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Special aids for National Children’s Dental Health Week
Special aids for National Children's Dental Health Week
BUREAU OF DENTAL H E A LT H EDUCATION
Two new one minute spot announce ments for television are among the special aids that will be available for the 1964 National Children’s Dental Health Week, February 2 to 8. The filmed announcements, “ Smile, Please!” and “Good Exercise,” will be sent on request to dental societies that have assurance that their local television stations will use the films. Requests will be filled in the order received; supply of the spot announcements is limited. Although the announcements should be shown for the first time during the dental health week, they may be shown after wards as often as the station desires. The stations may keep the films in their li braries for future use. Both spot announcements are ani mated, black and white, with sound. Both are directed to teenagers. “ Smile, Please!” stresses the importance of an attractive smile for social and business success. “Good Exercise” suggests some “ exer cises” for healthy teeth— toothbrushing, not eating sweets, going to the dentist.
PRINTED M ATERIALS
Other special aids for dental health week include outdoor advertising posters, car cards, window displays and miniature dental health week posters. All are in full color, and all feature the illustration used for the standard 1964 dental health week poster (22 by 10 inches). Outdoor advertising posters and car cards must be ordered by November 15. Only the number of posters and cards ordered by that date will be printed. Or ders received later cannot be filled. The price of the billboard posters is $6.50. The size of the 24-sheet posters is 234 by 104 inches. The prices of the car cards are: (1 to 24) 20 cents each; (25 to 99) 18 cents each; (100 or more) 16 cents each. The size of the cards is 28 by 11 inches. The 36 by 50 inch window displays can be glued or taped to windows or tacked to backboards. Prices are ( 1 to 9 dis plays) 65 cents each; (10 to 99) 55 cents each; (100 or more) 50 cents each.
This illu stration , in full color, w ill ap p e a r on the d ental health week poster fo r d isp lays, outdoor ad vertisin g posters, c a r card s and m iniature posters.
•K ffp
YO(JR 3 M I
L
taJhLCoAjL f i ¡9U, hliñfitú* .
1964, the window
96/558 • TH E JO U R N A L O F T H E A M E R IC A N DEN TAL A S S O C IA T IO N
Miniature posters frequently are en closed with dentists’ February statements. Dental societies also have arranged for the posters to be included with telephone bills and bank statements. The prices are : (100 to 499 posters) $0.85 per 100; (500 to 999) $0.75 per 100; (1,000 to 4,999) $6.00 per 1,000; (5,000 and over) $5.50 per 1,000. Each year every constituent dental so ciety is asked to name a dental health week chairman, who sends to the Bureau of Dental Health Education a list of local chairmen and their requirements for pro gram planning packets and 22 by 10 inch dental health week posters. Any local dental society that has not received a kit or posters may write to the Bureau to request them. There is no charge for
these materials. The number of posters wanted must be specified. The program planning packets are in tended only for the chairmen of commit tees planning dental health week pro grams for their communities. The kits include program planning suggestions, speeches, 15 second and 30 second radio spot announcements, a series of six ar ticles for newspapers and other items. Further information about the materi als available for National Children’s Den tal Health Week may be obtained from the Bureau of Dental Health Education. Although the Bureau will make every effort to fill requests from dental societies for dental health week materials, it is unlikely that any of the materials will be available after January 1.
Resilient liners
COUNCIL ON DENTAL RESEA RCH
Many dentists believe a resilient liner is desirable especially in complete dentures. Many reliners that are presently available do not remain resilient; however, some of the soft reliners made of silicone rub ber maintain much of their resiliency for as long as five years in clinical trials.1 The liners that retain their resilience fairly well have other faults, however, such as poor resistance to abrasion, peel ing from the denture base and high water absorption. Hence, it can be said at pres ent that all of the soft resilient liners should be considered as temporary ex pedients. They must be observed regularly by the dentist and removed when unsat isfactory. They do have value as treat ment or temporary liners. In some in
stances, when the patient cannot tolerate a rigid denture surface against his tissues, it may be desirable to employ a soft lin ing material with the expectation that it will have to be replaced routinely. INDICATIONS FOR R E SILIE N T LIN E RS
Lammie and Storer2 suggested that the resilient liners may prove useful: ( 1 ) in the complete lower denture where the patient shows a senile atrophy, ( 2 ) in devel oping maximal retention where the residual ridges are bilaterally undercut, (3) in mouths where a hard median palatal raphe is associ ated with a poor retentive potentiality, and (4) in obturators for acquired and congenital clefts of the palate.
BUREAU OF DENTAL H E A LT H EDUCATION
Two new one minute spot announce ments for television are among the special aids that will be available for the 1964 National Children’s Dental Health Week, February 2 to 8. The filmed announcements, “ Smile, Please!” and “Good Exercise,” will be sent on request to dental societies that have assurance that their local television stations will use the films. Requests will be filled in the order received; supply of the spot announcements is limited. Although the announcements should be shown for the first time during the dental health week, they may be shown after wards as often as the station desires. The stations may keep the films in their li braries for future use. Both spot announcements are ani mated, black and white, with sound. Both are directed to teenagers. “ Smile, Please!” stresses the importance of an attractive smile for social and business success. “Good Exercise” suggests some “ exer cises” for healthy teeth— toothbrushing, not eating sweets, going to the dentist.
PRINTED M ATERIALS
Other special aids for dental health week include outdoor advertising posters, car cards, window displays and miniature dental health week posters. All are in full color, and all feature the illustration used for the standard 1964 dental health week poster (22 by 10 inches). Outdoor advertising posters and car cards must be ordered by November 15. Only the number of posters and cards ordered by that date will be printed. Or ders received later cannot be filled. The price of the billboard posters is $6.50. The size of the 24-sheet posters is 234 by 104 inches. The prices of the car cards are: (1 to 24) 20 cents each; (25 to 99) 18 cents each; (100 or more) 16 cents each. The size of the cards is 28 by 11 inches. The 36 by 50 inch window displays can be glued or taped to windows or tacked to backboards. Prices are ( 1 to 9 dis plays) 65 cents each; (10 to 99) 55 cents each; (100 or more) 50 cents each.
This illu stration , in full color, w ill ap p e a r on the d ental health week poster fo r d isp lays, outdoor ad vertisin g posters, c a r card s and m iniature posters.
•K ffp
YO(JR 3 M I
L
taJhLCoAjL f i ¡9U, hliñfitú* .
1964, the window
96/558 • TH E JO U R N A L O F T H E A M E R IC A N DEN TAL A S S O C IA T IO N
Miniature posters frequently are en closed with dentists’ February statements. Dental societies also have arranged for the posters to be included with telephone bills and bank statements. The prices are : (100 to 499 posters) $0.85 per 100; (500 to 999) $0.75 per 100; (1,000 to 4,999) $6.00 per 1,000; (5,000 and over) $5.50 per 1,000. Each year every constituent dental so ciety is asked to name a dental health week chairman, who sends to the Bureau of Dental Health Education a list of local chairmen and their requirements for pro gram planning packets and 22 by 10 inch dental health week posters. Any local dental society that has not received a kit or posters may write to the Bureau to request them. There is no charge for
these materials. The number of posters wanted must be specified. The program planning packets are in tended only for the chairmen of commit tees planning dental health week pro grams for their communities. The kits include program planning suggestions, speeches, 15 second and 30 second radio spot announcements, a series of six ar ticles for newspapers and other items. Further information about the materi als available for National Children’s Den tal Health Week may be obtained from the Bureau of Dental Health Education. Although the Bureau will make every effort to fill requests from dental societies for dental health week materials, it is unlikely that any of the materials will be available after January 1.
Resilient liners
COUNCIL ON DENTAL RESEA RCH
Many dentists believe a resilient liner is desirable especially in complete dentures. Many reliners that are presently available do not remain resilient; however, some of the soft reliners made of silicone rub ber maintain much of their resiliency for as long as five years in clinical trials.1 The liners that retain their resilience fairly well have other faults, however, such as poor resistance to abrasion, peel ing from the denture base and high water absorption. Hence, it can be said at pres ent that all of the soft resilient liners should be considered as temporary ex pedients. They must be observed regularly by the dentist and removed when unsat isfactory. They do have value as treat ment or temporary liners. In some in
stances, when the patient cannot tolerate a rigid denture surface against his tissues, it may be desirable to employ a soft lin ing material with the expectation that it will have to be replaced routinely. INDICATIONS FOR R E SILIE N T LIN E RS
Lammie and Storer2 suggested that the resilient liners may prove useful: ( 1 ) in the complete lower denture where the patient shows a senile atrophy, ( 2 ) in devel oping maximal retention where the residual ridges are bilaterally undercut, (3) in mouths where a hard median palatal raphe is associ ated with a poor retentive potentiality, and (4) in obturators for acquired and congenital clefts of the palate.