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UtiliCorp will market name-brand energy to end users
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ethics commission, is saying Salmon doesn't belong in regulation. The other, NARUC, said last November that he deserves to be its president." The next opportunity for NARUC's regulator-members to act on officer succession would be the July 9-13 meeting of the Great Lakes Conference of Public Utilities Commissioners at The Greenbriar Hotel in White Sulphur Springs. If the conference had second thoughts about continuing to elevate Salmon pending the outcome of the proceeding against him, it could elect another commissioner to take his place.
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ble News Network. UtiliCorp says it wants to become the dominant electricity and natural gas provider in the coun~z, as competition and deregulation reaches into both energy industries. UtiliCorp is already providing natural gas in 45 states to such customers as TWA, AT&T, the Hyatt hotel chain, U.S. Steel USWest, and Wendy's. It hopes to repeat that
UtiliCorp Will Market NameBrand Energy to End Users
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petitive pricing and innovative and systems-oriented problem solving will make EnergyOne the dominant brand and the provider of choice, as more and more customers get the opportunity to choose."
Lilco Customers Poised to Opt for Customer Choice queezed by high electric rates from Long Island Lighting Co., five eastern Long Island political subdivisions are looking seriously at forming a municipal utili~, according to Washington lawyer Donald Allen. The five communities together represent a peak load of about 180-200 MW, a significant chunk of Lilco's load. Collectively, the towns and their residents bought some 950 MWh from Lilco in 1993, or about five percent of Lilco's sales. Allen told The Electricity Journal that he performed the legal end of a feasibility study for the five communities---Southhampton, East Hampton, Riverhead, Shelter Island and Southold--while the R.W. Beck firm did the engineering feasibility. Allen is the architect of the "muni lite" concept in Falls Church, Va. (Elec. Daily, March 17), which is intended to permit that city to supply its homes and businesses with low-cost electricity without the community's acquiring and operating a distribution system. Allen said the Long Island proposal includes both the conventional approach of buying out Lilco's distribution assets and
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Restructuring Watch
ill consumers buy energy the way they buy toothpaste and ketchup---by brand? UtiliCorp United believes they will. UtiliCorp has launched EnergyOne, its nationally branded line of products and services for electric and gas customers. The Kansas City-based, decentralized utility says the move is "the beginning of true nationwide competition for the $255 billion spent each year on natural gas and electric power in the United States." As part of its rollout, UtiliCorp has launched a multi-million-dollar national advertising and promotion campaign for EnergyOne, including an ad in The Wall Street Journal and television spots on Ca-
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kind of marketing success in electricity, where, without trumpeting the fact, it is seeking to penetrate the presently monopolistic market of service to ultimate customers.. "The industry is changing," says UtiliCorp Chairman and President Richard Green, "and a defensive posture is a losing strategy We are willing to compete with anyone for market share anywhere in the country. We believe dedication to quality service, com-
The ElectricityJournal
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ethics commission, is saying Salmon doesn't belong in regulation. The other, NARUC, said last November that he deserves to be its president." The next opportunity for NARUC's regulator-members to act on officer succession would be the July 9-13 meeting of the Great Lakes Conference of Public Utilities Commissioners at The Greenbriar Hotel in White Sulphur Springs. If the conference had second thoughts about continuing to elevate Salmon pending the outcome of the proceeding against him, it could elect another commissioner to take his place.
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S
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ble News Network. UtiliCorp says it wants to become the dominant electricity and natural gas provider in the coun~z, as competition and deregulation reaches into both energy industries. UtiliCorp is already providing natural gas in 45 states to such customers as TWA, AT&T, the Hyatt hotel chain, U.S. Steel USWest, and Wendy's. It hopes to repeat that
UtiliCorp Will Market NameBrand Energy to End Users
W
8
C
U
S
petitive pricing and innovative and systems-oriented problem solving will make EnergyOne the dominant brand and the provider of choice, as more and more customers get the opportunity to choose."
Lilco Customers Poised to Opt for Customer Choice queezed by high electric rates from Long Island Lighting Co., five eastern Long Island political subdivisions are looking seriously at forming a municipal utili~, according to Washington lawyer Donald Allen. The five communities together represent a peak load of about 180-200 MW, a significant chunk of Lilco's load. Collectively, the towns and their residents bought some 950 MWh from Lilco in 1993, or about five percent of Lilco's sales. Allen told The Electricity Journal that he performed the legal end of a feasibility study for the five communities---Southhampton, East Hampton, Riverhead, Shelter Island and Southold--while the R.W. Beck firm did the engineering feasibility. Allen is the architect of the "muni lite" concept in Falls Church, Va. (Elec. Daily, March 17), which is intended to permit that city to supply its homes and businesses with low-cost electricity without the community's acquiring and operating a distribution system. Allen said the Long Island proposal includes both the conventional approach of buying out Lilco's distribution assets and
S
Restructuring Watch
ill consumers buy energy the way they buy toothpaste and ketchup---by brand? UtiliCorp United believes they will. UtiliCorp has launched EnergyOne, its nationally branded line of products and services for electric and gas customers. The Kansas City-based, decentralized utility says the move is "the beginning of true nationwide competition for the $255 billion spent each year on natural gas and electric power in the United States." As part of its rollout, UtiliCorp has launched a multi-million-dollar national advertising and promotion campaign for EnergyOne, including an ad in The Wall Street Journal and television spots on Ca-
O
kind of marketing success in electricity, where, without trumpeting the fact, it is seeking to penetrate the presently monopolistic market of service to ultimate customers.. "The industry is changing," says UtiliCorp Chairman and President Richard Green, "and a defensive posture is a losing strategy We are willing to compete with anyone for market share anywhere in the country. We believe dedication to quality service, com-
The ElectricityJournal