- Email: [email protected]
Unit management: Entrepreneurship and coordination in the decentralised firm
152
Long
Range
Planning
Vol.
26
October
importance of integrity and sound judgement, as well as a cooperative and humane vision of business. Hc also stresses the virtues of honesty, trust, fairness and compassion. Should be widely read by those involved in business but, unfortunately, that is not likely to be the case.
The
Portable
MBA
in
Marketing,
CHARLES D. SCHEWE, John
Wiley
ALEXANDER HIAM and (1992), 464 pp., AlY.95.
Provides both an introduction and foundation in marketing for those without any experience of the subject, as well as providing new ways of thinking about the issues which would be of use to those with previous experience of marketing. Excellent value. Readers who require more coverage in specialized marketing areas could find it in Incredible Customer Service: The Final Test, DAVID FREEMANTLE, McGraw-Hill (1993), 203 pp., R18.95. (A cheap version could usefully be given to everyone in any company/organization-especially if they are somehow encouraged to read it!); Marketing Audit Checklists:
A guide
to effective
marketing
AUBREY WILSON, McGraw-Hill 283 pp., A24.95; Customer-Focused delivering
greater
internal
resource
(1993)
Second
Marketing:
and external
customer
realization,
edition, Actions
satisfaction,
for
IAN
CHASTON, 222 pp., R22.95; Successful Market Research: in a week, MATTHEW HOUSDEN, Hodder and Stoughton (1992), 96 pp., L5.99; International Marketing, STANLEY PALIWODA, Butterworth Heinemann (1993), Second Edition, 706 pp., Al9.95 and The Handbook of international Direct Marketing, Editor ADAM BAINES, Kogan Page (1992), 320 pp., L28.50.
1993 in which nobody is spared’. Very true and fun, perceptive reading for those who can cope with taking their management learning in this somewhat unconventual way. The fact that the word ‘leadership’ does not merit a mention in the index is revealing in more ways than one. No references what-so-ever. The authors (who also wrote Dinosaur Brains) combine clinical psychology and journalism, and appear to believe organizational life is so similar to that of a jungle that survival is the best we can expect. Probably not far wrong. For those still keen on organizational careers the following studies might well help: Britain’s BEST Employers: AJob Hunter’s Guide, SEAN HAMIL, Kogan Page (1993), 341 pp., A10.95; The Talent Factor: Key Strategies for Recruiting, Rewarding and Retaining Top Performers, TURRY LUNN, Kogan Page (1992), 224 pp., Al8.95; Faultless Facilitation, LOIS B. HART, Kogan Page (1992), 170 pp., A40.00; How Do You Manage? How to make the most of yourseyand yourpeople,JoHN NICHOLSON, BBC Books (1992), 152 pp., L6.99 and Individual Excellence: Improving Personal Efictiveness at Work, RALPH LEWIS and PHIL LOWE, Kogan Page (1992), 98 pp., L7.99. One specific (U.K. based) area of the people issues is considcrcd in Trainingfor the Small Business: How to Make the Most of All the Opportunities, JENNY BARNETT and LIZ GRAHAM, Kogan Page (1992), 180 pp., Al2.95. Those involved in the people business professionaly could usefully digest Human Resource Management: Strategy and Action, MICHAEL ARMSTRONG, Kogan Page (1992), 232 pp., Al8.95; Competency Strategies
Based for
Human
Recruitment,
Resource
Management:
Development
Value-Driven
and Reward,
Edited by ALAIN MITRANI, MURRAY DALZIEL and DAVID FITT, Kogan Page/Hay Group (1992), 153 pp., Al6.95 and A Handbook ofIndustrial
Relations
Employment
Practice:
Practice
and
the
Law
in
Relationship,
Editor BRIAN TOWERS, Kogan (1992), 431 pp., Al8.95; although the latter is essentially a U.K./European perspective.
the
Page from
Fiscal Policies and the World Economy, JACOB A. FRENKEL and ASSAF RAZIN, The MIT Press (1992), 456 pp., Al5.95 (paper) and A33.75 (paper).
A largely theoretical exposition of the basic tenants of international macroeconomics, with, in my copy, a few blank pages. A practical book on important international issues is Business Agreements in the Single Market, PATRICK HEARN, Kogan Page (1992), 203 pp., A30.00. Another practical book (that claims to ‘demolish the myth of economics as a science, and break once and for all the grip of influence economists possess over business decision making’) is Executive Economic: Forecasting and Planningfor the Real World of Business, WILLIAM J. HUDSON, John Wiley (1993), 200 pp., L14.95. Essential reading for planners and managers who have to deal with economics and/or economists.
The Focused Business Plan, VANDENBURGHS (Chartered countants), Gower (1992), 178 pp., L35.00.
Ac-
A practical and readable guide to developing a relevant business plan through combining the evaluation of a business from the vantage points of sales/costs/cash with the other information necessary to produce a clearly defined strategy.
Unit
Publishing
Crazy
at Work: And
What
How You
People Can
and Politics Do
About
Can
BERNSTEIN and SYDNEY CRAFT ROZEN, John 287 pp., El2.95. The publishers
maintain
this book is written
Drive
You
Them,
ALBERT J. Wiley (1992),
‘like a satiric novel
Firm,
(1992), 219 pp., A35.00.
Combines getting the best from the centre with the effective management of decentralized entrepreneurialism is the key to much corporate success. This book provides an invaluable guide to how this important combination can be achieved. Relevant and readable. Another study, based on interviews with over 125 individuals, attempts to get to the bottom of the dynamics of entrepreneurial careers, The Entrepreneurial Experience:
Contronting
career dilemmas
of the start-up
executive,
W. GIBB DYER, Jr, Jossey-Bass (1992), 268 pp., A20.95. Essential reading for all budding or floundering entrepreneurs. A classic case-study in this area is Asil Nadir and the rise andfall of POLLY PECK, DAVID BARCHARD, Victor Gollancz (1992), 288 pp., A9.99.
Growth
Management:
Editor JAY Al9.50. Neanderthals
and Coordination in the Entrepreneurship Timcs/Pitman HANS WISSEMA, Financial
Management:
Decentralised
M.
The
Planning
STEIN, Sage
Challenge
Publications
of the
(1993),
199Os,
238 pp.,
Thirteen papers on a subject that is of general importance to both management and planners but this particular exercise is aimed more at an academic audience.
Long
Range
Planning
Vol.
26
October
importance of integrity and sound judgement, as well as a cooperative and humane vision of business. Hc also stresses the virtues of honesty, trust, fairness and compassion. Should be widely read by those involved in business but, unfortunately, that is not likely to be the case.
The
Portable
MBA
in
Marketing,
CHARLES D. SCHEWE, John
Wiley
ALEXANDER HIAM and (1992), 464 pp., AlY.95.
Provides both an introduction and foundation in marketing for those without any experience of the subject, as well as providing new ways of thinking about the issues which would be of use to those with previous experience of marketing. Excellent value. Readers who require more coverage in specialized marketing areas could find it in Incredible Customer Service: The Final Test, DAVID FREEMANTLE, McGraw-Hill (1993), 203 pp., R18.95. (A cheap version could usefully be given to everyone in any company/organization-especially if they are somehow encouraged to read it!); Marketing Audit Checklists:
A guide
to effective
marketing
AUBREY WILSON, McGraw-Hill 283 pp., A24.95; Customer-Focused delivering
greater
internal
resource
(1993)
Second
Marketing:
and external
customer
realization,
edition, Actions
satisfaction,
for
IAN
CHASTON, 222 pp., R22.95; Successful Market Research: in a week, MATTHEW HOUSDEN, Hodder and Stoughton (1992), 96 pp., L5.99; International Marketing, STANLEY PALIWODA, Butterworth Heinemann (1993), Second Edition, 706 pp., Al9.95 and The Handbook of international Direct Marketing, Editor ADAM BAINES, Kogan Page (1992), 320 pp., L28.50.
1993 in which nobody is spared’. Very true and fun, perceptive reading for those who can cope with taking their management learning in this somewhat unconventual way. The fact that the word ‘leadership’ does not merit a mention in the index is revealing in more ways than one. No references what-so-ever. The authors (who also wrote Dinosaur Brains) combine clinical psychology and journalism, and appear to believe organizational life is so similar to that of a jungle that survival is the best we can expect. Probably not far wrong. For those still keen on organizational careers the following studies might well help: Britain’s BEST Employers: AJob Hunter’s Guide, SEAN HAMIL, Kogan Page (1993), 341 pp., A10.95; The Talent Factor: Key Strategies for Recruiting, Rewarding and Retaining Top Performers, TURRY LUNN, Kogan Page (1992), 224 pp., Al8.95; Faultless Facilitation, LOIS B. HART, Kogan Page (1992), 170 pp., A40.00; How Do You Manage? How to make the most of yourseyand yourpeople,JoHN NICHOLSON, BBC Books (1992), 152 pp., L6.99 and Individual Excellence: Improving Personal Efictiveness at Work, RALPH LEWIS and PHIL LOWE, Kogan Page (1992), 98 pp., L7.99. One specific (U.K. based) area of the people issues is considcrcd in Trainingfor the Small Business: How to Make the Most of All the Opportunities, JENNY BARNETT and LIZ GRAHAM, Kogan Page (1992), 180 pp., Al2.95. Those involved in the people business professionaly could usefully digest Human Resource Management: Strategy and Action, MICHAEL ARMSTRONG, Kogan Page (1992), 232 pp., Al8.95; Competency Strategies
Based for
Human
Recruitment,
Resource
Management:
Development
Value-Driven
and Reward,
Edited by ALAIN MITRANI, MURRAY DALZIEL and DAVID FITT, Kogan Page/Hay Group (1992), 153 pp., Al6.95 and A Handbook ofIndustrial
Relations
Employment
Practice:
Practice
and
the
Law
in
Relationship,
Editor BRIAN TOWERS, Kogan (1992), 431 pp., Al8.95; although the latter is essentially a U.K./European perspective.
the
Page from
Fiscal Policies and the World Economy, JACOB A. FRENKEL and ASSAF RAZIN, The MIT Press (1992), 456 pp., Al5.95 (paper) and A33.75 (paper).
A largely theoretical exposition of the basic tenants of international macroeconomics, with, in my copy, a few blank pages. A practical book on important international issues is Business Agreements in the Single Market, PATRICK HEARN, Kogan Page (1992), 203 pp., A30.00. Another practical book (that claims to ‘demolish the myth of economics as a science, and break once and for all the grip of influence economists possess over business decision making’) is Executive Economic: Forecasting and Planningfor the Real World of Business, WILLIAM J. HUDSON, John Wiley (1993), 200 pp., L14.95. Essential reading for planners and managers who have to deal with economics and/or economists.
The Focused Business Plan, VANDENBURGHS (Chartered countants), Gower (1992), 178 pp., L35.00.
Ac-
A practical and readable guide to developing a relevant business plan through combining the evaluation of a business from the vantage points of sales/costs/cash with the other information necessary to produce a clearly defined strategy.
Unit
Publishing
Crazy
at Work: And
What
How You
People Can
and Politics Do
About
Can
BERNSTEIN and SYDNEY CRAFT ROZEN, John 287 pp., El2.95. The publishers
maintain
this book is written
Drive
You
Them,
ALBERT J. Wiley (1992),
‘like a satiric novel
Firm,
(1992), 219 pp., A35.00.
Combines getting the best from the centre with the effective management of decentralized entrepreneurialism is the key to much corporate success. This book provides an invaluable guide to how this important combination can be achieved. Relevant and readable. Another study, based on interviews with over 125 individuals, attempts to get to the bottom of the dynamics of entrepreneurial careers, The Entrepreneurial Experience:
Contronting
career dilemmas
of the start-up
executive,
W. GIBB DYER, Jr, Jossey-Bass (1992), 268 pp., A20.95. Essential reading for all budding or floundering entrepreneurs. A classic case-study in this area is Asil Nadir and the rise andfall of POLLY PECK, DAVID BARCHARD, Victor Gollancz (1992), 288 pp., A9.99.
Growth
Management:
Editor JAY Al9.50. Neanderthals
and Coordination in the Entrepreneurship Timcs/Pitman HANS WISSEMA, Financial
Management:
Decentralised
M.
The
Planning
STEIN, Sage
Challenge
Publications
of the
(1993),
199Os,
238 pp.,
Thirteen papers on a subject that is of general importance to both management and planners but this particular exercise is aimed more at an academic audience.