Speaking

Speelal Events-ExhIbits SPEAKERS BUREAUS 1781 Woodward, Carl E. Speakers"bureau: strong public relations voice. Trustee, 28'8, lug 1975, 26-8. Nothing can substitute for a live trustee standing up before his fellow citizens, pro~dly explaining his hospital's services and willingly fielding questions. SPEAKIHG 1782 Bremer, Roslyn. Pointers for a sucessful Q and A. PRJ, 31'~, Apr 1975, 48. If you or your client or management thinks the formal presentation is the hard part and the question and answer session is easy, read this. 1783·~onroe, 11an H. and Ehninger, Douglas. Principles and types of speech cdmmunication. Glenview, Ill.: Scott, Foresman ~ Co., 1974. The basics of writing and delivering public addresses, as well as oral conversational transactions. 178~ Vinci, Vincent. How to be a better speaker. Nations Bsns, 63111, Nov 1975, 70-2. Tips for getting your message across to an audience. lLSO SEE ENTRIES: 0227, 0244, 1820 SPEECH WRITING 1785 Tarver, Jerry. How to put 'Good' humor in your next speech. PRJ, 3112, Feb 1975, 15-17. Very little is less h uao r o us than a feeble attempt at b uao r in a speech. Here are guidelines . and examples. 1786 The effective speech writer's newsletter. Box 444, Univ. of Richmond, Va. 23173. ALSO SEE ENTRY: 1686 SPECIAL EVENTS--ANNIVERSARIES 1787 The vorld's biggest company picnic. PRJ, 31'10, Oct 1915, 14-5. What happens when you put together a company birthday party involving 55 tons of food, 10,000 gallons of soft drinks and 50,000 hungry people? SPECI1L EVENTS--EXHIBITS 1788 Greif, Ed. For an effective exhibit: a demonstration in the booth is worth a thousand pictures. rnd Mktng, 60'4, Apr 1975, 68+. For a memorable exhibit, involve visitors in product demonstrations. 1789 Greif, Ed. Key to an effective industrial exhibit: involve visitors in a demonstration. ~gt a, 64i7, July 1975, 54-6. An industrial exhibit can strengthen a co~pany's ~mage and sell products, or it can do a great deal of damage. 1790 How to pull in prime prospects when the exhib~ts are too big for a booth: Con~xpo '75. Ind ~ktng, 60'4, Apr 1975, 56+. Views of four top executives. 1791 ~orrisey, George L. Effective bus~ne5S and technical presentations. Reading, ~ass.: Addison-Wesley Publ. Co., 1975. 1792 Wright, J. Williaa. How to organize a successful overseas exhibit: plan early, know the rules. Ind ~ktng, 60'10, Oct 1975, 98+. Visitors really come to lea~n. P~epare your booth aaterial accordingly. ALSO SEE ENTRY: Od87

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