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Public opinion persuasion
Public Relations Review, 25 (PR Bibliography): 80 ISSN: 0363-8111
Copyright © 1999 by Elsevier Science Inc. All rights of reproduction in any form reserved.
Public Opinion Persuasion JOURNALS Fairchild, Brian. "Corrections' Public Relations Dilemma: A Good PR Plan Can Effectively Counter Negative Public Perceptions," Corrections Today) v60n1, pp. 30(2), February 1998. The corrections industry is confronted with a negative public image because ofportrayals in popular culture. Discusses what the particular public relations problem is for the corrections institutions and offers suggestions for improvement. First, specific problems must be identified, and then an effective communications plan must be designed and implemented.
Rafe, Stephen C. "Humbled in the Heartland," Public Relations Tactics) v5n4, pp. 1(2), April 1998. Professional communicators can learn from a White House public relations debacle in Ohio before a hostile crowd. Strategic thinking and planning could have anticipated most of the problems. This should be followed with videotaped rehearsals and constructive feedback, more preparation for that particular venue, and hiring a more effective moderator.
BOOKS Applegate, Ed. Personalities and Products: A Historical Perspective on Advertising in America. Westport, Conn.: Greenwood Press. 1998. 192 pp. Profiles public figures such as Benjamin Franklin, P.T. Barnum, John Wanamaker, and Harley Procter, and shows how such prominent individuals influenced advertising and promotion in America. Opens with a discussion of Colonial advertising and printers, such as Benjamin Franklin, who created it. Advertising ofpatent medicines is covered, as is retail advertising. Examines the style of Albert Lasker, owner of the Lord and Thomas agency.
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Vol. 25
Copyright © 1999 by Elsevier Science Inc. All rights of reproduction in any form reserved.
Public Opinion Persuasion JOURNALS Fairchild, Brian. "Corrections' Public Relations Dilemma: A Good PR Plan Can Effectively Counter Negative Public Perceptions," Corrections Today) v60n1, pp. 30(2), February 1998. The corrections industry is confronted with a negative public image because ofportrayals in popular culture. Discusses what the particular public relations problem is for the corrections institutions and offers suggestions for improvement. First, specific problems must be identified, and then an effective communications plan must be designed and implemented.
Rafe, Stephen C. "Humbled in the Heartland," Public Relations Tactics) v5n4, pp. 1(2), April 1998. Professional communicators can learn from a White House public relations debacle in Ohio before a hostile crowd. Strategic thinking and planning could have anticipated most of the problems. This should be followed with videotaped rehearsals and constructive feedback, more preparation for that particular venue, and hiring a more effective moderator.
BOOKS Applegate, Ed. Personalities and Products: A Historical Perspective on Advertising in America. Westport, Conn.: Greenwood Press. 1998. 192 pp. Profiles public figures such as Benjamin Franklin, P.T. Barnum, John Wanamaker, and Harley Procter, and shows how such prominent individuals influenced advertising and promotion in America. Opens with a discussion of Colonial advertising and printers, such as Benjamin Franklin, who created it. Advertising ofpatent medicines is covered, as is retail advertising. Examines the style of Albert Lasker, owner of the Lord and Thomas agency.
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