- Email: [email protected]
World business congress
696
RESEARCH
NOTES AND REPORTS
REFERENCES Rose, N. 1980 The Legalization and Control of Casino Gambling. Journal 8:267-300. Submitted 8 August 1994 Revised 29 September 1994 Accepted 22 October 1994
l
Fordham Urban Law
0160-7383(94)00103-O
Conference Reports
World
Business Congress Kadir
University
of Kebangsaan
Malaysia,
H. Din Malaysia
Muzaffer Virginia
Polytechnic Institute and State University,
Uysal USA
The International Management Development Association (IMDA) held its Third Annual World Business Congress from June 16 to 18, 1994 in Penang, Malaysia. IMDA was formed in 1987 in the state of Pennsylvania to provide an interdisciplinary and global platform for the exchange of ideas in the pursuit of professional growth and opportunities for academics, practitioners, and public policymakers at all levels. The organization is dedicated to offering members benefits and privileges through the development of worldwide personal networks and relationships. The association’s mission is to encourage cross-disciplinary discourse on all the functional areas of business, namely management, finance, accounting, marketing, and information systems. Capitalizing the Potentials of Globalization: Strategies and Dynamics of Business was the theme of the 1994 congress. The program was designed to have more than 25 tracks, including “Global Tourism Development and Strategies,” which consisted of two major sessions. Kadir Din (UKM) introduced and moderated Global Tourism Strategies and Issues,” the “Services Marketing, Tourism, which featured three papers. The first presentation by Brian Mihalik (Georgia State University, USA) discussed results of a longitudinal ongoing research project on the 1996 Atlanta Olympic Games. He reported resident perceptions of potential tourism benefits and liabilities associated with the Games. It was concluded that since mega-events such as the Olympics can greatly impact a host community, the importance of continued scholarly investigation is critical towards understanding these types of tourism events. Li Lan (Hong Kong Polytech) presented a paper dealing with the strategy-structure fit in multinational hospitality firms. It revealed that organizational structure of hospitality firms is determined by the degree of a firm’s foreign involvement and product segmentation, and that these multinationals tend to employ a mixed structure under the dual strategies of high foreign involvement and diversified product segmentation, while manufacturing firms tend to select an international division structure. The last paper on Irish tourists’ perception of foreign holiday destinations, by Erdener Kaynak (Pennsylvania State University at Harrisburg, USA), examined holiday destination choice process based on cognitive
RESEARCH
NOTES AND REPORTS
697
and affective vacation attributes and described possible benefit bundles as a function of vacation attributes as perceived by Irish vacationers. The “Tourism Attitudes and Development Issues” session was introduced and moderated by Muzaffer Uysal (VPI, USA), and followed by two paper presentations. The first paper, co-authored by Turgut Var (Texas A & M University, USA) and presented by Pilar Bastia Perez (Darwin, Australia), highlighted the importance of assessing residential attitudes and perceptions toward tourism in Darwin. The second paper, by Kadir Din (UKM, Malaysia), stressed the lack of attention given to sociocultural issues among industry insiders, both the public and private sector. The organizing committee deserves to be complimented for its first and moderately successful attempt to bring the tourism theme to the center stage of a business management congress. Next year’s conference will be held in July in Istanbul, Turkey. One of the tracks of the conference will again focus on tourism related issues. Information about the organization, 1994 conference proceedings, and 1995 program can be obtained from International Management Development Association (IMDA), 1201 Stonegate Road, Hummelstown PA 17036, USA. 0 0 Mua& Uysal: Department of Hospitality and Tourism Management, Virginia Polytechnic Institute and State LJniversi~, Blacksburg VA 24060, USA. E-mail: %ysal@vtvml. bitnet.edu”.
Submitted 11 July 1994 Accepted 31 August 1994
Eurotourism: Research and Perspectives Dimitrios Buhalis Chris Cooper John Westlake University of Surrey, UK The European Commission’s Tourism Unit in the Directorate General XXIII jointly organized a conference in May 1994 (Kassandra-Halkidiki, Greece) with the Greek European Union Presidentship and the Greek Tourism Ministry. The major aim of the conference was to examine the Tourism Study Program of the European Union (EU), which took place between 1990 and 1993. It also sought directions for the implementation of the study program and for future research directions. The Tourism Study Program aims to appraise the impact of policies on tourism flows, jobs, and infrastructure, and to monitor various forms of tourism and their promotion. P. Chatillon (EU) chaired the conference and presented a summary of the general issues, conclusions, and recommendations of the studies. The conference was opened by D. Livanos, the Greek Tourism Minister, who emphasized the importance of research towards a comprehensive European Tourism Policy. A. Pearce (EU) described the major policies and actions of the EU as well as the need to enforce the “competence” of tourism within the region; and P. Chatillon (EU) d emonstrated the aims of the study program and invited the delegates to provide feedback and interaction on the results. De Blust (European Community Travel Agencies Association) introduced
RESEARCH
NOTES AND REPORTS
REFERENCES Rose, N. 1980 The Legalization and Control of Casino Gambling. Journal 8:267-300. Submitted 8 August 1994 Revised 29 September 1994 Accepted 22 October 1994
l
Fordham Urban Law
0160-7383(94)00103-O
Conference Reports
World
Business Congress Kadir
University
of Kebangsaan
Malaysia,
H. Din Malaysia
Muzaffer Virginia
Polytechnic Institute and State University,
Uysal USA
The International Management Development Association (IMDA) held its Third Annual World Business Congress from June 16 to 18, 1994 in Penang, Malaysia. IMDA was formed in 1987 in the state of Pennsylvania to provide an interdisciplinary and global platform for the exchange of ideas in the pursuit of professional growth and opportunities for academics, practitioners, and public policymakers at all levels. The organization is dedicated to offering members benefits and privileges through the development of worldwide personal networks and relationships. The association’s mission is to encourage cross-disciplinary discourse on all the functional areas of business, namely management, finance, accounting, marketing, and information systems. Capitalizing the Potentials of Globalization: Strategies and Dynamics of Business was the theme of the 1994 congress. The program was designed to have more than 25 tracks, including “Global Tourism Development and Strategies,” which consisted of two major sessions. Kadir Din (UKM) introduced and moderated Global Tourism Strategies and Issues,” the “Services Marketing, Tourism, which featured three papers. The first presentation by Brian Mihalik (Georgia State University, USA) discussed results of a longitudinal ongoing research project on the 1996 Atlanta Olympic Games. He reported resident perceptions of potential tourism benefits and liabilities associated with the Games. It was concluded that since mega-events such as the Olympics can greatly impact a host community, the importance of continued scholarly investigation is critical towards understanding these types of tourism events. Li Lan (Hong Kong Polytech) presented a paper dealing with the strategy-structure fit in multinational hospitality firms. It revealed that organizational structure of hospitality firms is determined by the degree of a firm’s foreign involvement and product segmentation, and that these multinationals tend to employ a mixed structure under the dual strategies of high foreign involvement and diversified product segmentation, while manufacturing firms tend to select an international division structure. The last paper on Irish tourists’ perception of foreign holiday destinations, by Erdener Kaynak (Pennsylvania State University at Harrisburg, USA), examined holiday destination choice process based on cognitive
RESEARCH
NOTES AND REPORTS
697
and affective vacation attributes and described possible benefit bundles as a function of vacation attributes as perceived by Irish vacationers. The “Tourism Attitudes and Development Issues” session was introduced and moderated by Muzaffer Uysal (VPI, USA), and followed by two paper presentations. The first paper, co-authored by Turgut Var (Texas A & M University, USA) and presented by Pilar Bastia Perez (Darwin, Australia), highlighted the importance of assessing residential attitudes and perceptions toward tourism in Darwin. The second paper, by Kadir Din (UKM, Malaysia), stressed the lack of attention given to sociocultural issues among industry insiders, both the public and private sector. The organizing committee deserves to be complimented for its first and moderately successful attempt to bring the tourism theme to the center stage of a business management congress. Next year’s conference will be held in July in Istanbul, Turkey. One of the tracks of the conference will again focus on tourism related issues. Information about the organization, 1994 conference proceedings, and 1995 program can be obtained from International Management Development Association (IMDA), 1201 Stonegate Road, Hummelstown PA 17036, USA. 0 0 Mua& Uysal: Department of Hospitality and Tourism Management, Virginia Polytechnic Institute and State LJniversi~, Blacksburg VA 24060, USA. E-mail: %ysal@vtvml. bitnet.edu”.
Submitted 11 July 1994 Accepted 31 August 1994
Eurotourism: Research and Perspectives Dimitrios Buhalis Chris Cooper John Westlake University of Surrey, UK The European Commission’s Tourism Unit in the Directorate General XXIII jointly organized a conference in May 1994 (Kassandra-Halkidiki, Greece) with the Greek European Union Presidentship and the Greek Tourism Ministry. The major aim of the conference was to examine the Tourism Study Program of the European Union (EU), which took place between 1990 and 1993. It also sought directions for the implementation of the study program and for future research directions. The Tourism Study Program aims to appraise the impact of policies on tourism flows, jobs, and infrastructure, and to monitor various forms of tourism and their promotion. P. Chatillon (EU) chaired the conference and presented a summary of the general issues, conclusions, and recommendations of the studies. The conference was opened by D. Livanos, the Greek Tourism Minister, who emphasized the importance of research towards a comprehensive European Tourism Policy. A. Pearce (EU) described the major policies and actions of the EU as well as the need to enforce the “competence” of tourism within the region; and P. Chatillon (EU) d emonstrated the aims of the study program and invited the delegates to provide feedback and interaction on the results. De Blust (European Community Travel Agencies Association) introduced