Hand in Art

( HAND IN ART

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n the art media field there are many ways to

I create a strong, effective logo. The "Helping Hands Work" logo is a perfect example of a graphic

design that can conjure up an image without a pictorial rendering. The name and the use of space are both cleverly chosen to attract the eye and tease the brain. Helping Hands Work's logo development originated with the idea of creating a graphic design that would represent a progressive, future-oriented business. The use of positive and negative space is symbolic of life experiences. The positive letters were made dominant to portray the positive thinking and

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attitude of the employees. The lines that define the parameters of the logo represent the "team approach" that is promoted by leadership. The name HELPING HANDS WORK (HHW) reflects the initials of the owner and current President of the American Society of Hand Therapists, Heidi Hermann Wright. Kenneth R. Wright gave birth to the name and it has served Heidi's practice well during its first five years of growth. Margaret S. Carter, OTR, CHT Hand in Art Editor