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Volume 13 contents
Volume 13 Contents CONTENTS
Volume 13, Number 1, January 1996 ..----
-__
-.--_
.---.---
From the Editor
1
Thomas I! Hustad
.-~-----
-
..___I__..___- __-...-. .- .- ._ __-..._-._ .-...-.._
Measuring Development Performance in the Electronics Industry Christoph -
_l_l
Loch, Lothar Stein, and Christian
3
Terwiesch
.---_-
-“-ll_-._l_-
Product Hierarchy and Brand Strategy Influences on the Order of Entry Effect for Consumer Packaged Goods Roger A. Kerin, Gurumurthy
.~-----
Kalyanaram,
and Daniel J. Howard
Kwaku Atuahene-Gima
- ~--.”
21
.__.“_.-.-. .I.. _-.__._ -“-” _.._..-__-__
Differential Potency of Factors Affecting Innovation Performance in Manufacturing and Service Firms in Australia _l___--~-
._...
--
35
--“_-“--..
- - I--_. _._-.-._--.
Validation of Expert Systems for Innovation Management: Issues, Methodology, and Empirical Assessment
53
Sundaresan Ram and Sudha Ram
Abstracts
69
Book Reviews --- ..-.-...-----~.--.
81 .--- .-I _.^-_-.-”-.. ..“-- -__.--~
-.
CONTENTS
Volume 13, Number 2, March 1996
---“---
-
From the Editor
87
Thomas I! Hustad
.--
timing -l.----“-.--
--_ . l._--_-._,-~
New Product Development into a Continuous Learning hess
G. David Hughes and Don C. Chafin
89
___l_l_---
_....-... ^-._-.-.- _- -.,_. -..-,-__--
Development of a Technical Innovation Audit tittorio
-~
Chiesa, Paul Coughlan,
Interdepartmental Performance
105
and Chris A. Voss
Integration: A D&&ion
“--_
with Imphcations for Product
.__-.---_” ------_-
Development 137
Kenneth B. Kahn --_----
-____-
-______ll.---
--.- .-. .__. - ..-..-_- ..___----
Bidirectional Information Transfer: An Imperative for Network and Marketing Integration in a Canadian Telecommunications Firm _---
Joztfe Lupierre ---..-...--..--~
---~--~
Abstracts Book Reviews
.___-.
and Brigitte
Htfnault
-_
----.
-.“^- ._..I....
152 ._ .._ - .._...._..-.---_-_
167 179
Volume 13, Number 3, May 1996
CONTENTS From the Editor
189
Thomas l? Hustad
Integrating R&D and Marketing: A Review and Analysis of the Literature
191
Abbie Griffin and John R. Hauser
216
The Role of Salary and Incentives in the New Product Function Laurence P Feldman
229
Customizing Concurrent Engineering Processes: Five Case Studies Morgan
L. Swink, J. Christopher
Sandvig, and Vincent A. Mabert
R&D Project Termination Decisions: Processes, Communication, and Personnel Changes R. Balachandra,
Klaus K. Brockhofl
245
and Alan W Pearson
Abstracts
257
Book Reviews
269
CONTENTS
Volume 13, Number 4, July 1996
A Special Issue Reporting Selected Presentations from the Second International Product Development Management Conference on New Approaches to Development and Engineering, Gothenburg, Sweden 281
From the Editor Thomas I? Hustad
283
The Difficult Path to Lean Product Development Christer Karlsson
and Par Ahlstriim
Architectural Redesign, Interpersonal Communication, and Learning in R&D Rudy K. Moenaert
Remodularixation
and Filip Caeldries
of a Product Line: Adding Complexity to Project Management
Mats Lundqvist,
Firms:
Abstracts
334
M? Firth and I? K. Narayanan
Innovation and Product Development Strategies in the Italian Motorcycle Industry Moreno
325
Clark Jordan, Sunder Kekre, Surendra Rajiv, and Kannan Srinivasan
New Product Strategies of Large, Dominant Product Manufacturing An Exploratory Analysis Richard
311
Niklas Sundgren, and Lars Trygg
New Product Development Structures: The Effect of Customer Overload on Post-Concept Time to Market Srikant Datar
296
Muflatto
348
and Roberto Paniuolo 362
Volume 13, Number 5, September 19916
CONTENTS .l-__-.l___-----.-
_.
Thomas I? Hustad ---._-__l_
.
.._I
..----
.-_.
II
_..- .._... ._.___._- - --_._ .--I
____-.~“~-__
FROM EXPERIENCE The Spirituatity of Innovation:
391
Learning from Stories
Sheldon A. Buckler and Karen Anne Zien
~-___~-
Seller-Buyer Interactions During the Commerciaiization Innovations __-
.-
389
From the Editor __-
I
--”
--l_ll.l_l~
--..-
Gerard A. Athaide, Patricia ---- --
_-__ .-_._l-----l-
of Technological Process
W Meyers, and David L. Wilemon
_____-I.--_.___-_ - ._ ^__-,_ -__-.- -.-^
~---
422
What Separates Japanese New Product Winners from Losers I-II-___L-lll-_.
X. Michael
Song and Mark E. Parry
I_^.. ._..--._ -. -- _.,.___l_l-.-
440
How Banks Apply Marketing Expertise to Develop New Derivatives I? Axe1 Johne and M. Panos Pavlidis
----.__--
____.-__ -___-.-..._,_--_-- _--. -
Abstracts
453
Book Reviews ll_l_.----.- .--.-.--1-1
__l-----l_.--
-
-.-. --.-..-1..
465 ..--.._. -_ _..-. “-“. - ------11.
Volume 13, Number 6, November 1996
CONTENTS
~-l__~__--.
-----
From the Editor
475
Thomas I? Hustad
--___
___ll_.-~l_-
The PDMA Success Measurement Project: Recommended Measures for Product Development Success and Failure Abbie Grifin
_--.___.^_ - __.I_^,.---” __-__ I
._-- - .__..-__ - .--,-~ 478
and Albert L. Page
Changing Patterns in Industrial R&D Management
497
Ashok K. Gupta and David Wilemon
An Exploratory Study of the Innovation Evaluation Process Richard
512
W Olshavsky and Richard A. Spreng
Factors Affecting New Product Success: Cross Country Comparisons Sanjay Mishra,
Dongwood
Abstracts .___-1__------.--.. Book Reviews ----.~--I_-_. Author Index to Volume 13 ~ --..---.-.--~~Subject Index to Volume 13 Volume Contents
530
Kim and Dae Hoon Lee
__l_^--l___-.___..--___ll.-_l.-~--. -.----.~_--.
551 _._ --.. --. ._-“.r I- ---._^__-..--... --_. .___ . -.I563 _-. _.._- “--.. 574 - -_..._..---I- .__.--- ._...-_575 577
Volume 13, Number 1, January 1996 ..----
-__
-.--_
.---.---
From the Editor
1
Thomas I! Hustad
.-~-----
-
..___I__..___- __-...-. .- .- ._ __-..._-._ .-...-.._
Measuring Development Performance in the Electronics Industry Christoph -
_l_l
Loch, Lothar Stein, and Christian
3
Terwiesch
.---_-
-“-ll_-._l_-
Product Hierarchy and Brand Strategy Influences on the Order of Entry Effect for Consumer Packaged Goods Roger A. Kerin, Gurumurthy
.~-----
Kalyanaram,
and Daniel J. Howard
Kwaku Atuahene-Gima
- ~--.”
21
.__.“_.-.-. .I.. _-.__._ -“-” _.._..-__-__
Differential Potency of Factors Affecting Innovation Performance in Manufacturing and Service Firms in Australia _l___--~-
._...
--
35
--“_-“--..
- - I--_. _._-.-._--.
Validation of Expert Systems for Innovation Management: Issues, Methodology, and Empirical Assessment
53
Sundaresan Ram and Sudha Ram
Abstracts
69
Book Reviews --- ..-.-...-----~.--.
81 .--- .-I _.^-_-.-”-.. ..“-- -__.--~
-.
CONTENTS
Volume 13, Number 2, March 1996
---“---
-
From the Editor
87
Thomas I! Hustad
.--
timing -l.----“-.--
--_ . l._--_-._,-~
New Product Development into a Continuous Learning hess
G. David Hughes and Don C. Chafin
89
___l_l_---
_....-... ^-._-.-.- _- -.,_. -..-,-__--
Development of a Technical Innovation Audit tittorio
-~
Chiesa, Paul Coughlan,
Interdepartmental Performance
105
and Chris A. Voss
Integration: A D&&ion
“--_
with Imphcations for Product
.__-.---_” ------_-
Development 137
Kenneth B. Kahn --_----
-____-
-______ll.---
--.- .-. .__. - ..-..-_- ..___----
Bidirectional Information Transfer: An Imperative for Network and Marketing Integration in a Canadian Telecommunications Firm _---
Joztfe Lupierre ---..-...--..--~
---~--~
Abstracts Book Reviews
.___-.
and Brigitte
Htfnault
-_
----.
-.“^- ._..I....
152 ._ .._ - .._...._..-.---_-_
167 179
Volume 13, Number 3, May 1996
CONTENTS From the Editor
189
Thomas l? Hustad
Integrating R&D and Marketing: A Review and Analysis of the Literature
191
Abbie Griffin and John R. Hauser
216
The Role of Salary and Incentives in the New Product Function Laurence P Feldman
229
Customizing Concurrent Engineering Processes: Five Case Studies Morgan
L. Swink, J. Christopher
Sandvig, and Vincent A. Mabert
R&D Project Termination Decisions: Processes, Communication, and Personnel Changes R. Balachandra,
Klaus K. Brockhofl
245
and Alan W Pearson
Abstracts
257
Book Reviews
269
CONTENTS
Volume 13, Number 4, July 1996
A Special Issue Reporting Selected Presentations from the Second International Product Development Management Conference on New Approaches to Development and Engineering, Gothenburg, Sweden 281
From the Editor Thomas I? Hustad
283
The Difficult Path to Lean Product Development Christer Karlsson
and Par Ahlstriim
Architectural Redesign, Interpersonal Communication, and Learning in R&D Rudy K. Moenaert
Remodularixation
and Filip Caeldries
of a Product Line: Adding Complexity to Project Management
Mats Lundqvist,
Firms:
Abstracts
334
M? Firth and I? K. Narayanan
Innovation and Product Development Strategies in the Italian Motorcycle Industry Moreno
325
Clark Jordan, Sunder Kekre, Surendra Rajiv, and Kannan Srinivasan
New Product Strategies of Large, Dominant Product Manufacturing An Exploratory Analysis Richard
311
Niklas Sundgren, and Lars Trygg
New Product Development Structures: The Effect of Customer Overload on Post-Concept Time to Market Srikant Datar
296
Muflatto
348
and Roberto Paniuolo 362
Volume 13, Number 5, September 19916
CONTENTS .l-__-.l___-----.-
_.
Thomas I? Hustad ---._-__l_
.
.._I
..----
.-_.
II
_..- .._... ._.___._- - --_._ .--I
____-.~“~-__
FROM EXPERIENCE The Spirituatity of Innovation:
391
Learning from Stories
Sheldon A. Buckler and Karen Anne Zien
~-___~-
Seller-Buyer Interactions During the Commerciaiization Innovations __-
.-
389
From the Editor __-
I
--”
--l_ll.l_l~
--..-
Gerard A. Athaide, Patricia ---- --
_-__ .-_._l-----l-
of Technological Process
W Meyers, and David L. Wilemon
_____-I.--_.___-_ - ._ ^__-,_ -__-.- -.-^
~---
422
What Separates Japanese New Product Winners from Losers I-II-___L-lll-_.
X. Michael
Song and Mark E. Parry
I_^.. ._..--._ -. -- _.,.___l_l-.-
440
How Banks Apply Marketing Expertise to Develop New Derivatives I? Axe1 Johne and M. Panos Pavlidis
----.__--
____.-__ -___-.-..._,_--_-- _--. -
Abstracts
453
Book Reviews ll_l_.----.- .--.-.--1-1
__l-----l_.--
-
-.-. --.-..-1..
465 ..--.._. -_ _..-. “-“. - ------11.
Volume 13, Number 6, November 1996
CONTENTS
~-l__~__--.
-----
From the Editor
475
Thomas I? Hustad
--___
___ll_.-~l_-
The PDMA Success Measurement Project: Recommended Measures for Product Development Success and Failure Abbie Grifin
_--.___.^_ - __.I_^,.---” __-__ I
._-- - .__..-__ - .--,-~ 478
and Albert L. Page
Changing Patterns in Industrial R&D Management
497
Ashok K. Gupta and David Wilemon
An Exploratory Study of the Innovation Evaluation Process Richard
512
W Olshavsky and Richard A. Spreng
Factors Affecting New Product Success: Cross Country Comparisons Sanjay Mishra,
Dongwood
Abstracts .___-1__------.--.. Book Reviews ----.~--I_-_. Author Index to Volume 13 ~ --..---.-.--~~Subject Index to Volume 13 Volume Contents
530
Kim and Dae Hoon Lee
__l_^--l___-.___..--___ll.-_l.-~--. -.----.~_--.
551 _._ --.. --. ._-“.r I- ---._^__-..--... --_. .___ . -.I563 _-. _.._- “--.. 574 - -_..._..---I- .__.--- ._...-_575 577