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PR Notes
Pl?cNotes •••
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The adage "two heads are better than one" was dramatically emphasized in September in a campaign to alert Pennsylvania young people to the potential dangers of smoking. Conducted by the Pharmaceutical Council on Cigarette Smoking in Eastern Pennsylvania, composed of pharmaceutical associations from Philadelphia, Montgomery, Bucks and Delaware countries, the campaign gave pertinent information concerning smoking and incidence of lung cancer to teenagers who might be contemplating taking up the habit. Arnold L. Snyder, chairman of the Council, also stated that the program was not to discourage anybody from smoking or to enter the debate of smoking v. lung cancer. The campaign itself began concurrently with the opening of schools in the Philadelphia area but plans for the actual promotion were initiated in July 1963 when the Philadelphia Association of Retail Druggists approved a resolution setting up the Pharmaceutical Council on Cigarette Smoking. At that time, Chairman Snyder and Joseph B. Sprowls, dean of Temple University School of Pharmacy and ad visor to the council, set the program in motion. A complete PR package was put together by the Council in co-operation with the American Cancer Society, which supplied the various posters, pamphlets and information aids to the more than 1,500 pharmacists participating in the Eastern Pennsylvania campaign. The kits contained a booklet entitled Cigarette Smoking and Cancer and a
·MORE CIGARETTES MORE LUNG CANCER 264.2 250
229.2
smoking information • campaign
200
150
107.8 95.2
100
50
12.8 0 YEARLY DEATHS PER 100.000 MEN
F!!!1 NEVER SMOKED
1/2 PACK DAILY
1/2101 PACK DAILY
1102 PACKS DAILY
2+ PACKS DAILY
What ale your chances of gettmg lung cancer? It depends on how much and how long you've smoked Half a pack of clgalettes a day ? YOUl lIsk goes up eIght tImes Two packs 01' more? 20 tImes gl eater The mal e cIgarettes you smoke, the gleatel the lIsk
Large poster for use in window display was distributed to all pharmacies participating in the Quad-County educational campaign.
Dr. EugeneA. Gillis (left), former Philadelphia commissioner of health, presents city tribute to council Chairman Arnold L. Snyder (right) as Dean Joseph B. Sprowls looks on.
pocket-sized folder, Shall I Smoke. This small folder was supplied in quantity for distribution to youths who visited the various pharmacies. A poster in the pharmacy window
tions near junior and senior high schools, included charts showing the dangers of potential lung cancer involved in cigarette smoking. The program was in operation during the week of September 9. News stories were sent to local papers by the Philadelphia chapter of the American Cancer Society and the Philadelphia Association of Retail Druggists. In the middle of the week-long promotion, the council was honored by the city of Philadelphia with a tribute signed by the mayor and presented by the city's health commlSSlOner. At the close of the campaign, a commendation was received by the council from the governor of Pennsylvania. While this educational campaign was not of long duration, it proved successful in several respects. It accomplished two purposes-alerting youths to the dangers of smoking as related to lung cancer and demonstrating to the public the interest of pharmacy in safeguarding the general public's health by making health information available to patrons. Many opportunities occur throughout the year for local pharmaceutical associations to join together in projects such as this for the betterment of community health and to increase public awareness of our profession in the matter of health education. These projects are good public relations.
Shall I Smoke Free literature inside
was designed to draw attention to the pamphlets available in the pharmacy. Window displays, placed in key loca-
Brochures were placed in pharmacies convenient to areas patronized by teen-agers.
Vol. NS3, No. 11, November 1963
589
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
The adage "two heads are better than one" was dramatically emphasized in September in a campaign to alert Pennsylvania young people to the potential dangers of smoking. Conducted by the Pharmaceutical Council on Cigarette Smoking in Eastern Pennsylvania, composed of pharmaceutical associations from Philadelphia, Montgomery, Bucks and Delaware countries, the campaign gave pertinent information concerning smoking and incidence of lung cancer to teenagers who might be contemplating taking up the habit. Arnold L. Snyder, chairman of the Council, also stated that the program was not to discourage anybody from smoking or to enter the debate of smoking v. lung cancer. The campaign itself began concurrently with the opening of schools in the Philadelphia area but plans for the actual promotion were initiated in July 1963 when the Philadelphia Association of Retail Druggists approved a resolution setting up the Pharmaceutical Council on Cigarette Smoking. At that time, Chairman Snyder and Joseph B. Sprowls, dean of Temple University School of Pharmacy and ad visor to the council, set the program in motion. A complete PR package was put together by the Council in co-operation with the American Cancer Society, which supplied the various posters, pamphlets and information aids to the more than 1,500 pharmacists participating in the Eastern Pennsylvania campaign. The kits contained a booklet entitled Cigarette Smoking and Cancer and a
·MORE CIGARETTES MORE LUNG CANCER 264.2 250
229.2
smoking information • campaign
200
150
107.8 95.2
100
50
12.8 0 YEARLY DEATHS PER 100.000 MEN
F!!!1 NEVER SMOKED
1/2 PACK DAILY
1/2101 PACK DAILY
1102 PACKS DAILY
2+ PACKS DAILY
What ale your chances of gettmg lung cancer? It depends on how much and how long you've smoked Half a pack of clgalettes a day ? YOUl lIsk goes up eIght tImes Two packs 01' more? 20 tImes gl eater The mal e cIgarettes you smoke, the gleatel the lIsk
Large poster for use in window display was distributed to all pharmacies participating in the Quad-County educational campaign.
Dr. EugeneA. Gillis (left), former Philadelphia commissioner of health, presents city tribute to council Chairman Arnold L. Snyder (right) as Dean Joseph B. Sprowls looks on.
pocket-sized folder, Shall I Smoke. This small folder was supplied in quantity for distribution to youths who visited the various pharmacies. A poster in the pharmacy window
tions near junior and senior high schools, included charts showing the dangers of potential lung cancer involved in cigarette smoking. The program was in operation during the week of September 9. News stories were sent to local papers by the Philadelphia chapter of the American Cancer Society and the Philadelphia Association of Retail Druggists. In the middle of the week-long promotion, the council was honored by the city of Philadelphia with a tribute signed by the mayor and presented by the city's health commlSSlOner. At the close of the campaign, a commendation was received by the council from the governor of Pennsylvania. While this educational campaign was not of long duration, it proved successful in several respects. It accomplished two purposes-alerting youths to the dangers of smoking as related to lung cancer and demonstrating to the public the interest of pharmacy in safeguarding the general public's health by making health information available to patrons. Many opportunities occur throughout the year for local pharmaceutical associations to join together in projects such as this for the betterment of community health and to increase public awareness of our profession in the matter of health education. These projects are good public relations.
Shall I Smoke Free literature inside
was designed to draw attention to the pamphlets available in the pharmacy. Window displays, placed in key loca-
Brochures were placed in pharmacies convenient to areas patronized by teen-agers.
Vol. NS3, No. 11, November 1963
589