Other Titles of Interest

Other Titles of Interest

BOOKS AND EDUCATIONAL MATERIALS ground reading for professionals working in business and industry health promotion programs. Health Education Planning...

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BOOKS AND EDUCATIONAL MATERIALS ground reading for professionals working in business and industry health promotion programs. Health Education Planning: A diagnostic approach, Green, L. W., et al., 1980. From Mayfield Publishing Co., 285 Hamilton Ave., Palto Alto, CA 94301, 306 pp., hardcover, $21.95. This book describes an approach to health education planning known as the PRECEDE Model. The model is based on the assumption that healthrelated behaviors are determined by multiple factors, and that these factors must be considered in planning effective strategies and programs to encourage health improvement. This book and the PRECEDE Model are in wide use among health promotion and education providers working in many settings. Health Promotion in the Workplace, O'Donnell, M. P., and Ainsworth, T., 1984. From John Wiley and Sons, 1 Wiley Dr., Somerset, NY 08873, 736 pp., hardcover, $36. A valuable tool for all elements of health promotion and wellness, this text offers a state-of-the-art compilation for developing a corporate health promotion program from start to finish. Topics included are the health promotion concept; program design; assessment and evaluation for fitness, nutrition, and stress management; program content on nutrition, stress, fitness, and substance dependence; program administration; and the role and impact of external institutions. The text is designed so that it can be a resource for any member of the health promotion team. The extensive use of charts, graphs, and tables offers a pragmatic approach to each phase of wellness. An interesting approach to corporate involvement and endorsement of health promotion is offered in the last section of the text which includes interviews with chief executive officers of companies that presently have wellness programs. Costs, fees, and overall economic issues are covered in addition to a "how to" section on selling programs to CEO's. The text is well researched and includes extensive resources and bibliographies. It provides both basic and indepth information for CEO's, health promotion coordinators, nutritionists, psychologists, and aspiring workplace health promotion consultants. Anyone with an interest in corporate health proVOLUME 18

NUMBER 1 SUPPLEMENT 1986

motion would find this book an invaluable tool. Joy Armillay, R.D., Ed.D., Nutritionist, Rural Health Corporation of Northeastern Pennsylvania, 116 So. Main St., Wilkes-Barre, PA 18701. Healthy People in Unhealthy Places: Stress and fitness at work, Pelletier, K. R., 1984. From Delacorte Press/Seymour Lawrence, 1 Dag Hammarskjold Plaza, New York, NY 10017. 225 pp., hardcover, $16.95. This book addresses the effects of work-related stress and toxic hazards in the workplace. It addresses ways to make the workplace healthier in this age of the new fitness revolution. Two appendices list health promotion resources and some existing corporate health promotion programs. This book is intended for professionals in the worksite setting and can serve as a reference for other health promotion activities. Managing Health Promotion in the Workplace, Parkinson, R. S., et al., 1982. From Mayfield Publishing Co., 285 Hamilton Ave., Palo Alto, CA 94301,314 pp., hardcover, $24.95. Parkinson's concise volume is divided into three sections: guidelines, examples of company programs, and background papers. The guidelines describe the components of a health promotion program and emphasize the need to define objectives and conduct evaluation. The authors briefly discuss activities aimed at affecting awareness, knowledge, attitudes, and behaviors. Six different evaluation designs are presented, ranging from simple record keeping to the full-blown evaluation research project. These suggestions encourage use of some evaluation measures even though simple protocols may be unable to answer scientific questions about program effects. There is a useful addendum that gives questions and guidance for assessing program providers and their services. The second section describes the health promotion programs of seventeen large corporations. More modest programs in smaller companies are not included. The background papers add depth and perspective to planning health promotion activities. This book was the first major volume on this topic and is thus a significant work. However, some of the background papers are now 6

years old and readers should be careful to also seek more up-to-date references. This volume provides a wealth of useful information for all who are involved in planning and conducting worksite health promotion activities. The authors have done a superb job of presenting complex information in a readable, practical way. Following their guidance should make the planning of worksite health programs easier and more sound. Joyce A. Nettleton, D.Sc., R.D., Nutrition Consultant, 35 Tower Road, Lexington, MA 02173.

Other Titles

of Interest

Diet and Exercise: Synergism in health maintenance, 1982. From Book and Pamphlet Fulfillment OP-163, American Medical Association, Box 10946, Chicago, IL 60610,177 pp., softcover, $12., add $1.50 sales tax for IL and NY residents. Evaluation of Health Promotion and Education Programs, Windsor, R. A., et aI., 1984. From Mayfield Publishing Co., 285 Hamilton Ave., Palo Alto, CA 94301, 366 pp., hardcover, $18.95 (California residents add sales tax) plus $1.50 postage and handling. Measurement and Evaluation in Health Education and Health Promotion, Green, L. W., and F. M. Lewis, 1985. From Mayfield Publishing Co., 285 Hamilton Ave., Palo Alto, CA 94301,425 pp., hardcover, $23.95. Wellness at Work, Cunningham, R. M., 1982. From Blue Cross Association, 676 St. Clair St., Chicago, IL 60611,137 pp., softcover, $7.95.

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PROFESSIONAL/REFERENCE .-J PLANNING GUIDE

A Practical Planning Guide for Employee Health Promotion Programs, The Health Planning Council, Inc., 1982 (revised). From The Health Planning Council, Inc., 995 Applegate Rd., Madison, WI 53713, 42 pp., softcover, $4. Employers who are thinking of starting a health promotion program will find this booklet an excellent step-bystep guide. It provides an overview of every aspect of a program and gives the rationale for each component. The guide begins with an explanation of the philosophy and benefits of worksite health promotion. It then describes how to assess a company's illness-related costs and health promotion needs, and how to develop a health policy. JOURNAL OF NUTRITION EDUCATION

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