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Fragrance additive masterbatches offer new packaging opportunities Clariant Masterbatches Division has a new formulation technology t...
Fragrance additive masterbatches offer new packaging opportunities Clariant Masterbatches Division has a new formulation technology to create fragrances as part of traditional polyethylene applications. The new additive masterbatches are the result of research work at the company's Brussels operation. At present, five aroma masterbatch formulations are available, including Green Apple, Lemon, Vanilla, Leather and Lavender. The customdesigned materials are incorporated into the base resin and require a let-down ratio of 2-10%, varying by the specified intensity and duration time for the fragrance. Development work is under way to transfer this knowledge for use in other base resins. The company says that this breakthrough extends the ability for brand managers to differentiate their products on the shelf and in a consumer's home. Traditionally, special effects and masterbatches are used to establish and extend a product's brand identity by creating distinctive appearances in the end-product. The consumer can now be reached by appealing to the sense of smell as well, says Clariant.
"In a time when many markets and application areas are looking for new ways to separate their products from the competition, the industry has used
colour and special effects to attract a consumer's eye. Now we can appeal to another one of the equally powerful senses smell," comments Andreas
Leps, technical colour specialist for Clariant Europe. These scent-enduring aromas for use in polyethylene are available in custom formulated additive masterbatch packages suitable for injection "~'~ moulding, blow moulding and film extrusion for thicknesses of 100 gtm or greater. Markets targeted for applications of this new technology include automotive interiors, as well as packaging for health and beauty aids and cosmetics. The process is not presently BgVV or FDA compliant and is not intended for children's items or toys. "We are excited about the possibilities that this opens up," adds Andreas Leps. "We are continuing our work to broaden the available fragrances from which customers can chose. We are also working directly with customers to develop specific additive masterbatch formulations for" their identified needs depending on the availability of raw materials." Contact: Clariant Masterbatches Division Tek +49 2621 140 Fax: +49 2621 14245
Polymersoluble colorants launched Ciba Specialty Chemicals has introduced a new range of polymer soluble colorants, selected and tested for use in styrenic and engineering plastics. The company says that Oracet ® colorants have excellent processing behaviour in the recommended polymers and good fastness properties.
The shades are highly transparent. Ciba adds that Oracet colorants are highly economical in use and offer good value to processors and end-users. The company says that the market trend towards more colourful engineering plastics applications gives rise to an ever-increasing demand for
more colorants with good properties. The development of the Oracet range of polymer soluble colorants results from the exploitation of synergies between dyes and pigments expertise in the recently formed colours division. According to the company, Oracet Orange LGP is the first
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product to be based on a completely new type of chemistry isoxindigo, which is particularly designed for the engineering plastics market. The Oracet range will be further extended. Contact: Ciba Specialty Chemicals Tel: +41 61 6365040 Fax: +41 61 6365009