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Readings in decision analysis
110
European Journal of Operational Research 42 (1989) 110 North-Holland
Short B o o k Reviews French, S.
Readings in Decision Analysis Chapman and Ha ll, 1989, £11.50, viii + 210 pages. A collection of edited readings with accompanying notes taken from publications of the Operational Research Society of Great Britain. It is intended for s t u d e n t s on u n d e r g r a d u a t e and p o s t g r a d u a t e management courses, students meeting decision analysis on more quantitative courses or O R pract i t i o n e r s and m a n a g e m e n t c o n s u l t a n t s using d e c i s i o n analysis in i n d u s t r y , c o m m e r c e and government. There are 4 chapters headed Introduction, the Theory, Case Studies (6), and Thinking and Sharing Perceptions. Greenley, G.
Strategic Management Prentice Hall, 1989, £14.95, x + 405 pages. Text book divided into 5 parts and a total of 14 chapters on Strategic Management, Analysing the Environment, Planning Direction, Planning Strategy and Implementing Strategy. It is written for undergraduate and postgraduate students on Strategic Management, Business Policy, Corporate Planning, Corporate Strategy, Organisational Policy and Business M a n a g e m e n t courses. It is a highly European orientated text illustrated with case studies and company illustrations to show the application of strategic management concepts to real European companies. Mole, R.H.
BASIC Graph and Network Algorithms
connectivity, Hamiltonian tours, Euler tour, and shortest spanning tree), Shortest Paths and Network Flows (including maximum flow and minimum cost, maximum flow). Packard, P. and Slater, J.
The Skills of Appraisal Gower. 1989, £35.00, 65 pages. Learning package comprising audiotape and accompanying booklet. The audiotape is 40 minutes long and contains a series of dramatised interviews. Together with the Commentary that is woven into the dialogue, these show how to - and how not to prepare and conduct the appraisal interview. The booklet is 65 pages long and contains transcripts of the audio material, and explanations of the concepts ,and techniques involved supported by summaries, exercises and check-lists. Smadja, A.
Segmenter ses marches: Application pratique des techniques de segmentation dans le marketing Presses Polytechniques Romande, 1988, SFr.65.00, 186 pages. Text in French of 186 pages divided into 6 chapters on Concepts of Market Segmentation, Techniques, Similarity Measures, Methods of Classification, Description and Validation of Groups, Application of a Case Study. The book explains the topics clearly both for students of quantitative methods and for marketing specialists, the first part presents a range of problems introduced in a new way.
Butterworth Scientific Ltd., 1989, viii + 169pages. Computer-integrated text on graph and network algorithms. It is divided into 5 chapters on BASIC, Graph and Network Algorithms (which includes a range of application and a discussion on ways of representing graphs and networks to facilitate computer calculation), Graphs (including discussion of Operational Researchers wishing to review books and publishers wishing to have new books reviewed please contact Professor K.B. Haley or Dr A.M. Tobias, School of Engineering Production, University of Birmingham, P.O. Box 363, Birmingham BI5 2TT, UK, Tel: (0)21 414 4542. 0377-2217/89/$3.50 © 1989, ElsevierSciencePublishers B.V. (North-Holland)
European Journal of Operational Research 42 (1989) 110 North-Holland
Short B o o k Reviews French, S.
Readings in Decision Analysis Chapman and Ha ll, 1989, £11.50, viii + 210 pages. A collection of edited readings with accompanying notes taken from publications of the Operational Research Society of Great Britain. It is intended for s t u d e n t s on u n d e r g r a d u a t e and p o s t g r a d u a t e management courses, students meeting decision analysis on more quantitative courses or O R pract i t i o n e r s and m a n a g e m e n t c o n s u l t a n t s using d e c i s i o n analysis in i n d u s t r y , c o m m e r c e and government. There are 4 chapters headed Introduction, the Theory, Case Studies (6), and Thinking and Sharing Perceptions. Greenley, G.
Strategic Management Prentice Hall, 1989, £14.95, x + 405 pages. Text book divided into 5 parts and a total of 14 chapters on Strategic Management, Analysing the Environment, Planning Direction, Planning Strategy and Implementing Strategy. It is written for undergraduate and postgraduate students on Strategic Management, Business Policy, Corporate Planning, Corporate Strategy, Organisational Policy and Business M a n a g e m e n t courses. It is a highly European orientated text illustrated with case studies and company illustrations to show the application of strategic management concepts to real European companies. Mole, R.H.
BASIC Graph and Network Algorithms
connectivity, Hamiltonian tours, Euler tour, and shortest spanning tree), Shortest Paths and Network Flows (including maximum flow and minimum cost, maximum flow). Packard, P. and Slater, J.
The Skills of Appraisal Gower. 1989, £35.00, 65 pages. Learning package comprising audiotape and accompanying booklet. The audiotape is 40 minutes long and contains a series of dramatised interviews. Together with the Commentary that is woven into the dialogue, these show how to - and how not to prepare and conduct the appraisal interview. The booklet is 65 pages long and contains transcripts of the audio material, and explanations of the concepts ,and techniques involved supported by summaries, exercises and check-lists. Smadja, A.
Segmenter ses marches: Application pratique des techniques de segmentation dans le marketing Presses Polytechniques Romande, 1988, SFr.65.00, 186 pages. Text in French of 186 pages divided into 6 chapters on Concepts of Market Segmentation, Techniques, Similarity Measures, Methods of Classification, Description and Validation of Groups, Application of a Case Study. The book explains the topics clearly both for students of quantitative methods and for marketing specialists, the first part presents a range of problems introduced in a new way.
Butterworth Scientific Ltd., 1989, viii + 169pages. Computer-integrated text on graph and network algorithms. It is divided into 5 chapters on BASIC, Graph and Network Algorithms (which includes a range of application and a discussion on ways of representing graphs and networks to facilitate computer calculation), Graphs (including discussion of Operational Researchers wishing to review books and publishers wishing to have new books reviewed please contact Professor K.B. Haley or Dr A.M. Tobias, School of Engineering Production, University of Birmingham, P.O. Box 363, Birmingham BI5 2TT, UK, Tel: (0)21 414 4542. 0377-2217/89/$3.50 © 1989, ElsevierSciencePublishers B.V. (North-Holland)