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Public relations bibliography: Seventh edition, 1978
Albert Walker, APR
Public Relations Bibliography: S e v e n t h Edition, 1978 This seventh edition of the annual Public Relations Bibliography updates the comurehensive listings of public relations literaturefirst compiled by Dean Scott Cutlip in 1957. This latest edition for 1978 contains 1,215 titles collected from more than 200 magazines and publishers" titles. Albert Walker, editor of this and the sixth edition published last year by Public Relations Review, is Director.of the Public Relations Sequence in the Department o[ ]ounlalism at Northern Illinois University. An accredited member of PRSA, Dr. Walker earned the Ph.D. degreefrom Case Western Reserve University and the M.S.]. degree from Northwestern University. hz 1976 he received the Distinguished Service in Public Relations Teaching Award from the Public Relations Society of America. He worked for newspapers and practiced public relations before beginning his academic career, Dr. Walker acknowledges the contributions of his graduate assistants, ]anice E. Home and Claudine R. Tyler, who did the preliminary searching and annotations for this edition. He also wishes to acknowledge the contribution of Winifred R. Thompson, who prepared the camera-ready copy for publication of the Public Relations Bibliography.
FOREWORD
W
hile compiling this latest edition of the Public Relations Bibliography, I found convincing evidence of how widespread the discussion of public relations practice has become and further evidence of the importance of the function in the practices of many and varied professions and other forms of economic activity. Articles about public relations and related subjects were found in periodicals from Academy of Management Review to Washington Post Magazine, in such far-flung regional periodicals as Africa, and in others representing different cultures such as Hispania. Public relations came in for a share of the space in such technical periodicals as Air Conditioning, Heating and Refrigeration News, Foreign Language Annals, ]ournal of Accountancy, Pipeline and Gas ]ournal, Public Telecommunications Review and Rolling Stone. . . e
!!!
Public relations was represented in many management journals and in behavioral science periodicals such as Human Behavior, Journal of Experimental Social Psychology, Jountal of Applied Psychology and Psychology Today. Public relations articles were located in prestigious journals such as Psychological Bulletin, Public Opinion Quarterly, and others devoted exclusively to research. The single impression one gets from compiling this bibliography is that many writers are writing about public relations from the aspects of their areas of specialized interests and concerns. This bibliography has been expanded to include relevant titles and annotations from Theses and Dissertation Abstracts, which previously were published separately. It includes titles of relevant theses compiled from 1973 through 1977 by other bibliographers. Whereas last year the subject classifications started with Advertising, this year they are led by Activism. The category for research also has been greatly expanded and now appears under two classifications: CommunicationResearch and Research. Other major areas of discussion are in Business Credibility, Responsibility and Ethics (154 titles), Governmental Relations, Lobbying and Politics (92 titles), Public Relations Management (68 titles), and Advertising (65 titles). The expansion of titles under Advertising is due to more attention being given in the literature to corporate advocacy advertising. Public relations also comes in for a share of attention in school and college journals (82 titles). This bibliography is indicative of the direction public relations is taking toward greater prominence in management, corporate social responsibility and ethics, and research. Communication remains the most dominant factor in public relations practice and will continue to be. If a profession is to be identified by the breadth and depth of its body of literature, then public relations is headed for professional status in the next decade. ALBERT WALKER, APR October 1, 1979 DeKalb, Illinois
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Public Relations Bibliography: S e v e n t h Edition, 1978 This seventh edition of the annual Public Relations Bibliography updates the comurehensive listings of public relations literaturefirst compiled by Dean Scott Cutlip in 1957. This latest edition for 1978 contains 1,215 titles collected from more than 200 magazines and publishers" titles. Albert Walker, editor of this and the sixth edition published last year by Public Relations Review, is Director.of the Public Relations Sequence in the Department o[ ]ounlalism at Northern Illinois University. An accredited member of PRSA, Dr. Walker earned the Ph.D. degreefrom Case Western Reserve University and the M.S.]. degree from Northwestern University. hz 1976 he received the Distinguished Service in Public Relations Teaching Award from the Public Relations Society of America. He worked for newspapers and practiced public relations before beginning his academic career, Dr. Walker acknowledges the contributions of his graduate assistants, ]anice E. Home and Claudine R. Tyler, who did the preliminary searching and annotations for this edition. He also wishes to acknowledge the contribution of Winifred R. Thompson, who prepared the camera-ready copy for publication of the Public Relations Bibliography.
FOREWORD
W
hile compiling this latest edition of the Public Relations Bibliography, I found convincing evidence of how widespread the discussion of public relations practice has become and further evidence of the importance of the function in the practices of many and varied professions and other forms of economic activity. Articles about public relations and related subjects were found in periodicals from Academy of Management Review to Washington Post Magazine, in such far-flung regional periodicals as Africa, and in others representing different cultures such as Hispania. Public relations came in for a share of the space in such technical periodicals as Air Conditioning, Heating and Refrigeration News, Foreign Language Annals, ]ournal of Accountancy, Pipeline and Gas ]ournal, Public Telecommunications Review and Rolling Stone. . . e
!!!
Public relations was represented in many management journals and in behavioral science periodicals such as Human Behavior, Journal of Experimental Social Psychology, Jountal of Applied Psychology and Psychology Today. Public relations articles were located in prestigious journals such as Psychological Bulletin, Public Opinion Quarterly, and others devoted exclusively to research. The single impression one gets from compiling this bibliography is that many writers are writing about public relations from the aspects of their areas of specialized interests and concerns. This bibliography has been expanded to include relevant titles and annotations from Theses and Dissertation Abstracts, which previously were published separately. It includes titles of relevant theses compiled from 1973 through 1977 by other bibliographers. Whereas last year the subject classifications started with Advertising, this year they are led by Activism. The category for research also has been greatly expanded and now appears under two classifications: CommunicationResearch and Research. Other major areas of discussion are in Business Credibility, Responsibility and Ethics (154 titles), Governmental Relations, Lobbying and Politics (92 titles), Public Relations Management (68 titles), and Advertising (65 titles). The expansion of titles under Advertising is due to more attention being given in the literature to corporate advocacy advertising. Public relations also comes in for a share of attention in school and college journals (82 titles). This bibliography is indicative of the direction public relations is taking toward greater prominence in management, corporate social responsibility and ethics, and research. Communication remains the most dominant factor in public relations practice and will continue to be. If a profession is to be identified by the breadth and depth of its body of literature, then public relations is headed for professional status in the next decade. ALBERT WALKER, APR October 1, 1979 DeKalb, Illinois
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