Reference serials

Reference Serials Richard R. Centing Communications regarding this column and publications to be reviewed should be addressed to Richard R. Centing, Reference Librarian, The Ohio State University Libraries, Columbus, Ohio 43210. All reviews in this column are signed with the reviewer's name. Persons interested in reviewing should contact Mr. Centing. Copies of items to be reviewed can be obtained for reviewers if they are not held at his/her home base. Suggestions of titles to be reviewed can come from the reviewer as well as the editor. Please contact Mr. Centing at the above address or phone 614-422-6175 for guidelines and sample format of the ms. review. As always, an exchange of opinions is sought between the editor and his readers, and letters to the editor are welcome in Serials Review.

CONTRIBUTORS M. Balachandran Commerce Library University o f IllinoisUrbana/Champaign

18

Jean Herold University o f Texas

Virginia E. Smiley Ohio State Univ. Libraries

Nancy J. Keller Ohio State Univ. Libraries

Helen H. Spalding Serials Cataloger Iowa State Univ. Library

Sarojini Balachandran Science & Engineering Cataloger University o f IllinoisUrbana/Champaign

Christine R o m Rare Book Dept., Memorial Library Univ. o f Wisconsin-Madison

Virginia Hall Ohio State Univ. Libraries

Stewart Saunders Ohio State Univ. Libraries

SERIALS REMIEW

January/March 1977

R o b e r t A. Tibbetts Curator of Special Collections Ohio State Univ. Libraries

BIOGRAPHY

9. Market Research Europe. PHARMACY

I. Business People in the News. BOOKS -- PRICES

2- Bookman's Price Index.

10. International Pharmaceutical Abstracts.

11.

The Pharmaceutical N e w s Index. POWER RESOURCES

CHILDREN'S LITERATURE

3. Children's Literature Review. CIVILIZATION, ISLAMIC - BIBLIOGRAPHY

4. Quarterly Index Islamicus. LITTLE MAGAZINES

5. Comprehensive Index to English--language Little Maga-zincs, 1890--1970.

12. International OiI Developments: Statistical Survey. 13. N P N Factbook. 14. Monthly Energy Review.

15.

Gas Facts.

16.

Coal Facts. SOCIAL SCIENCES -- BIBLIOGRAPHY

MARKETING 17. London Bibliography o f the Social Sciences.

6. Survey o f Buying Power. SOCIAL SCIENCES - INDEX

7. Editor and Publisher Market Guide. 18. Social Sciences Citation Index. 8_ Consumer Europe.

BIOGRAPHY

1. Business People in the News. A compilation o f news stor-ies and feature articles from American newspapers attd magazines covering people in industry, finance, and labor. Volume 1. Edited by Barbara Nykoruk. (Biography News Library.) x + 402 pages. Preface; Illustrations; List of Newspapers and Magazines Surveyed; Cumulative Index. Published by,Gale Research Co., Detroit, 1976. L.C. Card No. 76--4617. ISBN 0-8103--0044--3. $24.00 If you need newspaper and magazine articles to supplement your biographies about business people, you'll find a 400 page collection from more than 50 sources covering more than 300 significant personalities in this volume. Men and women from all branches of business are included from I.W. Abel to Adolph Zuker with the formats from the original publications adjusted but not the content. An extension of the Biography News concept, it is the second special category edition of the Biography News Library. At the beginning of the volume the 46 newspapers from which articles have been taken are listed in four geograph-ical sections of the U.S. and the 44 magazines are listed alphabetically followed by an index of the individuals in-cluded. Coverage of individuals varies in length from one to four articles and from one to seven pages most of which have one or more photographs. There are five pictures and one article from the ,Philadelphia Bulletin on three pages about Howard Hughes. "The cumulatively indexed series" of articles by pro-fessional journalists collected in one place will serve for popular reading information, but will not meet the needs for factual biographical inforrmation such as birthdates and chronological happenings to the individuals. Although much of this information does wend its way into the a r t -

icles it makes "quick reference" last longer. Most of the articles are dated 1973, 1974 or 1975. Virginia E. Smiley BOOKS -- PRICES 2. Bookman's Price Index. A Guide to the Values o f Rare and Other Out--of--Print Books. Editor: Daniel F. McGrath. Gale Research Co., Book Tower, Detroit Michigan 48226_ Annual. 1964--. $58.00. ISBN 0-8103--0611--5. Any layman, including a librarian, who has attempted to determine the market value of an old book knows well that the price structure of the antiquarian book trade is a vast and complicated jungle through which any guide is indeed welcome. Having reached its elev-enth volume, which according to the publisher's re-lease includes listings for some 35,000 books (bringing total listings for the set to date to 450,000), the B o o k man's Price Index (BPI) is probably the best guide avail-able to that portion of the wood represented by the bookseller's catalog. Because it is published annually, it has the advantage of relative currency over Mande(Though it must be ville's Used B o o k Price Guide. said that the cost of the latest 5 year edition of that guide is but $45.00 -- $37.00 in paper -- for its 74,000 listings.) The publisher tells us further that BPI has be-come "the basic price guide for the antiquarian field . . . [and] an aid to locating the vast amount of bibliographical information present in the major dealers' catalogs." Unfortunately, an examination of the volume at hand combined with a spot check against some of the cata-logs indexed in it reveals enough problems to raise serious questions about its coverage and reliability. Before looking at specific problems, however, one

SERIALS REVIEW

January/March 1977

19

should be aware of the fact that BPI does not cover the who!e antiquarian book field by any stretch of the imagi-nation. The guides to auctions (e.g., American Book Prices Current, Jahrbuch der Auktionspreise, et. al.) not only cover another very important part of the field-- or jungle if the original metaphor be drawn out -- but have the added advantage of recording prices actually realized rather than asked. (There are caveats to be observed in using the auc-tion records, but these are spelled out in the prefatory material in ABPC and elsewhere.) Specialized guides by knowledgeable bookmen, e.g_ Van Allen Bradley's The B o o k Collector's Handbook o f Values, cover a chosen area with consistency and depth, and are not dependent on the happenstance of a given book having been sold or offered for sale within a specified time. Even the Used B o o k Price Guide, another source covering the same general ground, turned out to have an amazingly low overlap ratio when the appropriate volumes o f BPI were spot checked against its latest volume. In fact the use of different sources in conjunction with one another can be a fascinating and en-lightening pastime, and can reveal not only the expectedly wide variation in pricing of a given title, but also an occasional identifiable copy of a book sold at auction and later listed in one dealer's catalog, moving from dealer to dealer (at a suitable advance in price), or offered in suc-cessive catalogs by the same dealer (perhaps at a reduced price), BPI could be made into a much more useful tool with improvement of t w o kinds: definition of scope, and editorial care. Looking at one volume, or successive volumes, one is perplexed by the selection or omission of dealers' catalogs. The number varies widely from year to year, and while some of the dealers included seem less than "major" in stature, there are even more startling lacunae. Volume 11 indexed no catalogs from William Salloch or C.A. Stonehill. Both of these dealers issue catalogs regularly. Are they not major? Did catalogs simply not happen to be at hand? Or what? Surely a stated policy of coverage is needed. Perhaps a periodic survey seeking the recommendations of bookmen would help in establishing a list of dealers whose catalogs should regularly be indexed. A definition of geographical cov-erage would also be helpful. The publisher's release tells us that volume 11 includes catalogs from 55 dealers in America, England, Ireland and Canada_ There are in fact one each in Ireland and Canada, and three in Switzerland. It would be a service to the user if the list of dealers represented were expanded so as to identify the specific catalogs indexed in each volume. Another question of scope regards individual items listed. In an "Introduction" to volume 4 a floor price of $10_00 was identified as a criterion for inclusion. Though no such requirement has been spelled out for subsequent volumes, an examination of catalogs from which listings were gathered for volume 11 would seem to indicate that this is still the basic rule; however, there are many items cataloged for less than $10.00 which were included, and others offered at higher prices which were not. One p r o b lem of course is that whatever floor is adopted the same book will be offered by different dealers over and under it, and the automatic exclusion of a portion of these listings reduces the value of the Index for comparative purposes. Nevertheless while one must recognize the practical necessity for some base price policy, one should also be able to look for consistency in its application. Under the heading of editorial care, it must u n f o r t u nately be said that there is considerable room for improvement, Although BPI's stated policy is to list books under their authors (or title if the author cannot be identified), 20

SERIALS REVIEW

January/March 1977

there are numerous departures from this plan, (e.g., three of the four entries under Bruce Rogers are for books which he designed but did not write; there are entries for the Rubaiyat under both Fitzgerald and Omar Khayyam; and there are listings for Anabasis under Eliot and Perse, but not even a cross reference from Leger). Also several notes regarding dust jackets, enclosed letters, counterfeit or reprint editions, or condition -- all matters directly af., fecting price -- have been omitted or inadequately repre, sented. One editorial addition which could be very enlight, ening for the reader, and which by this time the editor should be in a good position to provide, would be an annual essay on the state of the antiquarian book market as reflected in booksellers' catalogs. Also, if foreign dealers are to be included, a note on the average conversion rate for the year of currencies used (or multiple rates in cases where a marked shift has occurred during the year) would be helpful. Finally, we must say that the volume is ugly. Reformatting and the use of divisional headings for neces, sarily arbitrary sequences such as that used for the Bible would make the BPI more attractive and easier to use. This review has been critical not because the Bookman's Price Index is not a useful tool. It is in fact nearly indis~ pensable to anyone who has frequent need for checking antiquarian values. But it could be so much better. Robert A. Tibbets CHILDREN'S LITERATURE 3.

Children's Literature Review: Excerpts from reviews, criticism, and commentary on books f o r children and young people. Ed. by Carolyn Riley_ Gale, 1976--Indices. 75--34953. $25/volume. Semi--annual. ISBN 0--81030078-8. To provide access to children's literature critiques, Gale has begun to publish Children's Literature Review. Com-. mencing in 1976, this new series is scheduled for semiannual issue, and each volume, proclaims Gale publicity, will contain about 50 authors/artists. The two volumes which have emerged to date have covered 44 and 48 authors or author/artists who have published multiple works for children and young adults. Illustrators (author/artists) have been included in so far as they are also the text author, such as Joan Walsh Anglund or Maurice Sendak, While coverage leans heavily toward modern authors, contemporary criticism of earlier writers has been included if deemed relevant. This judgment, states the preface, sterns from an attempt to provide pertinent resources for students, teachers, and critics. As such il amalgamates a variety of critical approaches from over 45 books and between 30 and 40 periodicals, from which "significant passages" have been extracted. Covering both fiction and non--fiction books the principal arrangement of entries is alphabetical by author i~ each volume. Short author/artist profiles present such information as year of birth, nationality, genre specialty, writing style and type of subject, noteworthy achievements and rewards. Further references, if pertinent, are also given to two other Gale bio/bibliographies, Contern" porary Authors and Something about the Author. Titles of an author's works are arranged alphabetically, with review excerpts in chronological order. The extracts, fro~ standard reviewing tools, present major themes of the particular work under discussion, and vary in number ao' cording to author prominence and title reception. ExcerPl selection aims for unbiased presentation, in so far as the critics acclaimed a particular title, and those checked seemed to number about equally positive and negative,

Following these excerpts are additional citations deemed relevant for those interested in persuing the topic. H o w ever, only basic bibliographical citations, not extracts, are provided here. In both cases enough information has been provided to locate the original review, though inclusion of periodical volume numbers, in some cases, might further speed the search. Each volume or issue of CLR contains three cumula-tire indices on yellow pages to facilitate location. The cumulative index to authors merely records the volume since each is arranged alphabetically by author. Because of this arrangement, the cumulative indices to titles and critics list both volume and page. The latter index pro-vides an interesting approach to criticism in general, as it affords the opportunity to compare a critic's opinions of certain authors and/or titles and also provides the avenue to personal comparison of particular authors or artists and their works. While actual selection criteria are not spelled out, per se, a quack check of the children's section in Literary and Library Prizes reveals a fair representation in the two parts of CLR published to date, with a number also promised for future issues_ Not all authors included are strictly contemporary; for example, entries on such as Louisa May Alcott and Lewis Carroll were selected for their continu-ing influence in modern literature as well as their effect on other writers also discussed in CLR_ And, according to the preface, entries in initial volumes will be periodically updated, yielding still another plus for the cumulative indices. Given these features, Children's Literature Review promises to be a valuable tool for access to children's literature_ When selecting an initial collection or supplementing an existing one, it would be a useful adjunct to some of the standard booklists as well as an index to the basic reviewing tools. In readers' advisory work and for book talks, this compendium of reviews also would pre-sent the "flavor" of the title reception as well as a brief overview of the author's style. Sharing its editor, Carolyn Riley, with one of the other Gale publications, Contemporary Literary Criticism, the style is similar, though the latter is aimed at adult literature. In both publications, unfortunately, only the year has been included for individual titles discussed. To be most expeditious, both tools would benefit from complete bibliographical information following each title. Also, it might prove helpful to list the major reviewing sources searched to insure a complete coverage of the field. Given such information, users could suggest the perusal of additional resources much as they are encouraged for addi-tional author coverage in CLC. In general, Children's Literature Review seems to be a valuable addition to any reference collection serving t e a chers, colleges of education, librarians, parents, and any patrons merely interested in the field of children's litera-ture, for the entries are not only informative, but highly readable in themselves. Nancy J. Keller CIVILIZATION, ISLAMIC -- BIBLIOGRAPHY

4. Quarterly Index Islamicus; current books, articles, and papers on Islamic studies. Vol. 1 no. 1 -- Jan. 1977 J.D. Pearson, editor. Mansell Ltd., 3 Bloomsbury Place, London WC1A2QA. Quarterly. $17.50 per year. The Index Islamieus is now to appear quarterly begin-ning in January 1977_ Issues will appear in January, April, July, ancl November_ The original Index Islarnieus, covering the years 1906 to 1955, appeared in 1958, followed by quinquennial Supplements and later by annual

supplements. These were reviewed in Serials Review (1(4), Oct/Dec 75; pp 32--33) by Joseph Gardner. Mansell Ltd. and J_D_ Pearson, the principal bibliographer at SOAS, have been responsible for several new ventures in bibliographic publishing which cover the Orient and Africa. The first to come to mind is the International African Bibliography which began to appear in 1971 (see Reference Services Review, 2(4) p.41). The new Quarterly Index Islamicus uses the same format as do the quinquen-nial supplements, i.e., arrangement by country or region and subdivisions by topic. If the number of articles listed under a given country is quite small, however, the topical subdivisions are not used although they will be reinstated when the material is cumulated into the quinquennial supplements. It is not certain whether there will be annual supplements to cumulate the quarterly issues_ The quin-quennial supplements have two important features which are not found in the quarterlies: a list of periodical abbre-viations and an author index. These constitute serious omissions on the part of the publisher and editor; it is hoped that they will be remedied soon. Those with a space problem may wish to order the microfiche edit i o n for $12.50 per year. The Quarterly Index [slami-eus is recommended for college and research libraries. Stewart Saunders LITTLE MAGAZINES 5.

Comprehensive Index to English-Sader, Marion, Ed. language Little Magazines, 1890--1970. Series one. Millwood, New York: Kraus--Thomson Organization, 1976. 8 volumes. $590.00 In his introduction to this index, Charles Allen i n d i cates that more than 2,500 little magazines were produced in American alone between 1890--1970. Many of these "littles" are important primary sources of contem-porary English--language literature, illustrating the wealth of twentieth century experimental and avant-garde writ-ing, containing first publications and translations of major authors and a plethora of lesser known ones, and docu-meriting this century's literary and social trends. And yet, because most of these magazines lack tables of contents, indexes, and sometimes even contributor's notes, the vast majority of this material is lost to the researcher. It is especially for this reason that the eight volume Comprehensive index to English--language little magazines, 1890--1970 is a major reference work_ Series one includes one hundred titles selected by two experts in the field: Felix Pollak, author of numerous articles on "littles;' and former Curator of Rare Books at the U n i versity of Wisconsin--Madison, and Charles Allen, Pro-lessor of English at California State University--Long Beach and co--author of The little magazine: a history and bibliography. The single index is arranged alphabetically by personal names; where appropriate, the headings are subdivided into "works b y " and "works about." Editor Sader made every effort to standardize and verify all names and provided ample cross references from variant forms and pseudonyms. The index, containing over 200,000 entries, was carefully prepared and is quite accu-rate. Book and film reviews are included under both the author and reviewer. Only unsigned articles to which a subject's name could not be assigned were excluded. Com-plete bibliographic information is provided for each entry, including author, title, translator (when appropriate), type of article (e_g. prose, review, photo), and the title, volume, date and pages of the magazine. The typography is clean, and the format easy to use. The word "comprehensive" in the title may be mis-

SERIALS REVIEW

January/March 1977

21

leading unless one carefully scrutinizes the introductory matter. The index is not comprehensive in terms of the little magazine titles published in that eighty year period, as might be assumed. Rather, it completely indexes all of the issues of the selected one hundred titles from their beginnings through 1970. In fact, over one fourth of the titles continued publication after 1970; one can only hope that Kraus has made provisions to pick up the more re-cently published issues in future series. Another minor problem stems from the fact that the two advisors used different criteria in selecting titles for inclusion. Allen chose the "representative best" of the American maga-zincs, while Pollak chose the European titles most char-acteristic of the little magazine "spirit." I personally think Pollak's criteria is more fitting and that Allen's "best" includes several well--established journals that are insuf-ficiently experimental and too academic. Certain titles (for example: New England Quarterly, Hudson Review, and Modern Fiction Studies) could easily have been omit-ted. Not only is their appropriateness questionable, but many of them are indexed elsewhere. Instead, I would have preferred to see: S4N, Two WorMs Monthly, Pagany, and Smoke. The major flaw of the index is that it provides no ac-cess by title or subject (other than a personal name). According to Editor Sader, the indexing was done page by page and then "fed" into the computer. If this was the case, then title access could have been easily generated. Subject analysis, of course, requires more human input, but it would have greatly increased the index's value. Remembering that "littles" have often been in the forefront of literary and social movements, it is very unfor-tunate that there are not subject headings for futurism, dadaism, vorticism, new feminism, etc. In my opinion, this severely limits the index's general usefulness, especial-ly for undergraduates and non-specialists. The index is expensive -- $590_00 for the eight vol-umes -- and this will probably prohibit its purchase by smaller university and college libraries as well as most pub-lic libraries. In fact, since it indexes mainly titles that have ceased publication, it may be unsuitable, especially c o n sidering the price, for many current little magazine and poetry magazine collections. But for those with the necessary funds and interest, there is an additional bene-fit. Complete runs (or at least through 1970) of more than three fourths of the one hundred titles, and i n c o m plete runs of twelve additional titles, are available from Kraus and other reprint and microform companies. I suspect that additional titles will be available in the near fu-ture_ In effect, a library with sufficient funds could pur-chase a research collection in twentieth century literature_ There is some duplication between this and other in-dexes primarily Swallow's Index to little magazines, Goode's Index to American little magazines and his Index to Commonwealth little magazines, and Bloomfield's Author index to selected British little magazines, but the Kraus set is more accurate and more completely analyzes a larger number of titles in a single index. It is highly recommended for all research libraries. However, libraries with strong little magazine collections will want all of these indexes. Cristine C. Rom

MARKETING Reference Serials on Marketing by M. Balachandran Most businessmen are in constant need of survey research

22

SERIALS REVIEW

January/March 1977

information at the local market level. The comprehensive sta, tistics they use in their planning are available in printed form as well as on tape from the U.S. Bureau of Census. For reasons of space and money, most libraries do not carry such materials. A few relatively inexpensive alternative sources of market research data are reviewed here. 6.

Sales and Marketing Management. Survey o f Buying 633, Third Avenue, New York, N. Y. 10017. Annual. 1931-- (Price for the annual included in the sub~ scription to Sales and Marketing Management, which is $22 in the U.S. and $36 outside. The 2--part survey is als0 available separately at $12.00 a part). Each year, the Sales and Marketing Management magazine publishes four survey issues, which, taken as a whole, provide a comprehensive and convenient information~ system for both consumer and industrial marketers. The data contained in these surveys facilitates the analysis and selection of local geographic markets, the development of appropriate sales strategies for reaching those markets and the comparison and costs of selling in both geographical markets_ We may mention here without discussion the first two surveys, namely, the Survey of Selling Costs, published in February and the Survey o f Industrial Pur-. chasing Power, published in April. We will, however, comment on the annual Survey of Buying Power, which, in recent years, has been issued in two parts. Part 1, which is published in July, includes most current estimates of the demographic and socioeconomic factors of states, metropolitan markets, leading counties and cities. Part 2, which is published in October, rearranges the basic survey data in terms of television and newspaper markets. Financially well-placed business libraries may think in terms of subscribing also to the new Survey of Buying Power data service, which contains some extensive information and which is priced at $125.00 a year. Like the Editor and Publisher Market Guide, reviewed elsewhere in this issue, the SMM Survey of Buying Power caters to the same audience for the same purpose. Unlike the Guide, the survey data is analytical. It gives market indicators like the Buying Power Index (BPI) and Effective Buying Income (EBI). BPI is defined as a weighted index which converts population, EBI and retail sales into a measurement of the market's ability to buy and expresses it as a percentage of the U.S./Canadian potential. Other factors used to appropriately modify EBI include income class, age and sex. The EBI represents a bulk measurement of the market potential, indicating a general ability to buy. It is similar to the concept of disposable personal income and helps select, compare and group markets. The demographic profiles found in the survey go a little deeper into the components than those in the Guide. It analyses population by age groups and households by income groups, which helps in segment marketing. However, the small area data descriptions given in the Guide are not available in the Survey. Detailed state and city--wide analysis is preceded by national, regional and state summaries of population and households, effective buying income and retail sales by store groups. Metropolitan rankings are also available by various indicators like population, households, EBI, median household EBI, total retail sales, per household retail sales, BPI, food store sales, automotive sales, eating and drinking place sales, general merchandise store sales, drug store sales, building materials and hardware store sales and furniture and home furnishing, and appliance store sales. There is also a review of year to year changes in metropol itan areas and of special type of markets like the women'S market, youth market and the Black market.

Power.

ping centers, and distance from shopping districts; principal shopping days and hours; other retail outlets like discount, variety and chain stores, newspapers with e s t i mated circulation and local contact and national r e p r e sentative for advertising. Other attractive features of this guide include a des-cription of estimation methodology, definitions and notes and a detailed subject index to survey data. Definitions and descriptions o f standard metropolitan and consolidated statistical areas are also given. The more than 500 pages of the guide constitute a veritable gold mine of in-formation. This, together with its currency, ease of use and above all its reasonable price recommends itself very favorably to all business libraries. M. Balachandran

The tables for each metropolitan area, county and city contain the latest population estimates as of the end of preceding December, percentage of total U.S_ population, median age, population by age groups which are associ-ated with life style changes a person passes through, num-bet of households, total retail sales, food sales, sales by store groups, EBI, median household EBI, percentage of households by EBI groups and the BPI. In terms o f specificity, even the census reports do not contain the current information at a local level available in the survey. For those libraries which do not subscribe to or have no space for the printed census reports, the SMM Survey of Buying Power is more than an effective substitute. M. Balachandran 7. Editor & Publisher Co., Inc. Editor and Publisher Market Guide. 850, Third Avenue, New York, N . Y . 10022. 1924-- Annual. $25.00. The publisher o f this Guide has made every effort to provide its user with reliable, current estimates necessary for the planning of marketing, sales and advertising cam-paigns and for the selection of the best locations for busi-nesses, retail outlets, shopping centers, industrial plants, warehouses, franchised outlets and other business activities. The many detailed small area data descriptions are compiled variously from the census reports, state and municipal sales tax revenue information, and from the publisher's own questionnaires. The various estimates contained in the annual are produced in cooperation with the Marketing Economics Institute. In essence, this Guide is a statistical survey, which provides current and exclusive data on more than 1500 United States and Cana-dian newspaper markets. A primary market area is d e fined to be a geographical area in which the newspaper provides primary editorial and advertising service. The initial sections of the Guide contain E & P's exclu-sire market ranking of leading U.S_ cities, counties and Standard Metropolitan Statistical Areas, based on e s t i mated population, total personal income, total retail sales, food sales and per household personal income. The s u r veys of daily newspaper cities, that is, cities and c o m m u n i ties publishing newspapers daily in the United States and Canada, are arranged alphabetically by state and within the state, b y cities. F o r each state there is a map c o n taining locations of daily newspaper cities, state capital, county seat with daily newspaper, county seat without daily newspaper and standard metropolitan areas. There are also tables containing the state and city estimates of the number of stores and retail sales by type, namely, lumber and hardware, food, general merchandise, a u t o motive, gasoline, apparel, furniture, eating and drinking places and drugs. There are also similar tables providing latest available census o f population figures as well as E & P's own current estimated population, total personal income, number o f households and estimated income per household, number of farms, and the value of crops and livestock. For each local area covered, the following descriptions are available: location, transportation in terms o f railroads, m o t o r freight carriers, intercity buslines and airlines; population of the city in corporate limits, city zone, retail trade zone, county and SMSA; households in s i m i lar groupings as above; number o f and deposits in savings banks, savings and loan associations and commerical banks; number of passenger autos for the county; residential gas and electric meters; principal industries, type o f industry, number o f wage earners and average weekly wage; climate; tap water; retail distribution channels in terms of principal shopping centers, neighborhood s h o p -

8.

Euromonitor Publications Ltd. Consumer Europe. 1st ed. P.O. Box 67, 125 Pall Mall, London, SW1Y5DY, England. 1976-- Annual_ $75.00. ISSN 0308--4353. The first annual edition of the Consumer Europe ana-lyzes the structure of the European household and the markets which depend on it. It fills a long--felt need in the business community and the academia on both sides of the Atlantic for a systematic and compact profile o f the European consumer. In order to produce an authoritative compilation, the publishers have liberally drawn on the following sources: publications o f international or-ganizations like the United Nations, OECD and the Euro-stat, national statistical almanacs, newspapers, magazines and information services, reports from trade associations, societies and councils, bank bulletins, market research survey data, statistical abstracting services, company re-ports, and publications from the various embassies and trade centers. A considerable amount of survey and desk research data contained in this compilation was extracted from the numerous European market research reports produced by the ERS Statistical Intelligence Ltd. The coverage of the annual extends to the twelve Western European countries, namely, Austria, Belgium, France, Denmark, Germany, Great Britain, Italy, Nether-lands, Norway, Spain, Sweden, and Switzerland. Market-ing profiles of 150 consumer products are supplied under broad catagories like food, beverages, tobacco, women's cosmetics, men's toiletries, pharmaceuticals, household cleaning products, household and personal goods, clothing, household textiles and furnishings, automotives, electronic equipment, electrical appliances and leisure goods. The initial chapter focuses on the extensive demo-graphic profiles of the coutatries concerned, the reason being that any successful marketing campaign has to be mapped out only after an analysis o f the audience to be reached. The vital statistics provided includes total popu-lation, birth and death rates, household size and compo-sition, age, regional distribution, cost and standard of living, economic indicators like employment and earnings, prices, housing and expenditure patterns. The detailed market profiles on the consumer products include brands and manufacturers, consumption, sales by type, and d i s tribution channels like supermarkets, self-service and chain stores, independent outlets and exports and imports. It is explained that the market size estimates are based on alternative sources like calculations of apparent consumption and sales from production and trade sta-tistics, retail prices based on published comparative price lists, estimates of retail trade levels from official statis-tical publications and estimates based on survey-based data. Other useful features o f the annual include a table of abbreviations and exchange rates as well as a detailed sub-ject index to the statistics. Consumer Europe is in many SERIALS REVIEW

January/March 1977

23

respects the counterpart of a sister publication entitled Retail Trade Europe, reviewed in an earlier issue of the Serials Review. Together, these two would provide the complete picture of the European market. However, the prohibitive cost of the annual limits its purchase to only a small number of special libaries. M. Balachandran 9.

Euromonitor Publications Ltd. Market Research Europe. P.O. Box 115, 41 Russell Square, London, WC 1 B 5 DL England. 1969-- Six number a year. L-35.00/yr. I n d i vidual issues priced at L-10.00 each to subscribers and /=20.00 each to non-subscribers. Continues the Euromon-itor Review. Publisher's address given on the latest issue of the journal differs from that given for Consumer Europe reviewed above. In the world of marketing, nothing is more obsolete than yesterday's statistics. Today's marketing plans de-pend upon today's data and not yesterday's. Factors like growth, geographic shifts and built-in inflation make old marketing information unacceptable for current planning. Survey research data, including market profiles and demographic analyses o f major Western European countries is available in many American business and academic libraries from sources like the Consumer Europe, Retail Trade Europe, European Marketing Data and Statistics and the quarterly WorM-Casts, most of which were reviewed in an earlier issue of the Serials Review. These sources contain information comparable to that found in the decennial population census and the quinquennial economic censuses conducted by the U.S. Bureau of Cen-sus. The census publications do have an update from sources like the Current Population Reports, Current In-dustrial Reports and the monthly and weekly Retail Trade Reports. This however, is not the case with the annual European marketing publications mentioned above. On the other hand, data obtained from current sources like newspapers suffer from a major drawback, namely, delayed retrieval owing to a lack o f up--to--date indexing. It is in this context that Market Research Europe appears most valuable. Published every year during February, April, June, August, October and December, it contains i n - d e p t h examination of most of Europe's leading i n d u s tries. For instance, the issues for the past year contained reports variously on electrical appliances and electronic equipment, cosmetics, toiletries and household cleaning products, automotives and allied products, leisure and leisure markets, clothing, footwear,1 and household textiles and food, beverages and tobacco markets. F o r each pro-'duct, the analysis includes statistical data on production, total and per capita consumption, leading exporters and importers, exports by destination and imports by origin, comparative European data and trends, sales by type of the product and brands, retail distribution channels like franchises, supermarkets and chains, brand loyalty, p e n e tration and brand profiles, sales of brands by manufac-turers as per cent of total sales and consumer product preferences. The countries covered include Austria, Belgium, Denmark, Germany, Italy, Netherlands, Norway, Spain, Sweden, Switzerland and the United Kingdom. The information on each country and product is for the most recent time period available. From this point of view, the serial under review would make an excellent supplement to the other Euromonitor Group publications mentioned earlier. M. Balachandran PHARMACY

10. International Pharmaceutical Abstracts, edited by Dwight R. Tousignaut. Published by the American Society of 24

SERIALS REVIEW

January/March 1977

Hospital Pharmacists, 4630 Montgomery Avenue, Wash,. ington, D.C_, 20014. Semi--monthly. Price $150.00 per year. V. 1--, 1964-By its own definition the International Pharmaceutical Abstracts is the "key to the world's literature of pharma-, cy." Each issue is arranged by subject classifications which have grown from nine sections in the first year to twenty--five sections. These sections are: Pharmaceutical Technology, Institutional Pharmacy Practice, Adverse Drug Reactions, Toxicity, Investigational Drugs, Drug Evaluations, Drug Interations, Biopharmaceutics, Pharma-, ceutics, Drug Stability, Pharmacology, Preliminary Drug Testing, Pharmaceutical Chemistry, Drug Analysis, Drug Metabolism and Body Distribution, Microbiology, Phar-. macognosy, Methodology, Environmental Toxicity, Legislation Laws and Regulations, History, Sociology, Eco-. nomics and Ethics, Pharmaceutical Education, Pharmacy Practice, and Information Processing and Literature. Whenever possible drug names are listed under the name found in United States Adopted Names. Clinical corn-. pounds are listed under the full chemical name and alphabetized under the major chemical name, not the minor prefix. The first volume, published in 1964, contained four cumulated indexes at the end of the March, June, Septern-ber and December issues. The remainder o f the volumes contain two cumulated indexes, at the end of the June and December issues. The indexes include separate subject and author indexes. A list of journals indexed first appeared in 1967 and continues to date. In 1968 and continuing, each issue has its own subject index, but no author index, in addition to the semi--annual author and subject indexes. Also beginning in 1968, a guide to the use of the index was included and continues to date at the end of the first issue o f each volume. The index was computerized in 1970, the data base beginning with the first issue of 1970. Individuals may request printouts for a fee. Because of this capability, the publisher has produced four subject oriented collections o f abstracts: Drug Interations, V. 1 and 2 (1971--), New Drugs Marketed in the United States, 1970--1974 (1975), I.V. Additives and Pharmacy Technology of Sterile Products, V. 1 (1975), and Drug Equivalency, Bioavailability, and Clinical Effectiveness, V. 1 (1975). Each o f these publications contains a compilation of abstracts with au-thor and subject indexes_ International Pharmaceutical Abstracts is highly recommended to pharmacy, medical, and health science libraries.

Virginia Hall 11.

The Pharmaceutical News Index. Published by Data Courier, Inc., 620 S_ Fifth Street, Louisville, Kentucky, 40202. Monthly. Price to colleges and universities $140.00 annually, to others $195.00_ Annual index on microfiche $85.00. [1976--] The Pharmaceuttcal News Index covers FDC Reports (Pink Sheet), PMA Newsletter, Drug Research Reports (Blue Sheet), and the Washington Drug and Device Letter, none of which have indexes of their own. These newsletters are not indexed in International Pharmaceutical Abstracts, or in any other periodical index and cover a section of pharmaceutical information not well indexed in any case. It is an important addition to sources o f information in the area of the government's interface with the pharmaceutical industry. Subject areas include texts from industry speeches, press releases, Federal Register notices and hearings, major health bills, individual company sales and earnings and earnings analysis,, recent requests for proposals, synopses,

and research grant applications, FDC index of OTC, NYSE, AMEX listed drug, cosmetic, chain, and wholesaler stocks. Personal names, corporate names which i n clude agencies, panels, associations, firms, committees and subcommittees, and drug names, both brand and generic, appear in the index also. The index is aimed at pharmaceutical companies, pharmaceutical laboratories, information centers, and colleges of pharmacy. The subscription to the index includes a monthly looseleaf service, quarterly index cumulations on microfiche, a self-instruction guide, and a double entry guide to abbreviations and acronyms used in the index. The annual index is apparently not included in the subscription. Each monthly looseleaf service includes material in the previous month's newsletters, and is mailed in the middle of the month. Thus the February issue would be received around the 16th or 17th of February and would index the January issues of the newsletters. There are two sections in the monthly service. The first lists the numbered citations which include all b i b liographic information, all keywords under which the entry is listed, and definitive descriptors, arranged by newsletter title in chronological order. The second section is a rotating, permuted keyword index. The user may go directly to the original publication or use the citation section first, since the index includes the original newsletter reference as well as the citation number. Each item can be accessed from its 10-12 keywords. In addition to the service described above, there is also a data base service which covers the FDC Reports since 1974, and the other three newsletters since December, 1975. Any standard computer terminal may be utilized to access the PNI data base. Charges for access to the PNI online are based on the number of minutes actually used. Also the full citations and all index keywords in PNI are available on magnetic tapes which are computer readable and processable. These are produced twelve times each year, corresponding to the printed service, for centers which perform their own computerized retrieval of bib-liographic information. Virginia Hall

POWER RESOURCES Reference Serials on Energy by Sarojini Balachandran Far reaching changes are being forecast for the energy sector of the American economy, especially in areas like governmental control and regulation, finance, taxation and t e c h nology. The impact would certainly be felt by all the other segments. Here are a few statistical periodicals which contain both current as well as historical trend data and projections on the power resources in the United States. They will help a n swer most of the questions raised in the minds of an increasingly curious public. 12. U.S. Central Intelligence Agency. Office of Economic Research. International Oil Developments. Statistical Survey. (ER-IOD--SS). Washington, D.C., April 1976Fortnightly. ISSN 0363-1338. This statistical report is prepared primarily for use by federal government officials. It is not available for distribution through the U.S. Government Printing Office. Non-government users may, however, obtain it on a regulax subscription basis through the Documents Expediting Project (DOCEX) of the Library of Congress. Individual copies are available through the photoduplicating services of the Library of Congress.

There is an undoubted need for a publication like this in order that one may keep pace with the fast changing world of international oil industry, even though the sta-tistical information is merely factual and up--to--date and not analytical. As is clear from the title, the report covers both the market and nonmarket economics. Data is given by country and region as well as by organizations like the OPEC, OAPEC and OECD. Some of the free world coun-tries included in the survey are the USA, U.K_, Canada, West Germany, Japan, France, Italy, Sweden, Norway, Latin American countries of Ecuador, Mexico, Venezuela and Cuba, African countries of Nigeria, Libya, Algeria, Gabon, Egypt, Angola and Middle Eastern countries of Saudi Arabia, Iran, Kuwait, Iraq, United Arab Emirates of Abu Dhabi, Dubai and Sha~jah, Qatar, Oman, Syria, and Pacific--Asian countries of Australia, Indonesia, Malaysia and Brunei. Major communist bloc countries including Red China are also represented. Recurring statistics provided in this report relate to the following areas: world crude oil and natural gas liquids production; crude oil production and production capacity of OAPEC and OPEC cartels; estimated proved and proven reserves of crude oil and natural gas by area and country; estimated imports of crude oil and refined products of leading countries traced to original crude oil source in Arab and non--Arab countries; trends in oil imports and exports of selected developed countries; OPEC's imports and exports by selected countries; trends in inland oil con-sumption in OECD countries and their oil stocks; oil spot market prices in Western Europe; retail prices of regular and premium gasoline and diesel fuel in selected developed countries; and crude oil prices in OPEC countries, both in terms of operating company costs and direct sales price. It will be observed that the data provided in the inter-national survey is by no means unique. Most o f it is avail-able from other specialized sources. But many libraries may not have access to such sources. The attractive fea-ture of the serial under review is, then, the fact that it collects and presents all important data in one place. Moreover, it is quite u p - t o - d a t e . This, coupled with the fact that most libraries can subscribe to it through the nominally priced DOCEX Project, makes it a bargain too hard to pass up. Sarojini Balachandran 1221 Avenue of the Americas, New 13. NPN Factbook. York, N . Y . 10020. McGraw Hill, Inc. May 1955-Annual. $11.00. (Subscriptions should be addressed to National Petroleum News, P.O. Box 520, Highstown, N. J. 08520. The annual is available separately or may be i n cluded in the subscription to National Petroleum News, priced at $24.50 in the U.S., $29.50 in Canada and $49.50 in all other countries). The Faetbook ispublished every year as a special mid-May issue of the National Petroleum News. NPN is a monthly trade publication aimed at the marketing and operations management personnel in the petroleum and fuel oil industry, as well as those engaged in the a u t o m o tive after-market trades of tires, batteries and accessories. The Faetbook is one of the few most comprehensive pub-lications which analyse the industry in all its myriad aspects. While its scope is restricted mostly to the United States and Canada, the international operations of Ameri-can and Canadian companies are also included in the analyses. Some of the hard--to--find statistical data contained in the Factbook relate to state and regional as well as by-brand performance information and details on market shares. The Factbook is not a mere statistical compendium, be-cause it carries topical surveys of industry marketing,

SERIALS REVIEW

January/March 1977

25

financial, legal and political trends as well as long range forecasts. Other useful information includes a marketing-management directory, which lists key marketing execu-rives with title and locations in major companies, i n d e pendent oil marketing operations and significant jobber-ships. There is a directory of associations with addresses and telephone numbers of oil marketing and related i n dustry associations, along with the names of their presidents and executives secretaries. There is also an oil marketer's guide to official Washington, which lists names, addresses and telephone numbers of key federal regulatory officials and legislators. In terms of i n - d e p t h statistical information, the Fact-book compares favorably with publications of the U.S. Bureau of Census. The composite coverage relates to the following topics: advertising expenditures by company and by media; financial evaluation of the performance of leading companies, with a ranking of top marketing com-panies in terms of return on sales and on stockholders equity; current registrations by state of automobiles, buses, trucks and motor cycles; demographic profiles of consumers; listing of oil marketer's primary and secondary gasoline brands, plus motor oil brands; industry capital outlays broken down by bulk plants, terminals, new sta-tions, station rehabilitation and automotives; distribution channels of major oil companies and independent oil companies by type, that is, service stations, jobbers, corn-mission agents, bulk plants anal terminals; state and r e gional retail outlets by company; sales of distillate heating oil, kerosene, jet fuel, lube oil and LP gas; gasoline sales by grade and by standard metropolitan statistical areas; gasoline consumption by state and by type of vehicles; branded retail outlet census showing the oil companies' share of the market in each state; industry's contribution to state and federal tax revenues; air pollution control and expenditures; an analysis of sales of tires, batteries and accessories, which is a key to the economic health of service stations; capacity of domestic refineries by state and by company; and national and regional gasoline price trends_ While the primary thrust of the Factbook is the petro-leum industry and trade, relevant information is also p r o vided on other energy sources like gas and electricity. A detailed subject index facilitates faster access to the vast amount of data presented in the book. The modest price is well worth the investment for public and academic l i braries. Most o f t h e m would not need any other e x p e n sive reference publication on domestic petroleum industry.

Sarojini Balachandran 14.

U.S. Federal Energy Administration. National Energy Information Center. Monthly Energy Review. Subscriptions to be addressed to National Technical Information Service, 5285 Port Royal Road, Springfield, Va. 22161. Monthly. Oct. 1974-- ISSN 0095--1897. $36.00 in U.S. $50_00 outside. (continues PIM Monthly Report and FEA

Monthly Energy Indicators). The National Energy Information Center at the Federal Energy Administration is one of the major repositories of data on all aspects of energy. It is small wonder, therefore, that FEA reports emanating from this data base are some of the most comprehensive on the subject. Elsewhere in this column is a review of another publication from a sister agency - the Central Intelligence Agency, which concentrates on international trends in the oil industry. The publication under review is just as up-to-date, but it is oriented to national energy developments, Each monthly issue contains an overview of the energy situation, besides a topical feature article on some specific 26

SERIALS REVIEW

January/March 1977

aspect of the industry. Some of the analytical essays which have appeared in the recent issues include: energy consumption; nuclear power; the price of crude oil; U.8. coal resources and reserves; propane, a national energy resource; short term energy supply and demand fore,, casts; curtailments of natural gas service; home heating conversion alternatives and the solar collector industry; trends in United States petroleum imports and crude oil entitlements program. The statistical tables provided each month undoubtedly constitute a reference librarian's delight. Just about every facet of the inudstry has been covered with up-to-date figures. There are sections relating variously to crude oil and refined products, natural gas, coal, electric utilities, nuclear power, consumption, resource development, price and international data. Each section begins with an in-. troductory note, which surveys significant events in that particular field in the month under review. At the end of each issue, we are provided with definitions, explana-. tory notes and units of measure, but no index. Before we discuss the type of data available in each issue, we may mention that the information provided on various items covers three years immediately preceding the date of the issue. Where POssible, we are treated to information broken down by region as well as by specific companies. Some of the specific statistics contained in each review relate to the following areas: crude oil; refined petroleum products, petroleum imports; motor gasoline; jet fuel; distillate fuel oil; distillate oil heating degree days; residual fuel oil; natural gas liquids; petroleum supply and demand; natural gas; coal; energy consumption and forecast; oil and gas exploration; price data on motor gasoline, diesel fuel, heating oil, residual fuel oil, aviation fuel, crude oil, natural gas and utility fossil fuels; and some international data on petroleum consumption and crude oil production. Considering the abundance of energy information and its currency, as also the very affordable nature of the price of the monthly, it should prove an excellent investment for most libraries. Sarojini Balachandran 15.

American Gas Association_ Dept. of Statistics. Gas Facts: A Statistical Record o f the Gas Utility Industry. 1515 Wilson Boulevard, Arlington, Va. 22209. Annual. $8.00. 1918-The unusually severe winter of 1977 has again brought into the limelight the continuing need for improved n a t u ral gas production and distribution in the United States. The outcry from both domestic as well as industrial users, who bore the brunt of the shortages, has brought about official investigations as to whether or not the crisis was natural or manufactured. The general public itself is be-ginning to ask a few questions. What better source is there than the annual Gas Facts to present the industry side of the picture. Appropriately subtitled "A Statistical Record of the Gas Utility Industry," the report is published by the American Gas Association, which, since 1927, has served as the spokesman of the gas utility industry. The statistical data contained in the factbook is derived from the Uniform Statistical Report, submitted to the association by member companies and also from n u merous questionnaires. It relates to the gas utility industry, which is defined to consist of the regulated distribution and transmission companies. Most of the time series information goes back to 1950. Hence, in one sense, this annual updates the companion publication entitled Historical Statistics o f the Gas Utility Industry, the last edition of which carried the survey up to the year 1965. The appendix to each volume contains a list of gas utility industry definitions, which is an abbreviated edition of

the AGA publication entitled the Glossary for the Gas Utility Industry. There is also a conversion table, followed by an excellent subject index to the statistical tables. Where necessary, the data is also presented by means of charts to make the users realize the impact of a particular piece of information. The contents include energy reserves by type, natural gas production, underground storage transmission and distribution, energy consumption by type, a description o f natural gas customers, sales of natu-ral gas, revenues, prices, appliance data, financial survey of the industry in terms o f security issues, income ac-counts, balance sheets, analytical ratios, construction ex-penditures and pay--roll and accident data. As mentioned before, the Gas Facts is the primary source of industry data and an important industry refer-ence. It should therefore be a required acquisition to any collection on energy worth its name_ Sarojini Balachandran 16. National Coal Association. Coal Facts. Coal Building, Washington, D.C. 20036. Biennial_ 1948-- $5.00. (con-tinues Bituminous Coal Facts). America's goal of energy independence has touched off an active search for indigenous fuel sources. The abun-dance o f domestic coal deposits, the constraints imposed on nuclear energy and the commercial unavailability of emerging technologies like solar power have resulted in coal being considered as a viable alternative. The problems though are the difficulty of conversion to a coal based technology, sufficiency of production and its environmen-tal impact. A review o f these and other issues are to be found an the latest edition o f Coal Facts, which, together with companion reports like Bituminous Coal Data, Steam--Electric Plant Factors and Coal Traffic Annual, present the National Coal Associations' views on the coal industry's impact on the national economy. The NCA represents coal producers, coal sales companies, coal carrying railroads, barge companies, mining equipment manufacturers, coal reserve owners, energy companies and mining consultants. Founded in 1917, this Washington, D.C.--based organization serves as a lobbying group as well as the industry spokesman vis-a-vis the public. The initial sections o f the factbook contain general re-views of coal industry in terms o f production, transporta-tion, environmental issues, and research and development. There is a description of the activities and a directory o f NCA and affiliated associations. The statistical data con-tained in the report is divided in broad sections like coal and energy, markets, reserves, production, manpower and safety and transportation_ In most instances, the time series data provided goes as far back as 1920. The data includes the following: production of coal and lignite, anthracite coal, crude petroleum, natural gas and electricity, nationally and by state; U.S. consumption of energy fuels and electricity from water and nuclear power; U.S. consumption o f coal by manufacturing and mining i n d u s tries; distribution o f shipments by state to electric utilities, coke and gas plants and retail dealers; steam electric plant fuel consmnption and unit costs by regions; steam electric plant capacity and net generation; average value per ton o f bituminous coal by states; exports of bituminous coal by country of destination and continental groups; coal r e serves of the world and the United States by states; e s t i mated remaining coal reserves of the U.S, by rank, sulfur content and state; estimated and proved reserves of petro-leum and natural gas; underground and surface production of bituminous coal by states; production o f bituminous coal by method of mining; number of mines by type o f states; output per man per day at U.S. and European coal mines; top 50 bituminous coal mines in the U.S.; e m p l o y -

ment and earnings; fatal and nonfatal injury rates per million members; and transportation of coal by method of transportation. The factbook is literally loaded with information fre-quently in demand in business libraries. While most of it comes from available sources like the U.S. Bureau of Mines, two features seem to make the report very a t t r a c tive. First, all information is gathered in one place and second, historical data is included too, which taken as a whole, would save a lot of time for the researcher. The price of the publication would not at all upset the serials budget of most libraries. Sarojini Balachandran SOCIAL SCIENCES -- BIBLIOGRAPHY 17. A London Bibliography o f the Social Sciences: Being a Subject Catalogue of the British Library o f Political and Economic Science at the London School of Economics, the GoMsmiths" Library o f Economic Literature at the University of London, the Libraries o f the Royal Statis-tical Society and the Royal Anthropological Institute, and Certain Special Collections at University College, London and Elsewhere. Compiled by B.M. Headicar and C. Fuller. 4v. London, London School of Economics, 1931--32. ..... Supplements: ist, v.5 (covering 1929 to 31); 2nd, v.6 (covering 1931 to 1936); 3rd, v.7--9 (covering 1936 to 1950); 4th v.10--ll (covering 1950 to 1955); 5th, v.12-14 (covering 1955 to 1962); 6th, v_15--21 (covering 1962 to 1968); 7th, v.22--28 (covering 1969 to 1972); 8th, v.29--31 (covering 1972--73); 9th, v.32 (covering 1974); 10th, v.33 (covering 1975). Anyone doing retrospective literature searching in the social sciences will use this bibliography, which is a sub-ject catalog of library collections in London. It is unique because its 33 volumes provide the most extensive sub-ject coverage of material for all of the social sciences. The basic volumes covered the collections' holdings to 1929, and the supplements include acquisitions through 1975. Supplementary volumes covered varying periods o f time from two to seventeen years. This lack of regularity had a limiting effect on the usefulness o f the publication for recent information. The original plan had called for annual publications. It has taken over forty years for this to become a reality_ Now that annual publications are possible, the usefulness o f this bibliography has been in-creased by access to more recent information, in addition to its treasure of retrospective material, In 1925, when the Library of Political and Economic Science of the London School was at last financially able, a subject catalog was created for the more than 750,000 books, pamphlets, reports and government documents in its collection. The value o f the catalog was enhanced by the inclusion o f material from other specialized library collections of social science materials located in London. History and law were excluded except for comparative legislation and international law materials that were held by the School. Such a subject catalog was valuable, not only for schol-ars associated with the School, but also for others interes-ted in the social sciences. Instead of producing only a card catalog, a subject bibliography o f the holdings o f nine collections in London was published in 1931. Annual supplements were to be published to keep the bibliography up--to--date. The first four volumes included the contents of the collections through 31 May 1929. More than 600,000 items were arranged alphabetically by subject entry, which was based on the Library o f Congress Classification Schedule, and the basic call number for the entry was

SERIALS REVIEW

January/March 1977

27

included. The works of individual authors were listed first, followed by names of countries, with their official publications listed chronologically. Pamphlets were indi-cated by "P" and every work containing a bibliography had the letter "Z" appended. Numerous cross references were also given. In the interest of economy, abbreviated titles and only the date of publication and paging were included. The place of publication was either omitted or abbreviated. Other abbreviations were extensively used in the citations. Each volume had a complete list of these abbreviations which the researcher had to consult in order to have a complete bibliographical citation. The following examples illustrate the shortened citations: United Kingdom. Corr. resp. the aft. of M. 3pts. B.P.P. 1862 LXIV. *Bourke (J.G.) Scatalogic r. of all nats., etc. pp. 496 Z 1891 W. A. For some subjects, a list of periodicals the .School held was given. For example, a partial list of titles for the sub-ject "Tobacco and Cigars" included Cigar and Tobacco

WorM," Tobacco Prices Current, Tabac; Tobacco Trade Review. An alphabetical index of authors' names, with a list of subject headings for their works, was in Volume IV. A list of the periodicals and holdings of the School was also included in this volume. Tables of subject subdivisions and subject headings were also given_ The first supplement, Volume V, included material which the participating libraries had acquired from 192931. The same format and type was used in this supple-ment. An author index and supplementary list ofperiod-icals was included. The 2nd supplement, Volume VI, covering 1931--36 was published in 1937. This was a five year cumulation instead of the annual publication that had been originally planned. Because of the duplication of titles received by the participating libraries, it was decided to include only material from the British Library of Political and Social Science and the Edward Fry Library of International Law. The only material listed from the Goldsmith's Library of Economic Literature was a special collection which had been acquired during this time. This was the last time the author index and the supplementary list of periodical holdings of the School were included. With the 3rd supplement, Volumes VII-IX, which covered 1936--50, the format changed to three columns per page and was no longer set in type but was produced from typescript by the Replika Process. This method was used through the 5th supplement. Russian language items were not included in this cumulation. The very complete system of cross references was retained and continued through the 5th supplement, The 4th supplement, Volumes X--XI, covering 1950--55, was published in 1958. Materials in all languages for this 9eriod as well as the Russian language materials for 1936--50, which had been omitted from the 3rd supple-ment, were listed. The problem with subject headings was noted as a lack of uniformity since new subject headings often did not have all the geographic entries possible. The 5th supplement, Volumes XII--XIV, covering 195662, was published in 1966. The time span for the c u m u lation was seven years. This was the last time that the complete cross reference system was to be included. The 6th supplement, Volumes XV--XXI, covering 1962--68, employed a new means of production in order to remedy the lag in publication. Photographic reproduc-tion of subject cards was begun. The names of publishers and publishers series were i n c l u d e d for the first time.

28

SERIALS REVIEW

January/March 1977

Complete titles were given instead of the abbreviated forms which had been used. Cross--references were omit.. ted but the comspectus gave a complete list of headings and subdivisions in the order in which they occurred instead of the separate listings previously used. The 7th supplement, Volumes XXII--XXVIII, coverin~ 1969--72, was published in 1973, and represented a four year cumulation. The 8th supplement, Volumes XXIXXXX, covering 1972--73 was published in 1975, and was a two year cumulation. These volumes generally followed the changes of the 6th supplement, except for the conspectus which again had the three separate listings for subject subdivisions and broad subjects instead of a single alphabetical listing. With the 9th supplement, Volume XXXII, covering 1974, the original goal of an annual publication has finally been achieved, by using phototypesetting of data in the Library's computerized cataloging system_ The publica-. tion of the 10th supplement, covering 1975, indicates the London Bibliography of the Social Sciences can now be considered to be an annual publication. In addition to the speed of publication, 50% more entries are on each page so that the publication is more compact and is a single volume. Legibility and clarity of entries have also been improved_ However, the imprint frequently includes just the place and date of publication. Since cross references and references to related subject headings are often omitted in the bibliography, the appen-. dix contains information needed to efficiently search for information. There is a list of subdivisions used for continents, countries, states, cities or towns. Broad subject areas have listings of specific entries alphabetically at-ranged, e.g., Economics: capitalism, cost, dwelling, over-time. The subject heading "Biography" lists the names of the biographers included in the volume. Geographical subdivisions are arranged alphabetically under individual countries or areas. This follows the pattern in the original volumes. The increased information included in the citation and the frequency of pubfication have removed some of the annoyances of this bibliography. However, like all subject bibliographies, problems of terminology still remain. Since there is a lack of cross references, the researcher has to learn to use the list of subject headings in the appendix in order to relate the term being searched to the subject heading used in the bibliography. For example, the term "Multinational Corporations" is not used. In the appendix, the heading "Commerce and Industry" has the sub-heading "International Business Enterprise" which would include information on the original term. In addition to the annual volumes, there are two p u b lications which provide some current information about these collections. These are both published by the British Library of Political and Economic Science. The Monthly List o f Additions has approximately 1000 items arranged in more than 20 subject classes and lists of new serials received and those that have ceased publication. The other is the Quarterly List of Additions in Russian and East

European Languages. Subject bibliographies always have problems of semantics and this no exception. However, the amount and breadth of material included in this bibliography c o m p e n sates the user by providing access to materials in the social sciences which are not covered in other sources such as Jean Herold Public Affairs Information Service Bulletin. SOCIAL SCIENCES - INDEXES 18. Social Sciences Citation Index.

Institute for Scientific

Information, 325 Chestnut Street, Philadelphia, Pa. 19106. Triannual, with annual cumulation. $1250/year. v.l, 1969-date- ISSN 0091-3707. The Institute for Scientific Information began its com-puter data base of indexed items in 1960. Currently, into this base are input articles from over 5000 journals in the life, biological, physical, chemical, social, and behavioral sciences- After introducing its citation indexing system in 1963 with Science Citation Index, ISI began publishing the Social Sciences Citation Index in 1973, later adding material back to 1969. Social Sciences Citation Index indexes articles published in over 1400 social science journals, and selectively in over 1200 journals in the natural, physical, or biomedical sciences which contain articles relevant to the social sciencesThe January-April and May--August indexes appear in soft cover. The hard cover annual cumulation includes the September--December indexing. Annual subscription to the printed index costs $1250, but multi-pie year subscriptions can discount up to 25% of the cost. Academic departments whose main libraries subscribe at full price, or small schools may be eligible for 50% discounts which are obtainable through the Grant Admini-strator at ISI. ISI literature advertises seminars explaining the index's use for potential subscribers. A free slide-tape presentation, performing the same function, is avail-able and was reviewed in the July/September 1976 issue of Serials Review. Reference departments or bibliography classes can obtain free packets of information containing user directions to give to patrons, encouraging use of the index. Magnetic tapes of the SSCI data base are produced weekly for computer searching. Social Scisearch is an o n line, interactive version of the SSCI data base available through ISI or Lockheed's DIALOG. Because of the variety of indexes within this tool, a range of searching needs can be met. If a person has the name of a well--known author in a field of interest, and wants to find what works of his are being cited in the current literature, who is citing the works, and what jour-nals contain the citing articles, the search can begin in the largest section of SSCI, the Citation Index. This is an alphabetical list of the authors of the items cited in the journals currently indexed. Under an author's name appears a chronological list of his works that have been cited. With each of his publications are given the authors and journal issues in which the item was cited. Although the citing articles indexed by ISI are from current j o u r nals, the referenced items can be monographs, articles, letters, theses, etc. from any earlier time period. At the back of this index is a Corporate Author Citation Index by country or organization name, and an Anonymous Author Citation Index by title, The Source Index is a more familiar index of current articles by author. Complete bibliographic information is given for each source item, including the full title in English, the original language in which written, all authors, the journal citation, the type of article, and the n u m b e r of citations in the article. If the mailing address of the first author is known, it too is presented. Beginning with the May--August 1974 index, the referenced authors and their works are actually listed beneath each citing article. Any sources without specific authors are recorded at the beginning of the index by journal title abbreviation. Secondary authors have cross references to the authors under whom the co-authored articles are' indexed. The Corporate Address Index lists the primary authors indexed in the Source Index by the known organizations with which they produced the works. Often, tiffs is useful as a directory, quite apart from its use within SSCI.

SSCI does not use a controlled vocabulary in its subject index, but uses the indexed articles' title words in combi-nations to produce the Pennuterm Subject Index. Searchers are not bound by a specific vocabulary into which all articles must fit, although they are dependent upon the titles reflecting the contents of the articles. Each major title word from each article in the Source Index is paired with every other principal word in its title. Frequently used word phrases are treated as single terms and paired with other words or phrases and these word phrases are hyphenated. Each pair then refers to the source authors who used the pair in their titles. The user ca.n take the author of a relevant article found under a word pair and the authors of the citations in the found article to search in the Citation and Source Indexes. This will lead to more publications that are related to the subject words orginally found in the Permuterm Subject Index. Especially in fields with new and changing vocabularies, this type of title word index is helpful. Annually, the "Guide and Journal Lists" to SSCI are published separately and also at the beginning of volume 1 on yellow pages. It includes thorough directions for the most efficient and productive use of the index, re-prints and bibliographies of articles on the concepts behind citation indexing, and lists of the journals indexed, by title, abbreviation, subject and country of origin. Users would do well to read the directions for using the index to avoid becoming confused by some of the editing. In the Citation and Source indexes, compound and hyphenated names are sequenced as if spelled as one word. For ex-ample, O'Neill becomes ONEILL and Smith--Bowen be-comes SMITHBOWEN. All titles are in English, with a language code indicating the language in which the item was written. Most words with variant spellings are con-verted to t h e American form, regardless of the spelling by the author. In the Permuterm Subject Index, common words such as "methods" are ignored as primary terms, but may be used as secondary terms. Some word phrases are used as single words, and some single words like "be-havior" may appear as part of a word phrase, a primary term, and a secondary term. Each type of entry in SSCI has a character limit with which names and words are truncated. In addition to its use as a unique retrieval tool of social science publications, SSCI can be used in other ways with a heavy dose of discretion and common sense. Without having the year of publication, a user may verify an in-complete citation through one of the many access points. Although the practice is questionable, evidently some per-sons use the frequency of citation to indicate whether an article or author is important, controversial, useful, etc. In his article, "Co-citation in the Scientific Literature," Henry Small proposes that new relationships among ideas can be discovered through the frequency with which two publications are cited together by later articles. ISI has found that a majority of references cite relatively few journals. They have compiled lists of the most frequently cited journals and the average number of citations appear-ing in a journal's articles. Eugene Garfield suggests in "Citation Analysis as a Tool in Journal Evaluation" that these studies could be used by libraries to determine not only the acquisition of journals appropriate for research collections or for more popular collections, but also the retention of journals in back files. Further study of citation indexing is needed to avoid abuse of the information produced. Among the subjects covered by SSCI one might not expect in a social science index are computer applications and cybernetics, environmental science, ergonomics, geron-

SERIALS REVIEW

January/March 1977

29

tology, health and rehabilitation, hygiene and public health, linguistics, and statistics_ Because SSCI includes selected articles from journals in the physical and biologi-cal sciences as well as covering the major social science journals, a social scientist may retrieve material on a topic that would not be ordinarily in a social science index. Social Sciences Index and Sociological Abstracts contain only a few journals not covered by SSCI. The subject i n dex to the abstracts in Sociological Abstracts consists of single and truncated title words grouped under broad subject headings. Social Sciences Index has a selected subject

index with subheadings, so does not depend on title words which can often be misleading in terms of the article's true content. Although both of these indexes have their places in a research library for using a single tool a searcher will probably retrieve more sources faster on a particular subject through the SSCI because of its greater depth, scope, number of access points, and its unique citation retrieval. In spite of its price, the Social Sciences Citation Index is a necessary purchase for any institution doing research in the social sciences. Helen H. Spalding

pierian press PUBLIC AFFAIRS INFORHATION SERVIC BULLETIN CUMULATIVE AUTHOR INDEX 1965-1969 Oren, J e r r o ] d . . . . . . . . . . . . . . . 69p525cls 69p527cls Orent]icher, Herman I ....... 66p307c2s Orestov, O .................. 65p301cls 65p379c2s 65p575c2s 65p758c2s 66p441cls 67p392c2m 68p379cls 69p332cls 69p386cls OTfie]d, Lester B ........... 67p238cls Organski, A.F.K ............. 69p918cls Ori, Kan . . . . . . . . . . . . . . . . . . . . 6 6 p 6 9 9 c 2 s Orick, G e o r g e T . . . . . . . . . . . . . 6 8 p 6 2 3 c 2 s Origgi, G i a n c a r ] o ........... 6 8 p 3 3 1 c l s O ' R i l e y , Ivan . . . . . . . . . . . . . . . 66p734cls Oritz, B o b b y e . . . . . . . . . . . . . . . 68p512cls Orlans, H a r o l d . . . . . . . . . . . . . . 6 7 p 8 6 4 c 2 s 69p179cls Orleans, Leo A . . . . . . . . . . . . . . 6 5 p 1 5 7 c 2 s 65p660cls 69p557cls Or]ich, D o n a l d C . . . . . . . . . . . . 6 6 p 3 0 3 c l s 66p715cls Or]ich, D o n a l d C. and Potter, R o b e r t E . . . . . . . . . 6 8 p 1 5 3 c 2 s Or]or, B . . . . . . . . . . . . . . . . . . . . 6 6 p 7 4 6 c l s Orlov, V ] a d i m i r ............. 6 6 p 5 3 4 c 2 s O r ] o v s k y , ¥u. P . . . . . . . . . . . . . 6 8 p 3 1 5 c l s 68p726cls 68p841cls Or]ow, D i e t r i c h ............. 6 9 p 3 7 2 c l s O r | o w s k i , M i r o s l a w and P i r o z y n s k i , Z b i g n i e w ..... 6 6 p 3 0 2 c 2 s Ornati, O s c a r . . . . . . . . . . . . . . . 6 7 p 6 8 2 c 2 s O r n a t i , Oscar and Stevens, Carl M. 66pl13cls 66p178cls 66p443cls Orne, Jerro]d . . . . . . . . . . . . . . . 6 7 p 5 3 7 c 2 s 68p529cls 68p531cls 69p178c2s 69p525cls 69p525cls

PAIS

5000 30

AUTHOR

INDEX,

washtenaw

SERIALS REVIEW

January/March 1977

PA IS is a subject index to current literature in the fields of economics, political science, government, sociology, etc. It indexes books, pamphlets, government documents and key articles in more than 1000 periodicals published in English throughout the world. Many of the periodicals, pamphlets and other materials which are indexed in PAlS are not analyzed in any other index. PAlS is an indespensible tool for college, university, and large public libraries.

Now an author index has been developed which will further enhance the usefulness of the PAlS Bulletin. Compiled in cooperation with the Public Affairs Information Service, the initial author index volume provides access (by personal names) to all appropriate entries in PAlS between 1965 and 1969. Publication of a second five-year cumulation for 1970 through 1974 is planned. ISBN 0.87650.014-9 LC 70-143238 Cloth

1965-69

. . . . . . . .....

$39.95

ann arbor, michigan 4 8 1 0 4