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The golden hordes
TOURISM
INTER-DISCIPLINARY THE International
IN REVIEW
REVIEWS
GOLDEN
Tourism
HORDES
and the Pleasure Periphery
By Louis Turner and John Ash. Constable and Company Limlted (10 Orange Street. London WCZH 7EG, England), June 1975. 319 pp. Black 81 White Photographs, Bibliogiaphv. Hard Cover, L 5.00
Today’s
mass tourists
are “the barbarians
Thus, on the first substantive the modern written
corporate
to look at tourism
Turner
from
a perspective
Such a critical
based on sweeping
Both the tourism
their self-gratifying manner
of mass tourism.
behavior.
promoter
intensely
so vividly
annoyed
The authors the complexity
Yet, the ridicule
politics,
have achieved
psychology
setting of tourism exist around
by reviewing
is performed
as well.
The final chapter about
to human
understanding
the first sixteen
about
alternative
represents
little
territory.
periphery
enough
cultures.
about
It can
It promotes
con-
to the existence
more than a last minute might
of
effort
to
be made more conducive
if any lessons were to be learned
especially
in the concluding
in
one.
In the absence of
as this absence reflects
a gap in
kinds of tourism. of Genghis
Khan,
rambles
over
But what does It all rne!c;
Professor Northern Flagstaff,
144
but
solutions.
by this book will take great delight or analysis,
be
a world
But we know
and Ash admit
activity
Surely,
The Go/c/en Hordes, like the descendants considerable
and profits
regions of the world. about
will
they have revealed
It destroys
they ought to have been crystallized
framework
for example,
are attracted.
problem.
Turner
as an international
Those who will be most offended thinking
And while
and development.
chapters,
First,
the authors.
serious thought
of the book
how tourism
a serious theoretical
write
is a world
lilting
it.
have established
urban tourists
in the improverished
they fail to offer
speculate
managers,
they
almost
modfor
that they have indeed
and bv stressing that a pleasure
phenomenon,”
spicuous and unwise consumption. these problems,
are ridiculed
in a witty,
things.
Secondly,
its history
ways tourism
development
specific
attempt
have produced
that it involves not just economics
a sun belt to which
is no trivial
overall
should have been
which
may never realize
Many corporation
at least’two
tourism,
that in many
Horde.”
challenges
himself
still others will never understand
and ideology
the earth,
“Tourism it to realize
to the reader.
by this book;
of world
work
which
social history.
and the tourist
such that some targets of the criticism
been exposed
The Golden
work
But even in its lateness it stands alone as the first major
and Ash have come dbwn hard on the mentalities
ern mass tourism.
retard
creation
several years ago.
of our Age of Leisure.
page the dye is cast for a delightful
Harry
Mathews,
Political
Sciences
Arizona University Arizona, USA
ANNALS
OF TOURISM
RESEARCH
JanlFeb
‘76
INTER-DISCIPLINARY THE International
IN REVIEW
REVIEWS
GOLDEN
Tourism
HORDES
and the Pleasure Periphery
By Louis Turner and John Ash. Constable and Company Limlted (10 Orange Street. London WCZH 7EG, England), June 1975. 319 pp. Black 81 White Photographs, Bibliogiaphv. Hard Cover, L 5.00
Today’s
mass tourists
are “the barbarians
Thus, on the first substantive the modern written
corporate
to look at tourism
Turner
from
a perspective
Such a critical
based on sweeping
Both the tourism
their self-gratifying manner
of mass tourism.
behavior.
promoter
intensely
so vividly
annoyed
The authors the complexity
Yet, the ridicule
politics,
have achieved
psychology
setting of tourism exist around
by reviewing
is performed
as well.
The final chapter about
to human
understanding
the first sixteen
about
alternative
represents
little
territory.
periphery
enough
cultures.
about
It can
It promotes
con-
to the existence
more than a last minute might
of
effort
to
be made more conducive
if any lessons were to be learned
especially
in the concluding
in
one.
In the absence of
as this absence reflects
a gap in
kinds of tourism. of Genghis
Khan,
rambles
over
But what does It all rne!c;
Professor Northern Flagstaff,
144
but
solutions.
by this book will take great delight or analysis,
be
a world
But we know
and Ash admit
activity
Surely,
The Go/c/en Hordes, like the descendants considerable
and profits
regions of the world. about
will
they have revealed
It destroys
they ought to have been crystallized
framework
for example,
are attracted.
problem.
Turner
as an international
Those who will be most offended thinking
And while
and development.
chapters,
First,
the authors.
serious thought
of the book
how tourism
a serious theoretical
write
is a world
lilting
it.
have established
urban tourists
in the improverished
they fail to offer
speculate
managers,
they
almost
modfor
that they have indeed
and bv stressing that a pleasure
phenomenon,”
spicuous and unwise consumption. these problems,
are ridiculed
in a witty,
things.
Secondly,
its history
ways tourism
development
specific
attempt
have produced
that it involves not just economics
a sun belt to which
is no trivial
overall
should have been
which
may never realize
Many corporation
at least’two
tourism,
that in many
Horde.”
challenges
himself
still others will never understand
and ideology
the earth,
“Tourism it to realize
to the reader.
by this book;
of world
work
which
social history.
and the tourist
such that some targets of the criticism
been exposed
The Golden
work
But even in its lateness it stands alone as the first major
and Ash have come dbwn hard on the mentalities
ern mass tourism.
retard
creation
several years ago.
of our Age of Leisure.
page the dye is cast for a delightful
Harry
Mathews,
Political
Sciences
Arizona University Arizona, USA
ANNALS
OF TOURISM
RESEARCH
JanlFeb
‘76