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Strategic management: Texts, tools and cases for business policy
Long Range
Review
Planning
Vol. ,23
August
Briefs
1990 winning readable,
The following notes on books received are not detailed reviews. They are mainly brief paragraph descriptions of each book to enlighten the reader on its general intention and approach. The expectation is that more books can be described to readers than has proved possible by publishing only critical reviews. The descriptive information should enable interest in the books to be raised beyond that induced by just listing the titles. However, it is recognized that a critical review can be far more informative about a book than is attempted with Review Briefs and, accordingly, offers to review any books are solicited. Having been described in Review Briefs, a review should critically examine the contents ofa publication as an assessment of whether its stated intentions have been met and whether the way it achieves these intentions is attractive to the reader. It is expected that each review will require 1000-1500 words and will be fully attributed. The reviewer keeps the book but Long Range Planning makes no payment. As an alternative, it may be apparent that either a single ‘milestone’ class publication or several books on a single topic could constitute a wider perspective Essay Review. This would be expected to comprise an article of some 3000-4000 words and would have a written introduction by the Review Editor.
Business Planning:
BRUCE LLOYD, Book Review London NW6 3QA, U.K.
Editor,
48 Aberdare
Gardens,
Managing Across Borders: The Transnational Solution, CHRISTOPHER A. BARTLE~ and SUMANTRA GHOSHAL, Hutchinson (1989), 274 pp., A;25. The authors argue that in an environment of increasing complexity and change, companies cannot manage through structures that are unidimensional and static; instead they need to embrace complexity and dynamism. The results are the product of a j-year world-wide research project that involved interviews with 236 managers in some of the world’s leading internatianal companies. Essential reading for those concerned with managing these international giants, but by no means the last word on the subject. Managing change and complexity in large organizations is even more difficult than the authors believe.
Negotiation: Skills and Strategies, ALAN FOWLER, Institute Personnel Management (1990), 143 pp., L8.95.
of
All managrs negotiate all the time-if not with trade unions, then with customers, suppliers and each other. It is not about
effective
results.
A sound,
An Approach to Strategic Management,
BILL
RICHARDSON and ROY RICHARDSON, Pitman (1989), 236
pp.,
E12.95. An introductory text, designed for those unfamiliar with strategic management techniques, and useful for U.K. undergraduate courses with a business planning/strategy component, or for any manager going into the area for the first time. There are also two companion volumes: Case Studies in Business Planning (123 pp., L9.95) and Lecturers’ Guide to Case Studies in Business Planning (95 pp., ,C;lO.95).
Strategic Management: Concepts and Cases, JOHN H. BARNEIT and WILLIAM D. WILSTED, Routedge, Chapman & Hall Ltd. (1989), 930 pp., E16.95. A weighty volume aimed at the MBA, or similar, market. Extensive introductory chapters covering the key issues, together with 37 cases. (10 from the alcohol beverage industry.) Although U.S. based, relevant to advanced courses in strategic management anywhere in the world.
Strategic Management:
Texts, Tools and Casesfor Business Policy,
ROBERT A. COMERFORD and DENNIS W.
tedge, Readers interested to review any book in Review Briefs should be prepared to offer a copy deadline some 3 months ahead which can be relied on in planning the Journal. As a matter of readership policy, reviewer preference will be given to practising managers,‘or planners. Your interest should be expressed as a specific request to review a book from Review Briefs, preferably giving some intimation of why you think your review would be of interest to readers, addressed to:
or losing but achieving introduction.
Chapman
CALLAGHAN, Rou-
& Hall Ltd. (1989), 866 pp., 618.95.
Another massive volume introducing strategic management issues, together with 31 cases, designed for managcmcnt courses, particularly those with a need to cover the U.S. scene.
Readings in Strategic Management, Edited by DAVID ASCH and CLIFF BOWMAN, Macmillan (1989). 439 pp., A35.00. Contains a wide range of contributions from leading (U.K./ North American) authors in the field designed to rcflcct the broad and diverse nature of this complex subject. Valuable for final year undergraduate and postgraduate courts in business policy and strategic management; as well as managers seeking a deeper understanding of the strategic dcvclopment of their organization.
Numerical Techniques in Finance, SIMON BENNiNGA,John (1989), 244 pp., E17.95.
Wiky
Shows how to create and solve problems in a wide variety of complex models using Lotus l-2-3, as well as providing an introductory explanation of the underlying financial theory.
Risk Capita/for Small Firms: A Guidebook and Directory, Small Business Research Trust/Open University (1989). 360 pp., &lO.OO. Covers general information, examples and specific data for those interested in raising finance, particularly those in the small business sector.
Review
Planning
Vol. ,23
August
Briefs
1990 winning readable,
The following notes on books received are not detailed reviews. They are mainly brief paragraph descriptions of each book to enlighten the reader on its general intention and approach. The expectation is that more books can be described to readers than has proved possible by publishing only critical reviews. The descriptive information should enable interest in the books to be raised beyond that induced by just listing the titles. However, it is recognized that a critical review can be far more informative about a book than is attempted with Review Briefs and, accordingly, offers to review any books are solicited. Having been described in Review Briefs, a review should critically examine the contents ofa publication as an assessment of whether its stated intentions have been met and whether the way it achieves these intentions is attractive to the reader. It is expected that each review will require 1000-1500 words and will be fully attributed. The reviewer keeps the book but Long Range Planning makes no payment. As an alternative, it may be apparent that either a single ‘milestone’ class publication or several books on a single topic could constitute a wider perspective Essay Review. This would be expected to comprise an article of some 3000-4000 words and would have a written introduction by the Review Editor.
Business Planning:
BRUCE LLOYD, Book Review London NW6 3QA, U.K.
Editor,
48 Aberdare
Gardens,
Managing Across Borders: The Transnational Solution, CHRISTOPHER A. BARTLE~ and SUMANTRA GHOSHAL, Hutchinson (1989), 274 pp., A;25. The authors argue that in an environment of increasing complexity and change, companies cannot manage through structures that are unidimensional and static; instead they need to embrace complexity and dynamism. The results are the product of a j-year world-wide research project that involved interviews with 236 managers in some of the world’s leading internatianal companies. Essential reading for those concerned with managing these international giants, but by no means the last word on the subject. Managing change and complexity in large organizations is even more difficult than the authors believe.
Negotiation: Skills and Strategies, ALAN FOWLER, Institute Personnel Management (1990), 143 pp., L8.95.
of
All managrs negotiate all the time-if not with trade unions, then with customers, suppliers and each other. It is not about
effective
results.
A sound,
An Approach to Strategic Management,
BILL
RICHARDSON and ROY RICHARDSON, Pitman (1989), 236
pp.,
E12.95. An introductory text, designed for those unfamiliar with strategic management techniques, and useful for U.K. undergraduate courses with a business planning/strategy component, or for any manager going into the area for the first time. There are also two companion volumes: Case Studies in Business Planning (123 pp., L9.95) and Lecturers’ Guide to Case Studies in Business Planning (95 pp., ,C;lO.95).
Strategic Management: Concepts and Cases, JOHN H. BARNEIT and WILLIAM D. WILSTED, Routedge, Chapman & Hall Ltd. (1989), 930 pp., E16.95. A weighty volume aimed at the MBA, or similar, market. Extensive introductory chapters covering the key issues, together with 37 cases. (10 from the alcohol beverage industry.) Although U.S. based, relevant to advanced courses in strategic management anywhere in the world.
Strategic Management:
Texts, Tools and Casesfor Business Policy,
ROBERT A. COMERFORD and DENNIS W.
tedge, Readers interested to review any book in Review Briefs should be prepared to offer a copy deadline some 3 months ahead which can be relied on in planning the Journal. As a matter of readership policy, reviewer preference will be given to practising managers,‘or planners. Your interest should be expressed as a specific request to review a book from Review Briefs, preferably giving some intimation of why you think your review would be of interest to readers, addressed to:
or losing but achieving introduction.
Chapman
CALLAGHAN, Rou-
& Hall Ltd. (1989), 866 pp., 618.95.
Another massive volume introducing strategic management issues, together with 31 cases, designed for managcmcnt courses, particularly those with a need to cover the U.S. scene.
Readings in Strategic Management, Edited by DAVID ASCH and CLIFF BOWMAN, Macmillan (1989). 439 pp., A35.00. Contains a wide range of contributions from leading (U.K./ North American) authors in the field designed to rcflcct the broad and diverse nature of this complex subject. Valuable for final year undergraduate and postgraduate courts in business policy and strategic management; as well as managers seeking a deeper understanding of the strategic dcvclopment of their organization.
Numerical Techniques in Finance, SIMON BENNiNGA,John (1989), 244 pp., E17.95.
Wiky
Shows how to create and solve problems in a wide variety of complex models using Lotus l-2-3, as well as providing an introductory explanation of the underlying financial theory.
Risk Capita/for Small Firms: A Guidebook and Directory, Small Business Research Trust/Open University (1989). 360 pp., &lO.OO. Covers general information, examples and specific data for those interested in raising finance, particularly those in the small business sector.