war* the Bureau furnished members with split rubber molds from which they could make inexpensive plaster models of Walt Disney characters. The dentist or his assistant colored the figurines and presented them to the youngsters. Dur ing the war, it was impossible to obtain latex for the molds, but new molds should be available by next spring or summer. As soon as latex becomes avail able, the Bureau will restock the molds, as the little plaster figurines make a very appropriate gift from dentist to child. Recall Cards and Appointment Books Most dentists realize that the most satisfactory practice is built upon the recall system. The. Bureau supplies members with dignified recall cards for adults and colorful recall cards for chil dren. It also supplies appreciation cards
of
P
u b l ic
R
e l a t io n s
75
to be mailed to physicians and others who refer patients to them. One of the special features of the American Dental Association Appointment Book is its re call pages, which enable the dentist to maintain a six months’ recall service. The Appointment Book also contains valuable information on Association serv ices, including a list of books and pack age libraries procurable from the Library Bureau, a list of educational materials' available from the Bureau of Public Re lations, a list of dentifrices acceptable to the Council on Dental Therapeutics and a list of dental materials certified to the Research Commission. Because this information is constantly at hand, dentists using the Appointment Book need never recommend a harmful den tifrice or use noncertified materials. Public Education Much of the material mentioned above can be used both for patient edu cation and for public education. The posters, charts and other printed mate rial are particularly" useful in schools. The dental veteran can provide the com munity with a distinct service by calling this material to the attention of school and health authorities. Other material of a more general nature can also be used by the veteran for community edu cation. Motion pictures, stereopticon slide lectures, radio broadcasts and trans criptions, newspaper articles and dental health exhibits are available to every member who is concerned with his com munity’s health. Space will not permit a more exten sive discussion of the many and varied services which the Bureau of Public R e lations offers members of the American Dental Association. Every veteran is in vited to write the Bureau for a list of educational materials from which he may select the materials most suitable for his needs. Only through education and pub lic enlightenment can the dental profes sion hope to improve the dental health of our country.
T
h e
J
ournal of t h e
A
m e r ic a n
grades .to any state board secretary for his use. The name and address of the secretary must accompany the request for a photostatic copy. Applications Application forms, properly completed, must be in the hands of the secretary
D
en tal
A
s s o c ia t io n
fifteen days before the date of the ex aminations. All dental students and recent gradu ates must be recommended by their dean and must make application through his office. Other dentists must have proper recommendations.
SERVICES OF THE BUREAU OF PUBLIC RELATIONS AVAILABLE TO THE VETERAN L o n W. M o n e y * D .D .S ., Chicago, III. The Bureau of Public Relations makes Most of the older dentists returning from the armed forces, men who entered available to all members of the American the service from civilian practice, are Dental Association materials and devices familiar with the Bureau of Public R e that aid in practice building—pamphlets, lations’ educational material. Recent . charts and posters; slides, models and graduates probably are not. Most of movies; patient recall cards and appoint the older veterans know that education ment books; radio programs and news of the patient and the public is an ef paper articles. fective aid in building and maintaining Patient Education a practice. Recent graduates may not “ Why should my teeth decay so rap realize the importance of education. It is for the younger men, and for some idly?” “ Why is it necessary to take care of the older ones who will pioneer in of 4-year-old Johnny’s teeth?” “ Why new locations, that this article is written. do I have so much tartar?” “ What Most successful dental practices are causes pyorrhea?” “ How can I master built by men who are good operators these new dentures?” “ Why should I and good educators; by men who are have my teeth x-rayed?” These are but a few of the hundreds interested in their patients’ problems and who find time to answer their pa of questions that the busy practitioner tients’ questions. Patients, being human, must answer. Because it is difficult at are interested in themselves. They are times to supply answers in terms that concerned about their personal dental the layman understands, the Bureau has health and the dental health of their prepared a large number of pamphlets, children: The dentist who finds time each dealing with a specific subject and to answer cheerfully these personal ques each written in simple lay language. The tions, to explain his procedures and to dentist may give one of them to the furnish advice on dental subjects soon patient and ask him to read it over and establishes a reputation for himself and then give it to someone else who may quickly builds an appreciative practice. need it, thus widening the circle of den It is the old story of “ how to make tal education. friends and influence people.” Charts and Posters •Director, Bureau of Public American Dental Association.
Relations,
Jour. A .D .A ., V ol. 3 3 , Jan u ary 1 , 1946
The war has'emphasized the value of visual education. Charts, posters and
M
o rrey—
S e r v ic e s
of
B
ureau
drawings are effective aids in patient education. An “Atlas of the Mouth” ;ontaining 180 illustrations, nineteen of which are in color, interprets innumer able normal and abnormal conditions of the mouth. Most dentists have found that the “ Atlas” is a valuable adjunct to practice. A set of eight dental health charts which can be hung on the wall or cut up and placed in a scrapbook furnishes the dentist with authentic, informative material. Charts on brushing the teeth and colorful posters are helpful to chil dren. So, too, are the small leaflets to be colored, graded for different age lev els. They keep the youngsters occupied and interested while they wait their turn in the chair. M odels Three-dimensional models are often more effective than pictures. The Bureau has prepared a large number of small models showing various dental condi tions. Their use will enable the patient to realize and better understand the con dition that exists in his mouth. M inia ture models also make pleasurable gifts for the younger child patient. Prior to the war* the Bureau furnished members with split rubber molds from which they could make inexpensive plaster models of Walt Disney characters. The dentist or his assistant colored the figurines and presented them to the youngsters. Dur ing the war, it was impossible to obtain latex for the molds, but new molds should be available by next spring or summer. As soon as latex becomes avail able, the Bureau will restock the molds, as the little plaster figurines make a very appropriate gift from dentist to child. Recall Cards and Appointment Books Most dentists realize that the most satisfactory practice is built upon the recall system. The. Bureau supplies members with dignified recall cards for adults and colorful recall cards for chil dren. It also supplies appreciation cards
of
P
u b l ic
R
e l a t io n s
75
to be mailed to physicians and others who refer patients to them. One of the special features of the American Dental Association Appointment Book is its re call pages, which enable the dentist to maintain a six months’ recall service. The Appointment Book also contains valuable information on Association serv ices, including a list of books and pack age libraries procurable from the Library Bureau, a list of educational materials' available from the Bureau of Public Re lations, a list of dentifrices acceptable to the Council on Dental Therapeutics and a list of dental materials certified to the Research Commission. Because this information is constantly at hand, dentists using the Appointment Book need never recommend a harmful den tifrice or use noncertified materials. Public Education Much of the material mentioned above can be used both for patient edu cation and for public education. The posters, charts and other printed mate rial are particularly" useful in schools. The dental veteran can provide the com munity with a distinct service by calling this material to the attention of school and health authorities. Other material of a more general nature can also be used by the veteran for community edu cation. Motion pictures, stereopticon slide lectures, radio broadcasts and trans criptions, newspaper articles and dental health exhibits are available to every member who is concerned with his com munity’s health. Space will not permit a more exten sive discussion of the many and varied services which the Bureau of Public R e lations offers members of the American Dental Association. Every veteran is in vited to write the Bureau for a list of educational materials from which he may select the materials most suitable for his needs. Only through education and pub lic enlightenment can the dental profes sion hope to improve the dental health of our country.