- Email: [email protected]
Usefulness of MyPlate Social Marketing Campaign for Family Child Care Providers Enrolled in the Family Child Care Partnerships Program in Alabama
TUESDAY, OCTOBER 6
Poster Session: Wellness and Public Health Maternal Interactions with Young Children and Perceptions of Play with Toy Foods May Vary by Maternal Feeding Style
Usefulness of MyPlate Social Marketing Campaign for Family Child Care Providers Enrolled in the Family Child Care Partnerships Program in Alabama
Author(s): K. Higgins, S. Hooper, M. Spence, K. Kavanagh, M. Hansen-Petrik; Nutrition, The Univ. of Tennessee, Knoxville, TN
Author(s): O. Brown1, E. Miller2, D. Mukigi1; 1Nutrition, Dietetics and Hospitality Management, Auburn Univ., Auburn, AL, 2Department of Human Development and Family Studies, Auburn Univ., Auburn, AL
Learning Outcome: Participants will understand maternal perceptions of pretend play with toy foods among preschool-aged children and how perceptions relate to maternal feeding style. Background: Maternal feeding styles have been linked to dietary patterns in young children. Pretend play with toy foods may also be related to food preference and dietary pattern development. Objective: The objectives of this study were to describe maternal observations and perceptions of their preschool-aged children while playing with toy foods and determine how these perceptions relate to maternal feeding style. Methods: Mothers (n¼25) completed an online survey including questions on sociodemographics, the Caregiver Feeding Styles Questionnaire (CFSQ), and maternal observations and perceptions regarding pretend play with toy foods in the home. Data were downloaded into SPSS and ATLAS.ti 7 and analyzed using independent sample t-tests and chi-square tests. Inductive coding was used to analyze text from open-ended questions and develop emergent themes. Results: Mothers described their children’s most common activities with toy foods as involving ‘food preparation’ (92%) and ‘feeding others’ (88%). Many (72%) also described that children played with toy foods representing those they liked to eat. More mothers classified as “low” with regard to demandingness by the CFSQ described their children as helping with real cooking (p¼0.027) whereas mothers classified as more responsive were more likely to describe ‘teaching about foods’ during pretend play (p¼0.035).
Learning Outcome: Participants will be able to describe the effects of a social marketing campaign on diet-related behaviors and knowledge. Childhood obesity is impacted by many factors; environment, government policy, community, family home and child care setting. Infants and children up to age 5 spend an average of 30 hours/week in some form of out-of-home care; about 25% receive care from family-child-care-homes. This study examined the effectiveness of a social marketing campaign to increase usage and knowledge of the MyPlate icon by Family Child Care Providers (FCCP). FCCP received training on the MyPlate icon and completed behavior and knowledge surveys at phases I (pre-training), II (post-training) and III (2 months after training). Chi square tests revealed that there was a significant (c2 (1) ¼ 0.023, P 0.05) increase in knowledge of MyPlate food groups and number of Providers implementing MyPlate guidelines when comparing phase I and II responses. Providers reported discussing the MyPlate icon with the children in their care at an increasing percentage: 48.4% in phase I, 76.5% in phase II, and 81.9% in phase III. The percentage of participants able to correctly identify MyPlate food groups significantly (p ¼ 0.05) improved comparing both phase I to phase II and phase I to phase III. Paired t-tests showed that the number of FCCP who visited MyPlate.gov site significantly improved (p 0.05) when comparing phase I to phase II and phase I to phase III survey responses. These results suggest that this social marketing campaign increased knowledge and usage of MyPlate and number of FCCP implementing MyPlate guidelines. Funding Disclosure: 2012-2013 AU Competitive Outreach Scholarship Grant
Conclusion: Findings regarding these dimensions, characteristic of the ‘indulgent’ feeding style, suggest that potential for toy foods to play a role in healthy dietary pattern development in the home may vary by maternal interactions with children during play and by maternal feeding styles. Funding Disclosure: The University of Tennessee Department of Nutrition Parent Perceptions of Healthy Snack Guidelines Implemented in a Southern California Youth Soccer Organization
Social Cognitive Theory Constructs Associated with Mothers’ Breastfeeding in Public Comfort Levels: Results from a National Study
Author(s): V. Gray1, M. Barrack1, A. Sauceda1, S. Singh-Carlson2; 1Family and Consumer Sciences, California State Univ. Long Beach, Long Beach, CA, 2 School of Nursing, California State Univ. Long Beach, Long Beach, CA
Author(s): E.M. Patenaude1, L.L. Knol2, L.W. Turner1; 1Health Science, The Univ. of Alabama, Tuscaloosa, AL, 2Nutrition and Hospitality Management, The Univ. of Alabama, Tuscaloosa, AL
Learning Outcome: Participants will be able to describe the need for providing guidance related to healthy snacks in youth sports and to relate primary factors that affect snack choice among a sample of parents that believe healthy snack guidelines are important.
Learning Outcome: The participant will be able to identify one personal and one environmental factor related to a woman’s comfort level with breastfeeding in public.
Limited research has investigated parent perceptions of policies surrounding team-provided snacks at youth sports events or means of improving the youth sport food environment. This study evaluated parental perceptions regarding the importance and effectiveness of guidelines that promote snack offerings appropriate for fueling the post-game child athlete. This observational, descriptive study among parents in a Southern California league of the American Youth Soccer Organization (AYSO) utilized an online survey to gather feedback on Healthy Snack Guidelines provided to AYSO during the fall 2014 soccer season and assessed perceptions regarding the need for these guidelines. Among 791 eligible parents, 77 completed and submitted the survey. A significant proportion of the sample (40.3%, n¼31) were team parents, largely responsible for organizing snack options provided to teams. Approximately half of respondents heard about (54.5%) or read (48.1%) the guidelines. Of those who read or heard about the guidelines, 87% (n¼40) found that they provided practical tips. The majority (97.4%) of respondents believed that healthy snack guidelines were important. Of those who were familiar with the guidelines, 54% (n¼27) indicated they made changes to the snacks they provided, while 63.6% (n¼49) of respondents would like to see changes in future snack bags. While 41.6% (n¼32) of respondents indicated health was the primary factor behind snack choice, cost and children’s snack preference were also selected as important factors. The findings of this preliminary study justify further work in improving dissemination of snack guidelines and investigating factors that promote their implementation. Funding Disclosure: None
Background: Research on the personal and environmental factors that contribute to a mothers’ comfort level with nursing her baby in the presence of others or in a public place is limited. This study examined factors that may affect a mothers’ public nursing comfort (PNC) levels, chosen based on the constructs of the Social Cognitive Theory (SCT). Methods: A sample of 1590 pregnant women, ages 18 to 47 years, who intended to breastfeed their child were selected from the Infant Feeding Practices Study II. The PNC score was created by combining responses to three questions pertaining to the mother’s comfort levels with breastfeeding in the presence of close female friends, close male friends, and males and females who were not close friends. Linear regression analysis was used to determine significant relationships between PNC scores and selected SCT constructs. Results: The mean PNC score was 9.64 (sd 3.47, range 3-15). Personal factors related to higher PNC scores were previous breastfeeding experience (p<0.001) and breastfeeding knowledge (p<0.001). Environmental factors related to higher PNC scores were a supportive grandmother (p<0.001) and not having to go to a workplace (p<0.001). Awareness of breastfeeding media campaigns and father’s support were not significantly related to PNC scores. Conclusion: SCT individual and environmental constructs of breastfeeding knowledge, previous breastfeeding experience, maternal support and not having to go to a workplace enhanced PNC levels. More research is needed to understand the impact of awareness campaigns and other environmental factors such as state laws on PNC levels. Funding Disclosure: None
A-82
JOURNAL OF THE ACADEMY OF NUTRITION AND DIETETICS
September 2015 Suppl 2—Abstracts Volume 115 Number 9
Poster Session: Wellness and Public Health Maternal Interactions with Young Children and Perceptions of Play with Toy Foods May Vary by Maternal Feeding Style
Usefulness of MyPlate Social Marketing Campaign for Family Child Care Providers Enrolled in the Family Child Care Partnerships Program in Alabama
Author(s): K. Higgins, S. Hooper, M. Spence, K. Kavanagh, M. Hansen-Petrik; Nutrition, The Univ. of Tennessee, Knoxville, TN
Author(s): O. Brown1, E. Miller2, D. Mukigi1; 1Nutrition, Dietetics and Hospitality Management, Auburn Univ., Auburn, AL, 2Department of Human Development and Family Studies, Auburn Univ., Auburn, AL
Learning Outcome: Participants will understand maternal perceptions of pretend play with toy foods among preschool-aged children and how perceptions relate to maternal feeding style. Background: Maternal feeding styles have been linked to dietary patterns in young children. Pretend play with toy foods may also be related to food preference and dietary pattern development. Objective: The objectives of this study were to describe maternal observations and perceptions of their preschool-aged children while playing with toy foods and determine how these perceptions relate to maternal feeding style. Methods: Mothers (n¼25) completed an online survey including questions on sociodemographics, the Caregiver Feeding Styles Questionnaire (CFSQ), and maternal observations and perceptions regarding pretend play with toy foods in the home. Data were downloaded into SPSS and ATLAS.ti 7 and analyzed using independent sample t-tests and chi-square tests. Inductive coding was used to analyze text from open-ended questions and develop emergent themes. Results: Mothers described their children’s most common activities with toy foods as involving ‘food preparation’ (92%) and ‘feeding others’ (88%). Many (72%) also described that children played with toy foods representing those they liked to eat. More mothers classified as “low” with regard to demandingness by the CFSQ described their children as helping with real cooking (p¼0.027) whereas mothers classified as more responsive were more likely to describe ‘teaching about foods’ during pretend play (p¼0.035).
Learning Outcome: Participants will be able to describe the effects of a social marketing campaign on diet-related behaviors and knowledge. Childhood obesity is impacted by many factors; environment, government policy, community, family home and child care setting. Infants and children up to age 5 spend an average of 30 hours/week in some form of out-of-home care; about 25% receive care from family-child-care-homes. This study examined the effectiveness of a social marketing campaign to increase usage and knowledge of the MyPlate icon by Family Child Care Providers (FCCP). FCCP received training on the MyPlate icon and completed behavior and knowledge surveys at phases I (pre-training), II (post-training) and III (2 months after training). Chi square tests revealed that there was a significant (c2 (1) ¼ 0.023, P 0.05) increase in knowledge of MyPlate food groups and number of Providers implementing MyPlate guidelines when comparing phase I and II responses. Providers reported discussing the MyPlate icon with the children in their care at an increasing percentage: 48.4% in phase I, 76.5% in phase II, and 81.9% in phase III. The percentage of participants able to correctly identify MyPlate food groups significantly (p ¼ 0.05) improved comparing both phase I to phase II and phase I to phase III. Paired t-tests showed that the number of FCCP who visited MyPlate.gov site significantly improved (p 0.05) when comparing phase I to phase II and phase I to phase III survey responses. These results suggest that this social marketing campaign increased knowledge and usage of MyPlate and number of FCCP implementing MyPlate guidelines. Funding Disclosure: 2012-2013 AU Competitive Outreach Scholarship Grant
Conclusion: Findings regarding these dimensions, characteristic of the ‘indulgent’ feeding style, suggest that potential for toy foods to play a role in healthy dietary pattern development in the home may vary by maternal interactions with children during play and by maternal feeding styles. Funding Disclosure: The University of Tennessee Department of Nutrition Parent Perceptions of Healthy Snack Guidelines Implemented in a Southern California Youth Soccer Organization
Social Cognitive Theory Constructs Associated with Mothers’ Breastfeeding in Public Comfort Levels: Results from a National Study
Author(s): V. Gray1, M. Barrack1, A. Sauceda1, S. Singh-Carlson2; 1Family and Consumer Sciences, California State Univ. Long Beach, Long Beach, CA, 2 School of Nursing, California State Univ. Long Beach, Long Beach, CA
Author(s): E.M. Patenaude1, L.L. Knol2, L.W. Turner1; 1Health Science, The Univ. of Alabama, Tuscaloosa, AL, 2Nutrition and Hospitality Management, The Univ. of Alabama, Tuscaloosa, AL
Learning Outcome: Participants will be able to describe the need for providing guidance related to healthy snacks in youth sports and to relate primary factors that affect snack choice among a sample of parents that believe healthy snack guidelines are important.
Learning Outcome: The participant will be able to identify one personal and one environmental factor related to a woman’s comfort level with breastfeeding in public.
Limited research has investigated parent perceptions of policies surrounding team-provided snacks at youth sports events or means of improving the youth sport food environment. This study evaluated parental perceptions regarding the importance and effectiveness of guidelines that promote snack offerings appropriate for fueling the post-game child athlete. This observational, descriptive study among parents in a Southern California league of the American Youth Soccer Organization (AYSO) utilized an online survey to gather feedback on Healthy Snack Guidelines provided to AYSO during the fall 2014 soccer season and assessed perceptions regarding the need for these guidelines. Among 791 eligible parents, 77 completed and submitted the survey. A significant proportion of the sample (40.3%, n¼31) were team parents, largely responsible for organizing snack options provided to teams. Approximately half of respondents heard about (54.5%) or read (48.1%) the guidelines. Of those who read or heard about the guidelines, 87% (n¼40) found that they provided practical tips. The majority (97.4%) of respondents believed that healthy snack guidelines were important. Of those who were familiar with the guidelines, 54% (n¼27) indicated they made changes to the snacks they provided, while 63.6% (n¼49) of respondents would like to see changes in future snack bags. While 41.6% (n¼32) of respondents indicated health was the primary factor behind snack choice, cost and children’s snack preference were also selected as important factors. The findings of this preliminary study justify further work in improving dissemination of snack guidelines and investigating factors that promote their implementation. Funding Disclosure: None
Background: Research on the personal and environmental factors that contribute to a mothers’ comfort level with nursing her baby in the presence of others or in a public place is limited. This study examined factors that may affect a mothers’ public nursing comfort (PNC) levels, chosen based on the constructs of the Social Cognitive Theory (SCT). Methods: A sample of 1590 pregnant women, ages 18 to 47 years, who intended to breastfeed their child were selected from the Infant Feeding Practices Study II. The PNC score was created by combining responses to three questions pertaining to the mother’s comfort levels with breastfeeding in the presence of close female friends, close male friends, and males and females who were not close friends. Linear regression analysis was used to determine significant relationships between PNC scores and selected SCT constructs. Results: The mean PNC score was 9.64 (sd 3.47, range 3-15). Personal factors related to higher PNC scores were previous breastfeeding experience (p<0.001) and breastfeeding knowledge (p<0.001). Environmental factors related to higher PNC scores were a supportive grandmother (p<0.001) and not having to go to a workplace (p<0.001). Awareness of breastfeeding media campaigns and father’s support were not significantly related to PNC scores. Conclusion: SCT individual and environmental constructs of breastfeeding knowledge, previous breastfeeding experience, maternal support and not having to go to a workplace enhanced PNC levels. More research is needed to understand the impact of awareness campaigns and other environmental factors such as state laws on PNC levels. Funding Disclosure: None
A-82
JOURNAL OF THE ACADEMY OF NUTRITION AND DIETETICS
September 2015 Suppl 2—Abstracts Volume 115 Number 9