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PR Notes
P~Notes ••••••••••••••••••••••
public service advertising One of the most effective ways to present an accurate and well-balanced picture of pharmacy and the pharma~ist is through public service advertising -institutional advertising sponsored by firms, publications, associations or other organizations outside the pharmaceutical field. Financial institutions
frequently run advertisements in the local paper or in community magazines or in magazines covering their own fields which provide glimpses of the professions within a community. Chambers of commerce, extolling the advantages of their communities, describe and present pictures of the The Post program for pharmacy is designed to present the pharmacist's professional image to the public. In the 1962 program 12 separate messages were included, each in a white and gold plastic frame (left). Plans are now being made for the 1963 program to dramatize the service of the pharmacist.
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people who form these communities. Newspapers and magazines prepare and sponsor advertisements which are run in a spirit of co-operation with a profession. Such public service advertising and co-operation carries more of an impact upon the public than does direct advertising by pharmaceutical organizations It has an air of objectivity that is necessarily lacking in presentations by pharmaceutical or closely allied professions. By working with those who do such public service advertising, pharmacists can provide the public with the story that must be told.
In the Grand Rapids Press (Michigan) in August appeared this advertisement (left) on the pharmacist as a "guardian of your health." Sponsored by the Old Kent Bank and Trust Company, the ad read in part"Your pharmacist, right hand man to your doctor, is in step with the forward strides of modern medicine . . . he is the keeper of the keys to recovery and health, compounding and dispensing medicine at your doctor's command ... he is in the forefront of the battle against killing and crippling diseases .. .A few pen strokes on a prescription form by you r doctor and this dedicated man goes to work for you ...• The medicine you receive ... is medical progress in a package, prepared for you by a pharmacist whose life work is saving and extending the life of man."
This advertisement (left) appeared in The Saturday Evening Post in many sections of the country during the month of July. Combining the total circulation of the two issues, the ad reached more than 3,500,000 readers in the United States. The advertisement, greatly reduced, is reproduced here with the compliments of The Saturday Evening post.
In preparation now is a series of advertisements on the pharmaceutical complex by Life magazine. The first advertisement deals with the community pharmacist and a copy of this ad is being mailed to state and local associations by APhA. Additional copies are available upon request.
public service advertising One of the most effective ways to present an accurate and well-balanced picture of pharmacy and the pharma~ist is through public service advertising -institutional advertising sponsored by firms, publications, associations or other organizations outside the pharmaceutical field. Financial institutions
frequently run advertisements in the local paper or in community magazines or in magazines covering their own fields which provide glimpses of the professions within a community. Chambers of commerce, extolling the advantages of their communities, describe and present pictures of the The Post program for pharmacy is designed to present the pharmacist's professional image to the public. In the 1962 program 12 separate messages were included, each in a white and gold plastic frame (left). Plans are now being made for the 1963 program to dramatize the service of the pharmacist.
ill
....
0
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0000.
people who form these communities. Newspapers and magazines prepare and sponsor advertisements which are run in a spirit of co-operation with a profession. Such public service advertising and co-operation carries more of an impact upon the public than does direct advertising by pharmaceutical organizations It has an air of objectivity that is necessarily lacking in presentations by pharmaceutical or closely allied professions. By working with those who do such public service advertising, pharmacists can provide the public with the story that must be told.
In the Grand Rapids Press (Michigan) in August appeared this advertisement (left) on the pharmacist as a "guardian of your health." Sponsored by the Old Kent Bank and Trust Company, the ad read in part"Your pharmacist, right hand man to your doctor, is in step with the forward strides of modern medicine . . . he is the keeper of the keys to recovery and health, compounding and dispensing medicine at your doctor's command ... he is in the forefront of the battle against killing and crippling diseases .. .A few pen strokes on a prescription form by you r doctor and this dedicated man goes to work for you ...• The medicine you receive ... is medical progress in a package, prepared for you by a pharmacist whose life work is saving and extending the life of man."
This advertisement (left) appeared in The Saturday Evening Post in many sections of the country during the month of July. Combining the total circulation of the two issues, the ad reached more than 3,500,000 readers in the United States. The advertisement, greatly reduced, is reproduced here with the compliments of The Saturday Evening post.
In preparation now is a series of advertisements on the pharmaceutical complex by Life magazine. The first advertisement deals with the community pharmacist and a copy of this ad is being mailed to state and local associations by APhA. Additional copies are available upon request.