National Pharmacy Week Section
A MODEL SCHEDULE FOR NATIONAL PHARMACY WEEK October 20-26. 1940 (Suggestions for various days will of course be adjust...
A MODEL SCHEDULE FOR NATIONAL PHARMACY WEEK October 20-26. 1940 (Suggestions for various days will of course be adjusted to coincide with established days for civic club meetings and radio broadcast schedules.) Radio Broadcast material, articles for journals and other advertising matter may be obtained from John E. O'Brien, Chairman National Pharmacy Week Committee, 17th & Douglas, Omaha, Nebraska.
Saturday October 19 Make sure that your Pharmacy Week Window Display has been properly installed and all personnel has been informed to refer to Pharmacy Week in conversation with the public next week (October 20--26). Confer with your local association officers or with your colleagues, where there is no local association, to make sure that all have window displays; arrangements for radio broadcasts. newspaper advertising, luncheons, dinners and speakers for the week have been attended tc. Have you placed a Pharmacy Week advertisement in Sunday's paper? Consult your newspaper to get the exact time of the Coast to Coast Pharmacy Week Broadcast over the Mutual Broadcasting System emanating from Cincinnati, Ohio, on Sunday afternoon under the sponsorship of the Ohio Valley Druggists' Association and featuring John E. O'Brien, Chairman National Pharmacy Week Committee.
their leading hotels, and again the pharmacists will invite their friends and clients to attend. A Speaker will talk on "Pharmacy the Profession." The National Committee can furnish copies of appropriate talks for these occasions. See also page 341.
Tuesday October 22 Radio Broadcast by President Charles Evans of the American Pharmaceutical Association and others. Watch newspapers for announcements of the national broadcasting chains and arrange for local radio programs over your home station. Radio talks on Pharmacy may be obtained from the Committee.
Wednesday October 23 These and many other civic organiRotary as well as parent-teacher, Kiwanis zations, patriotic and business associations Lions will welcome addresses on PharCivitans macy at their meetings during the week. You can arrange for the speaker or speak yourself. Suggested speeches are available. See page 341.
Sunday October 20 Morning: Give thanks that 1940 National Pharmacy Week finds us still at peace and pray for its continuance. Look over your Pharmacy Week Program to assure final attention to all details. Afternoon: Tune in on the Mutual Broadcast· ing System for the Dramatized Pharmacy Week message, featuring John E. O'Brien, Chairman of the National Pharmacy Week Committee. If your store is open, let this broadcast be heard by clerks and clients. For exact time, consult your newspaper.
Thursday October 24 If you have not yet taken a photograph of your Pharmacy Week Window Display, be sure you do it to-day. See suggestions on page 340. Every display is a potential winner of the Robert J. Ruth Pharmacy Week Trophy.
Friday October 25 Review the week's program and complete any detail which may have escaped your attention. It is not too late for a Pharmacy Week Luncheon if you failed to arrange it earlier. Be sure your physician and dentist friends have been made aware of your special displays and advertising.
Monday October 21 Luncheon: Arrange for Pharmacy Week Luncheon at your local hotel or Chamber of Commerce. Each pharmacist should invite five friends in the business and professional world to be his guests and either speak of National Pharmacy Week himself or invite a speaker to do so. Dinner: Hundreds of city pharmaceutical associations will hold a Banquet at one of
Saturday October 26
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Last call for photographs. Supply your newspaper with a summary of the week's activities and accomplishments and a statement on the progress of pharmacy in its profeSSional aspects.