The Cusp Catastrophe Model in Describing a Bank's Attractiveness as Measured by its Image

The Cusp Catastrophe Model in Describing a Bank's Attractiveness as Measured by its Image

Available online at www.sciencedirect.com ScienceDirect Procedia Economics and Finance 19 (2015) 261 – 277 7KH(FRQRPLHVRI%DONDQDQG(DVWHUQ(XURS...

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Available online at www.sciencedirect.com

ScienceDirect Procedia Economics and Finance 19 (2015) 261 – 277

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2212-5671 © 2015 The Authors. Published by Elsevier B.V. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).

Peer-review will be under responsibility of Department of Accountancy and Finance, Eastern Macedonia and Thrace Institute of Technology, Kavala, Greece. doi:10.1016/S2212-5671(15)00027-1

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