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Index volume 26, numbers 1 and 2
Index Volume 26, Numbers 1 and 2
87 Articles Communication Lynn Renee Cohen, "Nonverbal (Mis)Communication between Managerial Men and Women," Jan-Feb: 13-17. Cheryl L. McKenzie and Carol J. Qazi, "Communication Barriers in the Workplace," Mar-Apr: 70-72. Computers and Data Processing .lames R. Freeland, "Can a Personal Computer Really Help You?" JanFeb: 56-63. t h e Editor's Chair Harvey C. Bunke, "Federal Deficits: A Legacy of the Sixties," Mar-Apt: 2-7. Mark Pastin, "Why?" Jan-Feb: 2-6. Emerging Industries Antone F. Alber, "Get Ready for Electronic Publishing," Jan-Feb: 51-55. Features James L. Cullather, "Has the Laughter Died? Musings on T h e N e w Y o r k e r ' s Business Ethics Cartoons," Mar-Apr: 30-33. Allen F. Jung, "Finding a Better Deal on a New Car," Mar-Apr: 34-36. Finance John H. Myers, "Investing--For Growth or Income," Jan-Feb: 49-50. James E. Stacey, "Innovation Through Bankruptcy?" Mar-Apr: 41-45.
Management Sumer C. Aggarwal, "Manager, Manage Thyself!" Jan-Feb: 25-30. Robert W. Eckles, "The Seven S's of Successful Sales Management," Mar-Apr: 14-17. Michael G. Harvey, "The Multinational Corporation's Expatriate Problem: An Application of Murphy's Law," Jan-Feb: 71-78. Maxwell R. Morton, "Technology and Strategy: Creating a Successful Partnership," Jan-Feb: 44-48. Peter Tuckel and Karolynn Siegel, '°The Myth of the Migrant Manager," JanFeb: 64-70. Craig M. Watson, "Leadership, Management, and the Seven Keys," MarApr: 8-13. Marketing David W. Cravens, "Strategic Marketing's New Challenge," Mar-Apt: 18-24. A. Parasuraman, "Research's Place in the Marketing Budget," Mar-Apt: 25-29. Personnel J.H. Foegen, "Sick Leave Is No Vacation," Mar-Apr: 52-54. Planning C. Aaron Kelley, "The Three Planning Questions: A Fable," Mar-Apr: 46-48. Alex R. Oliver and Joseph R. Garber, "Implementing Strategic Planning: Ten Sure-Fire Ways To Do It Wrong," Mar-Apr: 49-51.
Productivity Richard A. Bobbe and Robert H. Schaffer, "Productivity Improvement: Manage It or Buy It?" MarApt: 62-69. Carlton P. McNamara, "Productivity Is Management's Problem," Mar-Apt: 55-61. Public Relations Christopher P.A. Komisarjevsky, 'Trial by Media," Jan-Feb" 36-43. David L. Malickson, "Are You Ready for a Product Recall?" Jan-Feb: 31-35. Alexander Mikalachki, "Does Anyone Listen to the Boss?" Jan-Feb: 18-24. Social Issues Rogene A. Buchholz, "Business and the Cities: New Directions for the Eighties," Jan-Feb: 79-84. Ted S. Ferry, "Safety on the Board," Mar-Apt: 37-40. Andrew C. Gross, "Where We Stand: The U.S. Vis-a-Vis Everyone Else," MarApr: 73-77. James U. McNeal, "Advertising's Disparagement of American Workers," Jan-Feb: 7-12.
B o o k Reviews Cheating, by J. Barton Bower. Reviewed by Richard N. Farmer, Jan-Feb: 87. Corporate Cultures: The Rites and Rituals of Corporate Life, by Terrence E. Deal and Allan A. Kennedy. Reviewed by Janet P. Near, Mar-Apr: 79-81. International Marketing Data and Statistics 1982, Mar-Apr: 85.
88
Making America Work: Productivity and Responsibility, by James O'Toole. Reviewed by Janet P. Near, MarApr: 81-83. Minds, Markets, and Money: Psychological Foundations of Economic Behavior, by Shlomo Maital. Reviewed by James Allison, Mar-Apr: 83-85.
The Spirit of Democratic Capitalism, by Michael Novak. Reviewed by Fred J. Evans,Jan-Feb: 85-87. The Underclass, by Ken Auletta. Reviewed by James R. Wood, Mar-Apr: 78-79.
87 Articles Communication Lynn Renee Cohen, "Nonverbal (Mis)Communication between Managerial Men and Women," Jan-Feb: 13-17. Cheryl L. McKenzie and Carol J. Qazi, "Communication Barriers in the Workplace," Mar-Apr: 70-72. Computers and Data Processing .lames R. Freeland, "Can a Personal Computer Really Help You?" JanFeb: 56-63. t h e Editor's Chair Harvey C. Bunke, "Federal Deficits: A Legacy of the Sixties," Mar-Apt: 2-7. Mark Pastin, "Why?" Jan-Feb: 2-6. Emerging Industries Antone F. Alber, "Get Ready for Electronic Publishing," Jan-Feb: 51-55. Features James L. Cullather, "Has the Laughter Died? Musings on T h e N e w Y o r k e r ' s Business Ethics Cartoons," Mar-Apr: 30-33. Allen F. Jung, "Finding a Better Deal on a New Car," Mar-Apr: 34-36. Finance John H. Myers, "Investing--For Growth or Income," Jan-Feb: 49-50. James E. Stacey, "Innovation Through Bankruptcy?" Mar-Apr: 41-45.
Management Sumer C. Aggarwal, "Manager, Manage Thyself!" Jan-Feb: 25-30. Robert W. Eckles, "The Seven S's of Successful Sales Management," Mar-Apr: 14-17. Michael G. Harvey, "The Multinational Corporation's Expatriate Problem: An Application of Murphy's Law," Jan-Feb: 71-78. Maxwell R. Morton, "Technology and Strategy: Creating a Successful Partnership," Jan-Feb: 44-48. Peter Tuckel and Karolynn Siegel, '°The Myth of the Migrant Manager," JanFeb: 64-70. Craig M. Watson, "Leadership, Management, and the Seven Keys," MarApr: 8-13. Marketing David W. Cravens, "Strategic Marketing's New Challenge," Mar-Apt: 18-24. A. Parasuraman, "Research's Place in the Marketing Budget," Mar-Apt: 25-29. Personnel J.H. Foegen, "Sick Leave Is No Vacation," Mar-Apr: 52-54. Planning C. Aaron Kelley, "The Three Planning Questions: A Fable," Mar-Apr: 46-48. Alex R. Oliver and Joseph R. Garber, "Implementing Strategic Planning: Ten Sure-Fire Ways To Do It Wrong," Mar-Apr: 49-51.
Productivity Richard A. Bobbe and Robert H. Schaffer, "Productivity Improvement: Manage It or Buy It?" MarApt: 62-69. Carlton P. McNamara, "Productivity Is Management's Problem," Mar-Apt: 55-61. Public Relations Christopher P.A. Komisarjevsky, 'Trial by Media," Jan-Feb" 36-43. David L. Malickson, "Are You Ready for a Product Recall?" Jan-Feb: 31-35. Alexander Mikalachki, "Does Anyone Listen to the Boss?" Jan-Feb: 18-24. Social Issues Rogene A. Buchholz, "Business and the Cities: New Directions for the Eighties," Jan-Feb: 79-84. Ted S. Ferry, "Safety on the Board," Mar-Apt: 37-40. Andrew C. Gross, "Where We Stand: The U.S. Vis-a-Vis Everyone Else," MarApr: 73-77. James U. McNeal, "Advertising's Disparagement of American Workers," Jan-Feb: 7-12.
B o o k Reviews Cheating, by J. Barton Bower. Reviewed by Richard N. Farmer, Jan-Feb: 87. Corporate Cultures: The Rites and Rituals of Corporate Life, by Terrence E. Deal and Allan A. Kennedy. Reviewed by Janet P. Near, Mar-Apr: 79-81. International Marketing Data and Statistics 1982, Mar-Apr: 85.
88
Making America Work: Productivity and Responsibility, by James O'Toole. Reviewed by Janet P. Near, MarApr: 81-83. Minds, Markets, and Money: Psychological Foundations of Economic Behavior, by Shlomo Maital. Reviewed by James Allison, Mar-Apr: 83-85.
The Spirit of Democratic Capitalism, by Michael Novak. Reviewed by Fred J. Evans,Jan-Feb: 85-87. The Underclass, by Ken Auletta. Reviewed by James R. Wood, Mar-Apr: 78-79.