Special aids for the 1970 National Children’s Dental Health Week

Special aids for the 1970 National Children’s Dental Health Week

Special aids for television and radio, as well as posters of various sizes, will be available for the 22nd National Children’s Dental Health Week, Feb...

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Special aids for television and radio, as well as posters of various sizes, will be available for the 22nd National Children’s Dental Health Week, February 1 through 7, 1970. Dental health week chairmen should order all materials as early as possible to ensure receiving the supplies they need. Dentists are asked to make sure that their tele­ vision or radio stations will use the programs on dental health before requesting television and radio materials. Supplies of these materials are limited.

Television spot announcements

Special aids for the 1970 National Children’s Dental Health W eek

Dental societies may obtain from the Bureau of Dental Health Education without charge one new 60-second and one new 20-second television spot announcement. The films are live, in color, and are similar in content. Both films are entitled “No Laughing Matter.” Television spots will be mailed early in Janu­ ary to those who have requested them.

Radio transcriptions

Bureau of Dental Health Education

Also available without charge is T-l 11 “Recorded Spot Announcements for Radio,” a 12-inch tran­ scription (33V3 RPM), with five 60-second and five 30-second spot announcements. The record will be mailed early in January to those who have requested it. Neither the television spot announcements nor the record need be returned to the Association. They may be given to the libraries of the television and radio stations that have used them. Other films cleared for television and other re­ corded programs for radio may be rented from the Bureau of Audiovisual Service. The Bureau will send a list of these materials on request.

Slide for television The Bureau of Public Information will distribute a color slide of the 1970 dental health week poster to a mailing list of 350 television stations. If a den­ tal society wishes to give the slide to its television station, it should request the slide from the Bureau before December 15. Slides will be mailed to television stations early in January. 935

Poster fo r th e 22nd National C h ild re n ’s Dental Health Week, February 1-7, 1970. A s im ila r illu s tra ­ tio n appears on m in ia tu re posters, w indow displays, outdoor advertising posters, and car cards. A ll are in fu ll color. No dates appear on the 1970 posters, so th a t, it is hoped, the posters w ill be used over a longer period o f tim e.

Television and radio scripts Dental societies that wish to plan their own live television and radio programs may obtain scripts from the Bureau of Dental Health Education. Titles of the scripts are: “What’s Behind That Smile?” and “The All-American Grin.” Props will be provided with the television scripts. A l­ ternate scripts are intended for radio. The materials are available only in sets. Each set will include two television scripts with alter­ nate scripts intended for radio. Props will be pro­ vided to be used with each of the television scripts. Mailing of the materials will begin in Oc­ tober.

Prices for the 1970 materials are: Outdoor advertising posters, 19Vi X 8% feet: $4.00 each. C ar cards, 28X11 inches: (1 to 24) $0.15 each; (25 to 99) $0.12 each; (100 or more) $0.10 each. Window displays, 29X21 inches: (1 to 9 dis­ plays) $0.20 each; (10 to 99) $0.15 each; (100 or more) $0.10 each. M in ia tu re posters, 3 X 3V i inches: (100 to 499 posters) $0.50 per 100; (500 to 999) $0.40 per 100; (1,000 to 4,999) $3.00 per 1,000; (5,000 to 24,999) $2.50 per 1,000; (25,000 to 49,999) $2.25 per 1,000; (50,000 and over) $2.00 per 1,000.

Program planning kits Posters, car cards, window displays Other special aids for the 1970 dental health week will be outdoor advertising posters, car cards, window displays, and miniature posters. The As­ sociation is continuing its increased subsidy for these materials, so prices are the same as last year’s; shipping charges at the lowest rate are in­ cluded in the price. If shipment by air is requested, a charge will be made for postage. 936 ■ JADA, Vol. 79, October 1969

Program planning kits and standard 2 2 X 9 1 4 inch posters for the 1970 dental health week are being sent without charge to all local chairmen whose names the state chairmen have submitted to the Bureau of Dental Health Education. Other dental societies may obtain kits and posters on request. The exact number of posters wanted should be specified.