Publication management

Publication Management JOURNALS Bogardus, Tim “A New Standard,” Folio: the Magazine for Magazine Management v25n8 p50 (3 pages) May 15,1996. Profiles The WeEklyStandard, a conservative magazine of political comment financed by the Murdock News Corporation on its first anniversary. Posts 60,000 unaudited circulation. Claims to be ideological rather than partisan.

Bogardus, Tim. “Print is Dead; Long Live Print,” Folio: the Magazine for Magazine Management v25n9 p44 (1 page) Jun 1, 1996. Reports the conclusion of magazine directors and editors ;It a conference focusing on the future of magazine design and the impact of online technologies. Finds only one-half of those attending work on a web site. Agree that the demise of print is grossly exaggerated. Insists issue is continued viability of quality of content and its presentation.

Folio Staff. “40 for the Future,” FoLio: the Magazine for Mug-azine Management v25n5 p34 (6 pages) Apr 1, 1996. .Wutes publishing’s 40 most dynamic leaders who have redefined the industry and shaken the status quo. Includes such women as Cathleen Black who helped establish two publications in two different industries, and Tina Brown, who redefined VW+ Fair and The New Yorker, among both men and women.

Salopek, Jennifer Jul-Aug 1996.

Jackson.

‘What’s

in it for Me,” Currents v22n7

p26 (5 pages)

Describes ways to make periodicals more relevant to their targeted audiences through meaningful and attention-grabbing design. Recommends better written captions, choosing powerful photos, and consistency of style, among other recommendations.

1997

221

Puhlzc Relations Review

Wilson, Steve. “Opportunity Knocks,” Folio: the Magazine for Magazine Managewent v25n8 p27 (1 page) May 15,1996. Reports the debut of an entreprcwid magazine targeting displaced managers who
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