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OPHTHALMOLOGY
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INSTRUMENT AND BOOK SUPPLEMENT 1985
Size: 14" x 15" x 6" Weight: 8 Ibs. Power Requirements: 100/110/120/220 volt 50/60 Hz AC operation (no battery) Options: Printer, corneal thickness chart, cart, 6 cm water path probe Warranty Conditions: One-year unit & probe
Videocassettes Master Tape Ventures, Inc.
Patient Education Videotapes Cataracts & Cataract Surgery-$225 (12 Minutes) This program explains the concept and effects of cataracts and reviews modern surgical procedures for treatment. It is IOL biased and can be ordered in either ECCE or ECCE w/phaco version. Both in patient and out-patient procedures are covered. However, at no additional charge, we will edit the program into our patient only versions. Nd:Yag Laser Capsulotomy-$225 (5 Minutes) This program explains the secondary clouding of the capsular bag and why it was left in place. The patient is reassured via patient testimonials and advantages of the procedure are contrasted with traditional invasive surgery. Secondary Lens Implantation-$225 (8 Minutes) This program shows the aphakic patient a new alternative to an old problem-good vision after cataract removal. It explains the surgical procedure for implantation of both anterior and posterior chamber lenses through the use of graphic animation. Postoperative care as well as the risks and rewards are discussed in a positive, reassuring but factual manner. Macular Degeneration-$225 (9 Minutes) Central vision loss from Macular Degeneration can cause patients to fear that they are gOing blind. This program explains to patients what Macular Degeneration is, tells them they will not go blind (with the most common form of MD), and assures them that they can still lead active lives with their disease through the use of low-vision aids. Laser treatments are discussed but emphasis is placed on regular check-ups and use of the Amsler Grid. Diagnostic and treatment procedures such as laser photocoagulation, fluorescein angiography, retinometers, and indirect ophthalmoscopes are covered. Diabetic Retinopathy-$225 (12 Minutes) Background diabetic retinopathy is discovered by an ophthalmologist in a patient that had not experienced any symptoms of vision loss. Diagnostic and treatment procedures such as laser photocoagulation, fluorescein angiography, and indirect ophthalmoscopes are covered. Emphasis is placed on preventing the progression of the disease by following their physician's instructions concerning use of insulin, proper diet, exercise, and personal habits. Proliferative retinopathy is covered and pan-retinal
photocoagulation is illustrated. Vitreous surgery is also outlined. Chronic Glaucoma-$225 (10 Minutes) This program explains the concept of ocular hypertension and emphasizes the importance of patient cooperation to protect their vision from this threat. Computer animation is used to explain how chronic glaucoma develops over time. Special consideration is given to glaucoma's lack of noticeable symptoms and its ability to cause vision loss before the patient is aware of the damage. The crucial importance to chronic glaucoma patients of regular visits to their ophthalmologist is stressed. Viewers are shown an array of most-often diagnostic tests with an explanation of their purpose. Both microsurgical and laser trabeculoplasty are mentioned. Finally, patients are assured that in most cases glaucoma can be successfully treated with medication. Argon Laser Trabeculoplasty-$225 (6 Minutes) To help the patients understand their condition, glaucoma and the standard treatments for control are reviewed using state-of-the-art graphics and animation. It is explained that since the side-effects of their medication are too severe or because their pressure can no longer be properly controlled, having the Argon Laser treatment may reduce the need for conventional filtration surgery. Radial Keratotomy Informed Consent-$350 (20 Minutes) and Patient Interviews-$200 (30 Minutes) Approved by the Kerato-Refractive Society, this program covers more than is legally required for informed consent for Radial Keratotomy. This specially designed program includes a written test keyed to the video presentation. This test is part of a unique informed consent form that becomes a part of the patient's permanent record thereby documenting informed consent and assures you of their understanding of the risks and medical limitations of RK surgery. This unique video program was produced and directed by an RK patient in cooperation with his physician who has performed over 10,000 RK operations. Surgical techniques, risks, side-effects and possible complications are described in an effort to allow patients to base their decision for surgery on facts, not hopes or misconceptions. This program comes with a pad of 100 consent forms and an additional videotape containing candid conversations with five RK post-operative patients. These enlightening conversations allow prospective RK candidates, in effect, to visit with others (in your office) who have already had the surgery. Myopic Keratomileusis Informed Consent-$350 (10 Minutes) and Patient Interviews-$200 (30 Minutes) Similar in design to our Radial Keratotomy Informed Consent program, this presentation describes the technique of Keratomileusis along with its risks, possible complications and side-effects. RK and MKM are compared to give the patient some understanding of the basis for their physician's choice of
DESCRIPTION OF PRODUCTS
recommended procedures. This program also comes with a keyed test and consent forms for inclusion in the patient's permanent records and an additional videotape containing candid conversations with four MKM post-operative patients. Blepharo Pigmentation Informed Consent-$350 (10 Minutes) and Patient Interviews-$200 (14 Minutes) This balanced presentation of facts, risks and rewards of BPP surgery is presented to the patient without hard sell tactics. We make no mention of manufacturer's trademarks or logos. The program explains the procedure using graphics and special effects, and contains candid patient interviews. The patient is then tested on a pad of consent forms to insure you they understood the information presented. A second tape of candid patient interviews is available to be played in your reception room or shown to patients who want to visit with others who have had the procedure. See for yourself via our 1O-day free preview offer. Physicians: View our programs in your office or at home with our 10-day free preview offer. If you (not your staff) will call us collect, we will send any or all of the programs to your office for evaluation. Preview tapes do contain the entire program, however they are marked "Preview Only; Not for Patient Viewing". The program you select for purchase will then be ordered and duplicated from our 1" master reels.
MCC Medical Communication Corporation
Videotape-Patient Education "Animated Cataract Extraction" is a new animated video program designed to prepare the patient for cataract surgery. Developed through input from leading ophthalmologists and medical illustrators, the program provides an understanding of how the eye functions, describes what a cataract is and how it affects and distorts vision. In a simple, non-threatening manner, the patient gets a step-by-step view of the entire surgical process, including procedures and types of lens implantation. Post-surgical recovery and treatment is also reviewed. "Animated Cataract Extraction" is available in three separate fifteen minute versions: Intracapsular, Extracapsular or Phacoemulsification. It is available for preview or purchase.
Medcom, Inc.
Medcom, Inc. is the producer of 26 audiovisual programs on ophthalmology designed for patient information and education. Its comprehensive Tele. Patient® Ophthalmology Library covers a selection of subjects ranging from contact lens care to intraocular implants. Two recently released programs are "Radial Keratotomy" and "Gas Permeable Contact Lenses." "Radial Keratotomy" explains the procedure of radial keratotomy and how it corrects myopia. The program follows a patient through preoperative evaluation and testing, and then through surgery and postoperative recovery. Topics of high patient interest, such as expected outcome and
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possible complications, are also discussed. "Gas Permeable Contact Lenses" explains the advantages of gas permeable lenses in comparison with conventional hard and soft lenses. Proper procedures for insertion as well as care and handling of the lenses are discussed. Principles of hygiene, wearing schedules, and general dos and don'ts of contact lens wear are included. Call or write for a complete catalog or to preview programs. The free two-week preview includes a LaBelle projector. Programs are available in video (3M" U-Matic, W' VHS, or W' Beta) and in LaBelle cartridge. Medcom, Inc. also produces quality audiovisual materials for nurses, continuing physician education, allied health professionals, and health awareness for the lay population.
Videomed K.Y. Terry & Associates
Videocassettes for Patient Education-Ophthalmology Series Program length: 8-10 minutes each (except Radial Keratotomy: 15 minutes) Production Date: all programs are updated periodically to reflect current ophthalmic practice. Formats: available in W/VHS, Beta I, Beta II/III, 3M" U-Matic. NTSC signals can be converted to PAL and other standards. Program Language: English (except Cataracts and Cataract Surgery: Spanish) Program Color: all titles are in color Customization: a) doctor's name(s) and or clinic name can appear at the beginning of program along with a one line message e.g. This is an Educational Program Provided For You By: ----. Choice of color background. b) a slide of clinic building or a flat copy of logo can be edited into beginning of program as background for doctor/clinic's name. c) a brief 3M" U-Matic videotape of doctor's presentation, audio and video can be edited into beginning of program. d) portions of program objectionable to doctor may be deleted. Preview: two week free preview from date of preview tapes' arrival. Preview tapes available in all formats. To preview: write or call (612) 925-0956 Policy subject to change without notice. Purchase Price: U.S. $225 ea. (additional $25: U-Matic); slightly higher for Radial Keratotomy. Discounts available for quantity purchases. Trade-in Policy: VideoMed programs can be traded in for updated versions up to 50% discount. Equipment: equipment order service- can order TV receivers, video monitors and videocassette recorders through national wholesalers/dealers at competitive prices. Programs Available: Cataracts and Cataract Surgery: 3 versions available: ECCE; PHACO; and more general program emphasizing ECCE but including PHACO and INTRACAP. All versions covers IOL implants; INFORMED CONSENT.
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OPHTHALMOLOGY
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INSTRUMENT AND BOOK SUPPLEMENT 1985
Vag Laser Capsulotomy: explains how the posterior capsule can become opacified after successful surgery and graphically shows how the YAG laser works to restore vision. Radial Keratotomy: covers benefits and risks of R.K. surgery; what to expect before, during and after surgery; printed patient questionnaire and informed consent. Macular Degeneration: simulates, symptoms, describes Amsler Grid, fluorescein angiography, laser photocoagulation and low vision aids. Diabetic Retinopathy: explains nonproliferative and proliferative diabetic retinopathy; fluorescein angiography, laser photocoagulation and vitrectomy. Fluorescein Angiography: demonstrates step by step the entire diagnostic procedure. Flashes and Floaters: covers symptoms of migraine flashes and vitreoretinal traction; explains degenerative changes in the vitreous during aging. Open Angle Glaucoma: graphically shows what glaucoma is, covers tonometry, ophthalmoscopy, perimetry and gonioscopy, use of eye drops and medication. Narrow Angle Glaucoma: explains closed angle glaucoma; symptoms; covers peripheral iridectomy and laser iridotomy. Argon Laser Trabeculoplasty: graphically describes glaucoma and what to expect before, during and after laser treatment. Introduction to Contact Lenses: covers tear film, blinking, corneal oxygenation; compares hard, gas permeable, soft and extended wear lenses. Blepharitis: discusses chronic blepharitis, styes, and chalazia; eyelid hygiene demonstrated. Dry Eye Syndrome: explains symptoms of burning and itching, discusses environmental irritants, methods useful in control of dry eye symptoms.
Vision Aids American Optical Corporation
Aolite® Prismatic Half-Eye Spectacle Magnifiers + 6.00 D 8 Base in Prism, +8.00 D 10 Base in Prism, +10.00 D 12 Base in Prism Available in 40/24 half-eye demi-amber zyl with straight temples Also available in a Trial Set Prices on request Aolite® Aspheric Spectacle Magnifier
Sphere Power
Magnification
+ 10.00 D +12.000 + 14.00 D + 16.00 D +20.00 D
2.4x 2.8x 3.2x 3.6x 4.3x
Available in 44/22 P-3 zyl demi-amber frame, as aD or au. Other eye will be supplied plano. Prices on request.
Aolite® Aspheric Microscopic Spectacle
Magnification 2x 4x 6x 8x 10x 12x
Spot Diameter 40 40 40 33 29 25
mm mm mm mm mm mm
Available in 44/22 P-3 zyl demi-amber frame, as aD or au. Other eye will be supplied plano. Also available in a trial set. Prices on request. (10.00D) 3.5x 50 mm Lens Pocket Fold Magnifier (6.000) 2.5x 80 mm Lens Hand Held Magnifier (12.00D) 4x 70 x 55 Aspheric Rectangular Hand Held Magnifier (20.00D) 6x 50 mm Aspheric lens, round Hand Held Magnifier (12.00D) 4x 70 x 50 Rectangular Stand Magnifier (32.00D) 8x 25 mm Aplanatic Stand Magnifier (20.00D) 6x 50 mm Aspheric lens, Illuminated Stand Magnifier (6.00D) 1.5x Paperweight Magnifier, clear plastic 3 x 9 Monocular Telescope wiring and eye cup: Magnification 3x Range of focus 200 mm to infinity Field of view for near-Max. 4x 30 mm at an object distance of 220 mm Field of view for distance (Mag. 3x) 13.6 meters diameter at an object distance of 100 meters Height 40 mm Weight 23 grms. Objective lefts 9 Exit pupil 3 Root prism-coated-scratch resistant Telescopic Spectacle Clip, which can be flipped up when not in use. Polysnap frames and lenses 48 eye size, spatula temple, smoke, may be used with the 3 x 9 telescope American Optical Duraguard goggles, grey or yellow, for contrast enhancement or reduce glare Prices on request Low Vision Trial Sets: Aolite® Prismatic Half-Eye Spectacle Magnifier Case with 3 complete spectacles +6.00 8 Base in Prism, +8.00 10 Base in Prism, + 10.00 12 Base in Prism Aolite® Basic Microscopic Trial Set Case with 6 trial lenses mounted in metal rings, 2x, 4X, 6X, 8x, 10x, 12x. Vision Aids Diagnostic Kit Kit includes one each of the following: Polys nap frame and lenses 48 eye, one Duraguard goggle grey, one Duraguard goggle yellow, Pocket folding magnifier 50 mm 3.5X, three handheld magnifiers, 80 mm 2.5x, 70 x 55 mm Rectangular 4X, 50 mm 6X, two stand magnifiers, 70 x 50 mm 4X, Aplanatic 25 mm 8X, one Illuminated magnifier 50 mm 6x, one 3 x 9 Monocular telescope with ring,