Journal of consumer research

THE JOURNAL OF CONSUMER RESEARCH: AN INTERDISCIPLINARY QUARTERLY VOL. 4 NO. 3 ARTICLES Edgar A. Pessemier, Albert C. Bemmaor, and Dominique M. Hanssens

WILLINGNESS TO SUPPLY HUMAN BODY PARTS: SOME EMPIRICAL RESULTS

Myra H. Strober and Charles B. Weinberg

WORKING WIVES AND MAJOR FAMILY EXPENDITURES

Debra L. Scammon

"INFORMATION LOAD" AND CONSUMERS

Carol A. Scott

MODIFYING SOCIALLY-CONSCIOUS BEHAVIOR: THE FOOT-IN-THE-DOOR TECHNIOUE

Morris B. Holbrook

COMPARING MULTIATTRIBUTE ATrlTUDE MODELS BY OPTIMAL SCALING

PRO and CON

Edmund W. J. Faison

THE NEGLECTED VARIETY DRIVE: A USEFUL CONCEPT FOR CONSUMER BEHAVIOR

Morris B. Holbroo'k

MORE ON CONTENT ANALYSIS IN CONSUMER RESEARCH COMMENTS ON "THE NEW HOME ECONOMICS"

John P. Robinson

THE "NEW HOME ECONOMICS": SEXIST, UNREALISTIC, OR SIMPLY IRRELEVANT?

Margaret G. Reid

HOW NEW IS THE "NEW HOME ECONOMICS"?

Marianne A, Ferber and Bonnie G. Birnbaum TRENDS John Scanzoni EDITORIAL Robert Ferber

REJOINDER

CHANGING SEX ROLES AND EMERGING DIRECTIONS IN FAMILY DECISION MAKING CAN CONSUMER RESEARCH BE INTERDISCIPLINARY?

DECEMBER 1977 The Journal of Consumer Research is an interdisciplinary quarterly cosponsored by:

American Association for Public Opinion Research, American Economic Association, American Home Economics Association, American Marketing Association, American Psychological Association (Division of Consumer Psychology), American Sociological Association, American Statistical Association, Association for Consumer Research, The Institute of Management Sciences. Annual Subscription Rates: members of cosponsoring organizations individuals, libraries, institutions outside United States and Canada

$14.50 29.00 31.00

Subscription requests: 222 South Riverside Plaza, Chicago, Illinois 60606 Editorial office: Univ. of III. at Chicago Circle, P.O. Box 6905, Chicago, Illinois 60680 44

SERIALS REVIEW

January/March 1978