- Email: [email protected]
Publication management
P u b l i c R e l a t l o n s - - S p e c i a l L~'ents
I'ITIH,IC I I E I ~ X T I O N S - - S i ' E C I A L EVEN~I~ ARTICLES 1102 Aubln, Francois. Celebrating a tenth anniversary. PR Reporter tips & tactics (Apt 27) i. Uses occasion to launch extensive internal communications program. 1103 Fox, J. F. Program chairman: moderator or menace? PRJ (Jul) 12. Those responsible for chairing programs and booking speakers have many responsibilities. These include providing the speaker with all the details on the speaking engagement, social events, travel and hotel arrangements, timetable, attendance and fee, as well as delivering an effective introduction. Suggestions for the speaker are also provided. 1104 Guyon, Janet. To tout merit, Philip }brrls creates news. WSJ (Aug 21) 21. Philip Ibrris conducts public opinion surveys called 'The Merit Reports' to get publicity that is editorial rather than advertising. 1105 Katz, Elihu & others. Communications in the 21st Century: in defense of media events. Org Dyn (Aut) 68. Media events are analyzed in terms of their benefits. 1106 Kennedy, Bill. Get maximum benefit from your exhibit investment. Sales & Mkt Hgt-Can (~Mr) 12. While trade show participation is expensive, it is still the most cost effective marketing method available, costing almost 2.5 times less than an in-person call according to research done by the US Trade Show Bureau. 1107 Lustlg, Theodore. Why trade shows make good report themes. PRJ (Aug) 14. Using a trade show as an annual report theme can extend your "exhibits' llfe and its impact. 1108 Philip Morris conducts opinion poll. PR News (Sep 9) 4. PR experts are closely observing new PR effort by Philip }brris called 'Merit Report.'
P|TIlI,ICATION MANAGEMENT ARTICLES 1109 Breasted, ~bry. Hey news: look alive. CJR (~r/Apr) 29. The efforts to revive the ailing New York Daily News are discussed. iii0 City and regional magazines profiled. Ad Age (l~r 30) $2:P22. City and regional magazines special section profiles. iiii Ghigllone, Loren & others. When a chain adds a new llnk. ASNE Bull (Feb) 15. This article in association with others that ir~edlately follow examine the consequences of chaln-owned newspapers. 1112 Lyford, J. P. Something new for Oakland. CJR (Jan/Feb) 44. This story concentrates on the revival of the Oakland Tribune through new ownership and a new black editor. 1113 Pilgrim, Lee. A taste of research. CC (Mar) 22. How to produce a research journal. 1114 Profile of associate editor of L.A. Times on innovations within newspaper industry. E&P ( ~ y 2) 82. View from the Top column on innovation within newspaper industry. 1115 Profile of business press. Ad Age (}~y ii) $2:P20. Special section on business press industry profiles McGraw-llill's Professional~Mnagerial Network.
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P,,blication Management
1116 Shanahan, E. K. With Ii reporters what can a small paper do. ASNE Bull (Feb) 40. S ~ I I c o , u n i t y newspapers have a hard time aping the central city newspapers in doing investigative reporting. 1117 Winshlp, Thomas. Special report notes increased competition in newspaper industry. Adwk - East (Apr 27) $2:P2. Notes increased competition in newspaper industry at time when there are fewer newspapers in US and 98% of US cities are one-newspaper to,ms. BOOKS 1118 Compalne, B . M . The newspaper industry in the 1980s: an assessment of economics and technology. White Plains, NY: Knowledge Industry, 287 pp. Covers the developments in the daily newspaper field that are determining directions for this $15 billion industry. 1119 Mathleu, Aron. The book market: how to write, publish and market your book. NY: Andover, 474 pp. Written in two parts, the first devoted to standard royalty publishing and the second to self publication. 1120 Newsom, D. E., cd. The newspaper: everything you need to know to make it in the newspaper business. Englewood Cliffs, NJ: P-H, 256 pp. 28 media experts are assembled to discuss various aspects of the newspaper. 1121 Sohn, A. B. Organizing a mid-career training conference for newspaper managers. JE (Jul) 9. ~ n y schools are responding to the educational needs of practicing Journalists. 1122 Whlteslde, Thomas. The blockbuster, complex: conglomerates, show business, and book publishing. Nlddletown, CT: Wesleyan University Press, 207 pp. Examines changes in book publishing. ~IESES I123 Armstrong, I. B. Jack Tarver and the Atlanta newspapers - the view from the top. Thesis, Georgia. A biographical sketch of Jack Tarver, vlce-chairman of Cox Enterprises, and four decades of his successful newspaper career. 1124 Drennan, J. M. A comparison of three newspapers that serve one suburb. Thesis, Northern Illinois, DeKalb. Purpose was to determine how the three newspapers serve a single politically defined village. 1125 Evans, G. D. The Journalist as iconoclast: H. L. Nenchen and the 'Free Lance.' Thesis, Georgia. This study focused on a controversial newspaper column by H. L. Menchen. 1126 Frye, J. P. Young journalists and job satisfaction: moving up or moving out. Thesis, North Carolina, Chapel Hill. 1127 LcCassey, C. A gatekeeping study of children's editors in library market. Thesis, Southern Illinois, Carbondale. A survey of children's editors in publishing houses which deal in the library market as opposed to textbooks or mass market bookstore publishers. 1128 Vilim, K. A. The Catholic Worker: a case study of an alternating press publication of the American Catholic left, 1933-1943. Thesis, Texas, Austin. 1129 Woerman, N. A. The effects of competition on the Belolt Daily Call
77
l'ulPlication Man~,~ement
and a comparison with its competition, the Solomon Valley Post. Thesis, Kansas State, Manhattan. Examined a competitive newspaper situation to learn change.
REFERENCES ARTICLES 1130 Children and advertising: an annotated bibliography. J of Ad Res (Feb) 77. For the past several years a controversy has reverberated throughout the industry concerning the effects of advertising to children. This book reviews the literature. 1131 Graven, G. M. A bibillography on photography for the undergraduate library. Exposure (Fall) 34. An annotated list of books and periodicals. 1132 Directory of financial communicators. Inves & Dealer Dig (Jan 6) 24. Public relatlons and advertising firms specializing in financial public relations. 1133 Erb, L. L. Writer's notebook. PRQ (Sum) 28. A guide to dictionaries for the writer. 1134 Library of media directories grows increasingly sophisticated. PR Reporter (Aug i0) 3. Directories produced to supply specialty contact lists. BOOKS 1135 Allen, M. L., ed. Index/dlrectory of women's media, 1981. Women's Inst Freedom of the Press~ 103 pp. Includes an annotated index of Media Report to Women, 1977-80. 1136 Aired, G. J. & others. Business and technical writing: an annotated bibillography of books, 1880-1980. Metuchen, NJ: Scarecrow, 240 pp. Lists 874 books published in the last I00 years. 1137 Anderson, I. G. Directory of European associations. Detroit: Gale, 540 pp. Descriptions of over 9,000 national organizations and regional organizations of national significance. 1138 Aries, S. J. Dictionary of telecommunications. London: Butterworth, 329 pp. Lists definitions and explanations of technical and nontechnical terms in telecommunications. 1139 Buttress, F. A. World guide to abbreviations of organizations, 6th ed. Detroit: Gale, 492 pp. Contains about 27,500 entries revealing the full names behind initials and abbreviations currently used to identify companies, institutions and governmental agencies. 1140 Cleveland, W. G. & Harold de Bock, eds. ~ s s communication review yearbook, vol. 2. Beverly Hills, CA: Sage, 768 pp. A review of mass co~unlcat lon research. 1141 Duke, Judith. U.S. book publishing yearbook and directory, 1981-82. White Plains, NY: Knowledge Industry, 275 pp. Covers book publishing trends~ costs, market indicators and other industry developments. 1142 Gaudier, M. Workers' participation in management: selected bibliography, 1977-79. Geneva: International Institute for Labour Studies, 176 pp. A guide to documentary research conducted on workers' participation in management.
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I'ITIH,IC I I E I ~ X T I O N S - - S i ' E C I A L EVEN~I~ ARTICLES 1102 Aubln, Francois. Celebrating a tenth anniversary. PR Reporter tips & tactics (Apt 27) i. Uses occasion to launch extensive internal communications program. 1103 Fox, J. F. Program chairman: moderator or menace? PRJ (Jul) 12. Those responsible for chairing programs and booking speakers have many responsibilities. These include providing the speaker with all the details on the speaking engagement, social events, travel and hotel arrangements, timetable, attendance and fee, as well as delivering an effective introduction. Suggestions for the speaker are also provided. 1104 Guyon, Janet. To tout merit, Philip }brrls creates news. WSJ (Aug 21) 21. Philip Ibrris conducts public opinion surveys called 'The Merit Reports' to get publicity that is editorial rather than advertising. 1105 Katz, Elihu & others. Communications in the 21st Century: in defense of media events. Org Dyn (Aut) 68. Media events are analyzed in terms of their benefits. 1106 Kennedy, Bill. Get maximum benefit from your exhibit investment. Sales & Mkt Hgt-Can (~Mr) 12. While trade show participation is expensive, it is still the most cost effective marketing method available, costing almost 2.5 times less than an in-person call according to research done by the US Trade Show Bureau. 1107 Lustlg, Theodore. Why trade shows make good report themes. PRJ (Aug) 14. Using a trade show as an annual report theme can extend your "exhibits' llfe and its impact. 1108 Philip Morris conducts opinion poll. PR News (Sep 9) 4. PR experts are closely observing new PR effort by Philip }brris called 'Merit Report.'
P|TIlI,ICATION MANAGEMENT ARTICLES 1109 Breasted, ~bry. Hey news: look alive. CJR (~r/Apr) 29. The efforts to revive the ailing New York Daily News are discussed. iii0 City and regional magazines profiled. Ad Age (l~r 30) $2:P22. City and regional magazines special section profiles. iiii Ghigllone, Loren & others. When a chain adds a new llnk. ASNE Bull (Feb) 15. This article in association with others that ir~edlately follow examine the consequences of chaln-owned newspapers. 1112 Lyford, J. P. Something new for Oakland. CJR (Jan/Feb) 44. This story concentrates on the revival of the Oakland Tribune through new ownership and a new black editor. 1113 Pilgrim, Lee. A taste of research. CC (Mar) 22. How to produce a research journal. 1114 Profile of associate editor of L.A. Times on innovations within newspaper industry. E&P ( ~ y 2) 82. View from the Top column on innovation within newspaper industry. 1115 Profile of business press. Ad Age (}~y ii) $2:P20. Special section on business press industry profiles McGraw-llill's Professional~Mnagerial Network.
76
P,,blication Management
1116 Shanahan, E. K. With Ii reporters what can a small paper do. ASNE Bull (Feb) 40. S ~ I I c o , u n i t y newspapers have a hard time aping the central city newspapers in doing investigative reporting. 1117 Winshlp, Thomas. Special report notes increased competition in newspaper industry. Adwk - East (Apr 27) $2:P2. Notes increased competition in newspaper industry at time when there are fewer newspapers in US and 98% of US cities are one-newspaper to,ms. BOOKS 1118 Compalne, B . M . The newspaper industry in the 1980s: an assessment of economics and technology. White Plains, NY: Knowledge Industry, 287 pp. Covers the developments in the daily newspaper field that are determining directions for this $15 billion industry. 1119 Mathleu, Aron. The book market: how to write, publish and market your book. NY: Andover, 474 pp. Written in two parts, the first devoted to standard royalty publishing and the second to self publication. 1120 Newsom, D. E., cd. The newspaper: everything you need to know to make it in the newspaper business. Englewood Cliffs, NJ: P-H, 256 pp. 28 media experts are assembled to discuss various aspects of the newspaper. 1121 Sohn, A. B. Organizing a mid-career training conference for newspaper managers. JE (Jul) 9. ~ n y schools are responding to the educational needs of practicing Journalists. 1122 Whlteslde, Thomas. The blockbuster, complex: conglomerates, show business, and book publishing. Nlddletown, CT: Wesleyan University Press, 207 pp. Examines changes in book publishing. ~IESES I123 Armstrong, I. B. Jack Tarver and the Atlanta newspapers - the view from the top. Thesis, Georgia. A biographical sketch of Jack Tarver, vlce-chairman of Cox Enterprises, and four decades of his successful newspaper career. 1124 Drennan, J. M. A comparison of three newspapers that serve one suburb. Thesis, Northern Illinois, DeKalb. Purpose was to determine how the three newspapers serve a single politically defined village. 1125 Evans, G. D. The Journalist as iconoclast: H. L. Nenchen and the 'Free Lance.' Thesis, Georgia. This study focused on a controversial newspaper column by H. L. Menchen. 1126 Frye, J. P. Young journalists and job satisfaction: moving up or moving out. Thesis, North Carolina, Chapel Hill. 1127 LcCassey, C. A gatekeeping study of children's editors in library market. Thesis, Southern Illinois, Carbondale. A survey of children's editors in publishing houses which deal in the library market as opposed to textbooks or mass market bookstore publishers. 1128 Vilim, K. A. The Catholic Worker: a case study of an alternating press publication of the American Catholic left, 1933-1943. Thesis, Texas, Austin. 1129 Woerman, N. A. The effects of competition on the Belolt Daily Call
77
l'ulPlication Man~,~ement
and a comparison with its competition, the Solomon Valley Post. Thesis, Kansas State, Manhattan. Examined a competitive newspaper situation to learn change.
REFERENCES ARTICLES 1130 Children and advertising: an annotated bibliography. J of Ad Res (Feb) 77. For the past several years a controversy has reverberated throughout the industry concerning the effects of advertising to children. This book reviews the literature. 1131 Graven, G. M. A bibillography on photography for the undergraduate library. Exposure (Fall) 34. An annotated list of books and periodicals. 1132 Directory of financial communicators. Inves & Dealer Dig (Jan 6) 24. Public relatlons and advertising firms specializing in financial public relations. 1133 Erb, L. L. Writer's notebook. PRQ (Sum) 28. A guide to dictionaries for the writer. 1134 Library of media directories grows increasingly sophisticated. PR Reporter (Aug i0) 3. Directories produced to supply specialty contact lists. BOOKS 1135 Allen, M. L., ed. Index/dlrectory of women's media, 1981. Women's Inst Freedom of the Press~ 103 pp. Includes an annotated index of Media Report to Women, 1977-80. 1136 Aired, G. J. & others. Business and technical writing: an annotated bibillography of books, 1880-1980. Metuchen, NJ: Scarecrow, 240 pp. Lists 874 books published in the last I00 years. 1137 Anderson, I. G. Directory of European associations. Detroit: Gale, 540 pp. Descriptions of over 9,000 national organizations and regional organizations of national significance. 1138 Aries, S. J. Dictionary of telecommunications. London: Butterworth, 329 pp. Lists definitions and explanations of technical and nontechnical terms in telecommunications. 1139 Buttress, F. A. World guide to abbreviations of organizations, 6th ed. Detroit: Gale, 492 pp. Contains about 27,500 entries revealing the full names behind initials and abbreviations currently used to identify companies, institutions and governmental agencies. 1140 Cleveland, W. G. & Harold de Bock, eds. ~ s s communication review yearbook, vol. 2. Beverly Hills, CA: Sage, 768 pp. A review of mass co~unlcat lon research. 1141 Duke, Judith. U.S. book publishing yearbook and directory, 1981-82. White Plains, NY: Knowledge Industry, 275 pp. Covers book publishing trends~ costs, market indicators and other industry developments. 1142 Gaudier, M. Workers' participation in management: selected bibliography, 1977-79. Geneva: International Institute for Labour Studies, 176 pp. A guide to documentary research conducted on workers' participation in management.
78