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Total quality management within the furniture distribution system
International abstracts of research in marketing
291
Ways in which national brand manufacturers may cope with these developments are suggested.
to identify the product assortments most suitable to direct marketing.
Ravazzoni, Roberto, 1995, ”Le nuove dimensioni de1 confront0 tra le marche nei mercati dei beni banali (grocery) “, Trade Marketing (Italy), Issue 13, pp. 18 3-25.
Ballina, Francisco, J, 1995, I’ Las perspectivas de desarrollo de1 marketing direct0 en Espaiia”, Informa&n Comercial Espatiola (Spain), issue 739, pp. 21 130-142.
See also 2.1
Control in the Distribution Channel An analysis is carried out from a theoretical perspective of control as a process of management of the distribution channel, aimed at increasing its effciency as a competitive unit. Several models and determining factors of control are considered. Finally, methods of exercising control are assessed.
The Outsourcing of Physical Distribution Within the Context of Manufacturer/Distributor Relationships In their dealings with distributors and retailers, manufacturers often resort to third parties in the management of physical distribution, in a strategy of supply chain integration. The paper is trying to assess its scope, still limited in Italy, and the potential for a wider usage. Pedone, Pietro and Beccia, Silvio, 1995, “L’ “outsourcing ” della logistica distributiva e le possibili evoluzioni nel rapport0 industria-distribuzione" , Trade Marketing (Italy), Issue 13, pp. 33-46. 19 See also 2.5
Total Quality Management within the Furniture Distribution System In the furniture industry relationships among manufacturing firms are undergoing deep changes. Of key importance in the system are vertical relationships between manufacturers and retailers, which enable them to put together an offer which is adapted to the needs of end clients, especially in terms of variety. The extent of cooperation and the kind of services that are involved as well as the role they play are investigated. Grandinetti, Roberto and Pilotti, Luciano, 1994, ”Qualitiz globale di canale ed evoluzione dei rapporti industria-distribuzione nel settore de1 mobile ‘I, Commercio (Italy), Vol. 16 (52), pp. 57-85. 20 See also 3.4
The Development of Direct Marketing in Spain A mail survey was conducted among experts in distribution and telecommunications (3 19 respondents) to forecast the development trends of direct marketing in Spain. Also, a factor analysis was used
Molla, Alejandro and Sanchez, Manuel, 1995, ”El control en el canal de comercializacion”, ESIC Mar22 ket (Spain), Issue 88, pp. 27-47. 2.6. Pricing
Price Sensitivity A latent class regression model using spline functions is proposed to model data obtained from Gabor-Granger Price Experiments. The authors show that the model can be used to investigate heterogeneity in price sensitivity, price-quality relationships and psychological price effects. The model is illustrated using a sample of 377 female consumers who provided responses with respect to a personal care product. Leefang, P S H and Wedel, M, 1995, ”Prijsgevoeligheden “, Recente Ontwikkelingen in het Marktonderzoek, Jaarboek van de Nederlandse Vereniging van Marktonderzoekers (The Netherlands), Issue 1994/ 1995, pp. 71-88. 23 2.7. Product
Brand Equity This study investigates various purposes brand equity can be used for. It assesses requirements for measuring brand equity and describes the contribution of the brand equity literature. A framework for measuring brand equity is developed showing past and future research directions. Sattler, Dr H, 1995, ”Markenbewertung I’, Zeitschrif fur Betriebswirtschaft (ZFB) (Germany), Vol. 65 (6), pp. 663-682. 24
291
Ways in which national brand manufacturers may cope with these developments are suggested.
to identify the product assortments most suitable to direct marketing.
Ravazzoni, Roberto, 1995, ”Le nuove dimensioni de1 confront0 tra le marche nei mercati dei beni banali (grocery) “, Trade Marketing (Italy), Issue 13, pp. 18 3-25.
Ballina, Francisco, J, 1995, I’ Las perspectivas de desarrollo de1 marketing direct0 en Espaiia”, Informa&n Comercial Espatiola (Spain), issue 739, pp. 21 130-142.
See also 2.1
Control in the Distribution Channel An analysis is carried out from a theoretical perspective of control as a process of management of the distribution channel, aimed at increasing its effciency as a competitive unit. Several models and determining factors of control are considered. Finally, methods of exercising control are assessed.
The Outsourcing of Physical Distribution Within the Context of Manufacturer/Distributor Relationships In their dealings with distributors and retailers, manufacturers often resort to third parties in the management of physical distribution, in a strategy of supply chain integration. The paper is trying to assess its scope, still limited in Italy, and the potential for a wider usage. Pedone, Pietro and Beccia, Silvio, 1995, “L’ “outsourcing ” della logistica distributiva e le possibili evoluzioni nel rapport0 industria-distribuzione" , Trade Marketing (Italy), Issue 13, pp. 33-46. 19 See also 2.5
Total Quality Management within the Furniture Distribution System In the furniture industry relationships among manufacturing firms are undergoing deep changes. Of key importance in the system are vertical relationships between manufacturers and retailers, which enable them to put together an offer which is adapted to the needs of end clients, especially in terms of variety. The extent of cooperation and the kind of services that are involved as well as the role they play are investigated. Grandinetti, Roberto and Pilotti, Luciano, 1994, ”Qualitiz globale di canale ed evoluzione dei rapporti industria-distribuzione nel settore de1 mobile ‘I, Commercio (Italy), Vol. 16 (52), pp. 57-85. 20 See also 3.4
The Development of Direct Marketing in Spain A mail survey was conducted among experts in distribution and telecommunications (3 19 respondents) to forecast the development trends of direct marketing in Spain. Also, a factor analysis was used
Molla, Alejandro and Sanchez, Manuel, 1995, ”El control en el canal de comercializacion”, ESIC Mar22 ket (Spain), Issue 88, pp. 27-47. 2.6. Pricing
Price Sensitivity A latent class regression model using spline functions is proposed to model data obtained from Gabor-Granger Price Experiments. The authors show that the model can be used to investigate heterogeneity in price sensitivity, price-quality relationships and psychological price effects. The model is illustrated using a sample of 377 female consumers who provided responses with respect to a personal care product. Leefang, P S H and Wedel, M, 1995, ”Prijsgevoeligheden “, Recente Ontwikkelingen in het Marktonderzoek, Jaarboek van de Nederlandse Vereniging van Marktonderzoekers (The Netherlands), Issue 1994/ 1995, pp. 71-88. 23 2.7. Product
Brand Equity This study investigates various purposes brand equity can be used for. It assesses requirements for measuring brand equity and describes the contribution of the brand equity literature. A framework for measuring brand equity is developed showing past and future research directions. Sattler, Dr H, 1995, ”Markenbewertung I’, Zeitschrif fur Betriebswirtschaft (ZFB) (Germany), Vol. 65 (6), pp. 663-682. 24