FOCUS ON P I G M E N T S A MONTHLY REPORT FROM REG ADAMS
DECEMBER 2012 In this issue
PLANTS 2-4 More details on Henan Billions/ PPG chloride TiO2 project MTI to install satellite PCC plant for Shandong Sun Paper Sensient to build its first African food colorants plant COMPANIES 4-5 DKSH to sell for Clariant MTI promotes Fulfill to raise PCC usage by papermakers PolyOne buys Spartech Ukrainian Govt plans to privatise the country’s TiO2 industry LITIGATION 5-7 Kao vs Henkel re non-aerosol foam-type hair colorants Louboutin vs Yves Saint Laurent re trademark red soles Sudarshan vs Clariant re PY-191 (pyrazolone yellow pigment) 3M Corp vs Ivoclar Vivadent re zirconia colour matching HEALTH & SAFETY 7 Spirulina, the natural blue for Mars, Nestlé & GNT DuPont to completely eliminate lead from its paints EVENTS
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AN INTERNATIONAL NEWSLETTER MONITORING TECHNICAL AND COMMERCIAL DEVELOPMENTS IN THE PIGMENTS SECTOR ISSN 0969–6210
SMITHERS RAPRA SHINES A LIGHT-INTENSIVE TORCH ON HIGH-PERFORMANCE PIGMENTS 15% DISCOUNT OFFER ON LATEST REPORT The Smithers Group (headquartered in Akron, Ohio, US) was founded in 1925 as a communal analytical laboratory for five major tyre companies. Over the past decade, it has emerged as a major global supplier and repository for technical and market information, not only on rubber, but also on pigments and a variety of other industrial sectors. In April 2006, Smithers acquired Rapra (headquartered in Shawbury, near Shrewsbury, UK), which was wellknown to executives in the pigments industry as the publisher of Polymer Library (formerly known as Rapra Abstracts), a regularly updated database of abstracts covering scientific issues, such as the opacification and coloration of rubber and plastic. In December 2010, Smithers acquired Pira International and its subsidiary IntertechPira. IntertechPira traced its origins back to the company established in 1992 by Dr Hugh Olmstead, with the principal objective of organising high-level international conferences on titanium dioxide, carbon black, iron oxides, organic pigments, cosmetic colorants and functional fillers, as well as publishing multi-client reports and offering ad hoc consultancy services. (See also ‘Focus on Pigments’, Dec 2010, 6-7). On 2 April 2012, the Smithers Group announced that it had completed a restructuring programme, as a result of which the Group now consists of six companies, each of
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which covers a well-defined area of expertise, providing testing, compliance, consultancy and/or information services within that market area. Smithers Pira covers the packaging, printing and paper industries, including printing inks and paper chemicals. Smithers Apex covers: home and personal care products; lighting, imaging and display products; plastic electronics; alternative energy sources; and various other niche and emerging technologies. Smithers Viscient provides testing, toxicological and regulatory compliance services. Smithers Pharma Services provides a full spectrum of services designed to move products through the development chain from preformulation to market registration. Smithers Quality Assessment is an accredited third-party registrar for ISO-9001, ISO-14001 and related standards. Smithers Rapra covers: rubber, plastics, polymers, composites and pigments. Smithers Rapra hosted the recent concurrent conferences held in Miami – the Future of Pigments Conference and the Color Cosmetics Summit. Smithers Rapra is also the publisher of the recently released multi-client report compiled by Prof Roger Rothon and titled The Future of HighPerformance Pigments to 2017, with Global Market Forecasts. (15% discount offer available – see page 2). This report runs to 140 pages, with more than 100 charts and tables. It
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FOCUS thoroughly updates and amplifies the content of the third edition, which was published by IntertechPira in mid2010. There are six chapters, preceded by a nine-page executive summary. Chapter 1 defines the scope of the report and provides a brief technical profile of each of the various pigment types. It also notes that all value figures throughout the report are shown in terms of constant-value $US2011, so as to remove uncertainties regarding future currency inflation and exchange-rate fluctuations. The term “highperformance pigment” can be used in a fairly narrow or fairly broad sense. As defined in this report, the term is confined to pigments characterised by high colour strength, insolubility, heat stability and low migration, with very good resistance to light, weather, solvents and bleeding. Phthalocyanines are among the organic pigments embraced here, alongside benzimidazolones, quinacridones, perylenes, disazo condensation pigments, dioxazine violet and diketo-pyrrolopyrrole (DPP). Bismuth vanadate – providing an intense bright yellow, with a greenish shade – is the only inorganic pigment covered within this report. All “effect pigments”, including metallic, pearlescent, goniochromatic (colourvariable), fluorescent, luminescent, infra-red reflective (heat-control), photochromic and thermochromic pigments are also embraced within the scope of this report. Chapter 2 is titled “Industry Dynamics” and provides a perspective on the place of high-performance pigments within the overall framework of colorants. It also contains comments on the key drivers of past consumption: global economic issues, the rise of China and other Asian economies, the impact of environmental and legislative pressures (notably European REACH legislation), trends in raw material costs, fashion and technological developments. The next three chapters provide detailed forecasts of current (2011) and forecast future (2017) consumption of high-performance pigments, with breakdowns by pigment type (Chapter 3), by end-use sector (Chapter 4) and by geographical market (Chapter 5). The final chapter (Chapter 6) devotes 10
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pages to a discussion of the key drivers of future consumption, giving a springboard for the five-year industry forecasts. World consumption of highperformance pigments is expected to increase by about 2.6% per annum in both volume and value terms between 2011 and 2017. This means that consumption will be approaching 170,000 tonnes, worth just over $4.2 bn by 2017. The paint industry will remain the most important end-use sector, accounting for 56% of total demand in terms of tonnage. The plastics industry will account for 22% of the total, printing inks for 10% and cosmetics for 9%. Some of the minor end-use sectors, notably electronics and non-impact printing, will show relatively high growth-rates over the next five years, but they will still account for much smaller tonnages than the four identified major sectors. The effect pigments category is the major contributor to the overall total consumption of high-performance pigments and it is expected to remain so. Currently, effect pigments account for 79% of the total tonnage, while organic pigments account for 20%. Effect pigments account for 57% of the total value, while organic pigments account for 42%. Bismuth vanadate consumption – just over 1500 tonnes, worth $63 M – makes up the balance. There are a number of very detailed spreadsheets for 2011 and for 2017, by volume and by value, with the rows showing pigment types (benzimidazolones, quinacridones, pearlescents, etc) and the columns showing enduse sectors. In 2011, Europe remained the most important geographical market region in terms of high-performance pigments consumption, but only just. In tonnage terms, Europe accounted for 39% of the total world figure, while Asia accounted for 37% and North America (including Mexico) accounted for 22%. By 2017, Asia will have surpassed Europe, while the percentage shares of Europe and North America will have slipped to 37% and 21% respectively. Published data on highperformance pigments is much harder to come by than data on, say, titanium dioxide or carbon black. The spread of pigment products is much wider; the technology for manufacturing and for efficient utilisation of these pigments is arguably more complex; and the
major suppliers normally reveal much less hard data. This latest Smithers Rapra report shines a torch to enlighten all participants in and observers of the high-performance pigments sector. Reg Adams
‘The Future of High-Performance Pigments to 2017: Global Market Forecasts’, 140 pp, 107 charts and tables. Price: £3950/$6300/€4750, which covers one hardcopy plus one electronic copy (in *.PDF format) plus a global intranet licence affording access to everyone in the purchasing entity. Available from: Smithers Rapra, website: http://www.smithersrapra.com/pigments2017 Subscribers to ‘Focus on Pigments’ are entitled to claim a 15% discount on the list price when ordering if they quote the promotional code:
focuson15
PLANTS China, South Korea & US: PolyOne – plastics colorants PolyOne recently opened a new “innovation centre” in the Yeongdeungpo-Gu district of Seoul (South Korea), bringing the total of such facilities to eleven. This includes the newly opened facility on the northeastern outskirts of Cape Town, South Africa. (See ‘Focus on Pigments’, Sep 2012, 4). The Seoul “innovation centre” is equipped with a DosiXpress rapid colour development cell, designed to promote sales of products and services from ColorMatrix, which was acquired by PolyOne towards the end of last year. Elsewhere in Asia, PolyOne already has several sales offices and other operations in India, Singapore, Japan, Taiwan and Thailand, and at seven sites in China, namely: Dongguan, Guangzhou, Hong Kong, Shanghai, Shenzhen, Suzhou and Tianjin. At its Shanghai complex, PolyOne plans to install new plant and equipment for making speciality colour concentrates and formulations. In the US, PolyOne has added fused deposition modelling capacity for rapid prototyping at its main plant at Avon Lake, OH. The company has also expanded the capacity of its Suwanee, GA “innovation centre.” Original Source: PolyOne Corp, 200 Public Square, Suite 365000, Cleveland, OH 44114, USA, website: http://www.polyone.com (10 & 13 Sep 2012), © Polyone Corporation 2012
DECEMBER 2012