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Show guide boosts industry credibility
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Show Guide Boosts Industry Credibility Always the innovator, IIl-Vs Review has produced a Show Guide to support the industry's premier Exhibition, the IEEE GaAs IC Symposium GaAs IC Tech Exhibition. Published as a companion item to the magazine for distribution only at the conference, the Show Guide gives a timely boost to the credibility of the meeting and to the GaAs IC industry itself. T
he IEEE GaAs IC Symposium is a very important meeting for the lll-Vs industry and theret\~re also for the industry's journal, 111-Vs Review. This year the GaAs IC Symposium is being bald in Miami. Like you, we had been carefully watching the TV news for updates on the progress of Hurricane Andrew! Indeed, the odd choice of venue had more casually been brought to our attention some time ago. The G a A s IC Symposium is traditionally held in the fall and moves around the USA. Why hold it in Miami when it falls within the hurricane season'? That said, l've wanted to visit Miami for a long time. It is here that we launch the lll-Vs Review Media Pack the booklet which our advertisers use to plan their 1993 campaigns. This year it will be even more important because it will give us the opportunity to formally introduce our "new" Advertising Sales Manager, T a m a r Baldwin, and our new Assistant Editor, lnken Purvis.
Barometer of Progress The G a A s 1C Symposium promises to be another good b a r o m e t e r of progress in the 1C area, though not necessarily for the whole lll-Vs industry; the less glamorous discrete component market is still where the big money is. (Oddly enough, there is no conference devoted to compound semiconductor discrete components. But let's not be suggesting new meetings in an already packed 1993 calendar). More than most conferences, the IEEE G a A s IC Symposium makes the effort to connect with the real world of applications and systems. Side by side with record-breaking new results you will hear what the users are getting up to. The commercial edge appears at the Exhibition and at the more recent innovation, the Vendor Product Forums. Sometimes from the podium, but more often than not in the bar, you'll hear how the pioneers have grasped the nettle of GaAs IC technology and are reaping the benefit. Better still, you may also hear something of the pitfalls and problems which are seldom published in the literature and yet hold the real key to successful implementation.
Paranoia in High Places GaAs IC technology is, however, at a difficult time of its life: rather like an awkward adolescent perhaps. There is much paranoia and secrecy surrounding the development of GaAs IC design in some of the big computer and telecom companies. Behind the scenes much is going on but no-one is telling. They want to conceal their work to exact maximum competitive advantage when the product containing the GaAs IC(s) is launched.
While the tabloids and other general electronics media dismiss GaAs ICs as trailing way behind silicon ICs, there is much of interest that no-one can talk about. At the beginning of this year I mentioned in my editorial that sooner or later someone will launch a GaAs RISC micro. II hasn't happened yet but we know that at least one leading US company has been developing one: a company that has been more usually associated with silicon micros than GaAs. The companies that are working on GaAs aren't curiosities, they are very serious and are spending a great deal of time and effort on bringing a new generation of ICs into being. These devices will be the keystones of electronics by the end of this century. We will of course be hearing something of the great new developments at the IC Symposium. More than enough to make it worth attending. As before, the G a A s I(' Symposium will include some highlights which are unique to this special conference. Not the least of these is the GaAs IC Tech Exhibition.
Delegates get Show Guide The GaAs IC Tech Exhibition has always been an integral part of the Symposium and universally deemed a great success by the 60 ~ participating companies, This will be the third time that T F R has taken a booth and we think that it is a very effective way to meet old friends and make new ones. So confident are we of the usefulness of GaAs IC Tech that this year T F R has produced a special Show Guide just tk~r this event. Not only will every delegate receive a copy of this issue of the magazine at Miami Beach, but also a copy of our 52-page Show Guide packed with information about the Exhibitors and the new technology. The growth of the lll-Vs industry is following the path taken by its elder brother silicon. The Exhibition Show Guide is another logical step on the road to industry recognition of the conference and the technology. When IlI-Vs Review first appeared it marked the beginning of major international interest from both readers and advertising companies alike. The growth of small exhibitions associated with tightly focused conferences has followed the next stage of maturity. There is a need from the delegates for the products offered by the exhibiting companies. Soon, however, like the growing up of a child, there comes a time in any industry for it to move to the next level of status. It seems that now is the time for the lll-Vs industry to have its own industrial conference and exhibition. A mark of maturity for that exhibition is to have its own Show Guide. In 1992, the IlI-Vs industry came of age with the launch of the 1992 G a A s IC Tech Exhibition Show Guide courtesy of II1-Vs Review. Rov 5":weda
.
.
.
.
Show Guide Boosts Industry Credibility Always the innovator, IIl-Vs Review has produced a Show Guide to support the industry's premier Exhibition, the IEEE GaAs IC Symposium GaAs IC Tech Exhibition. Published as a companion item to the magazine for distribution only at the conference, the Show Guide gives a timely boost to the credibility of the meeting and to the GaAs IC industry itself. T
he IEEE GaAs IC Symposium is a very important meeting for the lll-Vs industry and theret\~re also for the industry's journal, 111-Vs Review. This year the GaAs IC Symposium is being bald in Miami. Like you, we had been carefully watching the TV news for updates on the progress of Hurricane Andrew! Indeed, the odd choice of venue had more casually been brought to our attention some time ago. The G a A s IC Symposium is traditionally held in the fall and moves around the USA. Why hold it in Miami when it falls within the hurricane season'? That said, l've wanted to visit Miami for a long time. It is here that we launch the lll-Vs Review Media Pack the booklet which our advertisers use to plan their 1993 campaigns. This year it will be even more important because it will give us the opportunity to formally introduce our "new" Advertising Sales Manager, T a m a r Baldwin, and our new Assistant Editor, lnken Purvis.
Barometer of Progress The G a A s 1C Symposium promises to be another good b a r o m e t e r of progress in the 1C area, though not necessarily for the whole lll-Vs industry; the less glamorous discrete component market is still where the big money is. (Oddly enough, there is no conference devoted to compound semiconductor discrete components. But let's not be suggesting new meetings in an already packed 1993 calendar). More than most conferences, the IEEE G a A s IC Symposium makes the effort to connect with the real world of applications and systems. Side by side with record-breaking new results you will hear what the users are getting up to. The commercial edge appears at the Exhibition and at the more recent innovation, the Vendor Product Forums. Sometimes from the podium, but more often than not in the bar, you'll hear how the pioneers have grasped the nettle of GaAs IC technology and are reaping the benefit. Better still, you may also hear something of the pitfalls and problems which are seldom published in the literature and yet hold the real key to successful implementation.
Paranoia in High Places GaAs IC technology is, however, at a difficult time of its life: rather like an awkward adolescent perhaps. There is much paranoia and secrecy surrounding the development of GaAs IC design in some of the big computer and telecom companies. Behind the scenes much is going on but no-one is telling. They want to conceal their work to exact maximum competitive advantage when the product containing the GaAs IC(s) is launched.
While the tabloids and other general electronics media dismiss GaAs ICs as trailing way behind silicon ICs, there is much of interest that no-one can talk about. At the beginning of this year I mentioned in my editorial that sooner or later someone will launch a GaAs RISC micro. II hasn't happened yet but we know that at least one leading US company has been developing one: a company that has been more usually associated with silicon micros than GaAs. The companies that are working on GaAs aren't curiosities, they are very serious and are spending a great deal of time and effort on bringing a new generation of ICs into being. These devices will be the keystones of electronics by the end of this century. We will of course be hearing something of the great new developments at the IC Symposium. More than enough to make it worth attending. As before, the G a A s I(' Symposium will include some highlights which are unique to this special conference. Not the least of these is the GaAs IC Tech Exhibition.
Delegates get Show Guide The GaAs IC Tech Exhibition has always been an integral part of the Symposium and universally deemed a great success by the 60 ~ participating companies, This will be the third time that T F R has taken a booth and we think that it is a very effective way to meet old friends and make new ones. So confident are we of the usefulness of GaAs IC Tech that this year T F R has produced a special Show Guide just tk~r this event. Not only will every delegate receive a copy of this issue of the magazine at Miami Beach, but also a copy of our 52-page Show Guide packed with information about the Exhibitors and the new technology. The growth of the lll-Vs industry is following the path taken by its elder brother silicon. The Exhibition Show Guide is another logical step on the road to industry recognition of the conference and the technology. When IlI-Vs Review first appeared it marked the beginning of major international interest from both readers and advertising companies alike. The growth of small exhibitions associated with tightly focused conferences has followed the next stage of maturity. There is a need from the delegates for the products offered by the exhibiting companies. Soon, however, like the growing up of a child, there comes a time in any industry for it to move to the next level of status. It seems that now is the time for the lll-Vs industry to have its own industrial conference and exhibition. A mark of maturity for that exhibition is to have its own Show Guide. In 1992, the IlI-Vs industry came of age with the launch of the 1992 G a A s IC Tech Exhibition Show Guide courtesy of II1-Vs Review. Rov 5":weda