- Email: [email protected]
PR NOTES National Poison Prevention Week — PR Natural
o
1,.-,1
national poison prevention week - PR natural "Children Act Fast ... So Can Poisons" themes National Poison Prevention Week, March 15- 21, 1964. It is a theme that gives the PR-minded pharmacist a perfect news "hook" on which to "hang" his institutional advertising. It is an axiom in the newspaper field that children and animals make news and when there is a threat of danger to children, the attention possibility is even greater. By using the many PR aids available during this national observance, you can further the professional image of parmacy as a source of reliable information on poison control. National Poison Prevention Week is the only week-long observance proclaimed by the President of the United States and authorized by Congress. The issuance of the Presidential Procla-
• • • • • • • • • • • • • • • • Special: Pharmacists Only Poison Prevention First Aid Home Safety Guide (A 16-page, two-color booklet designed as a guide for home safety, includes the message " . . . presented by your pharmacist as a public service")
This "Guide" is available in packets of 250. Each packet of 250 brochures is available at $12_50, and includes an instruction sheet, window sign and colored easel. Requests should be sent to Jennings Murphy, c/o Pharmacist's Council for Community Affairs, 4339 North Sheffield Avenue, Milwaukee, Wisconsin.
mation gives the observance an added impetus in the nation's press and an aura of governmental backing. Press, radio and TV will give it a heavy play and you can take advantage of this. In the January APHA Public Relations Service are numerous radio spots, TV copy, editorials and news stories on poison prevention which can be tiedin closely with the pUblicity given the President's message. Other materials are available (see list on page 21) from member organizations of the National Planning Council on Poison Prevention. The National Planning Council is composed of private associations and government agencies which have a particular interest in poison prevention and the welfare of the general pUblic. APHA, a member since the council was organized, extensively helps developand place-promotional materials for National Poison Prevention Week. Following the pattern of previous years, APHA has developed a window streamer and ad mat for use by any pharmacist. Subscribers to the APHA PR Service will receive one copy of the streamer free in the January supplement. Quantity prices are shown in the list of available materials. Directions for ordering the ad mats are also given in the list. Community pharmacists are in a unique position to aid in promoting
CHILDREN ACT FAST ••• SO CAN POISONS I
PROTECT YOUR CHILDREN THIS YIAI HAU A MIlliON (HI LORIN WIll SWALLOW POTE"flAiLy POISONOUS SUISTlHCIS-SDD WIll DIE II 'IhilunneceMI.l'Yllau&htercanbeatoppedifparenw"poiIon-proof't.heir bome.
HowllWl)' timet un y~ A:/ "Y• ••• my home it pcMcmos-oof."
DO
!'r:dr,:je:r:?~~ucbandmediciMloutO(the'i'ht &'tnifyoul«wetM.room/Qr4niMlantbc.u",lMaJntGinu~
inata/tpla«.
DO ~~~5.~~!f~=~f~~:j~~~~ DO
~t.8~oustoremfldic:ineeeeparat.elyfromotherholUeholdprod.
DO
Azeyouauretbat allyourhouaeholdprodudiandmediciDell&re properlyllbe.W
do
goJ':i'!t~;~!~~icine
DO DO
~:ur.rly?le.noutyourmedicinecheet.nd.toratecabinet.l
by it. proper name?
~:ta~~n~l\~~o~;headr~n~nd°~C:~':!
PROno YOUR FAMILY IVIRY Will FROM THI OANGW OF A(OOOOAL POISONING. PDISDNPIDOfYDl.WIIOMETDDAY
poison prevention and in providing a major public service. The background and experience of the pharmacist makes him an a uthority on poisons. Plan your promotion now. Make use of the poison prevention materials available in the APHA PR Service and those offered by the members of the National Planning Council. Support your community public health efforts and further the interests of your profession.
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
APhA asks government to do basic research overnment research efforts generally
G should be confined to basic research, Edward G. Feldmann director of APHA scientific division, told members of the select committee on government research of the U.S. House of Representatives December 12. Responsibility for applied research should rest with industrial laboratories and secondarily with university laboratories, he testified. The editor of the Journal of Pharmaceutical Sciences and Grover C. Bowles of Memphis, Tennessee, APHA Council chairman, appeared in response to the committee's invitation to present the profession of pharmacy's views on government's role in research. Bowles introduced Feldmann and described the background, purposes and objectives of APHA. He noted that well over 1,000 APHA members-most with graduate degrees-are pharmaceutical scientists engaged in re-
search programs and that the APHA scientific section provides the necessary organization and forum for these research scientists. Feldmann statedResearch programs primarily aimed at developing new drugs have been and will continue to be most efficiently and effectively achieved through the natura I forces of competition in free enterprise within the pharmaceutical industry. However, basic research is necessary to provide the foundation for subsequent applied research leading to tomorrow's new drugs.
During a 45-minute question period following the prepared presentation, Feldmann pointed out that if the majority of our resources-in government, universities, and industry-are all devoted to applied research, the pool of basic data will "dry up" and may thereby impair the future progress of drug development and pharmaceutical science. He explained he was presenting general
guidelines which should not be taken as inflexible standards, adding that the cancer chemotherapy screening program might represent a valid exception to the general rule that government ought to confine itself to basic research. However, he warned against any tendency to increase government participation in applied research programs of this nature. His testimony also emphasized the $1,673,000 that the American Foundation for Pharmaceutical Education has provided for 562 graduate fellowships and the $257,000,000 increase in the pharmaceutical industry's research budgets. Explaining that research findings are of little if any value unless communicated to other scientists, he suggested the government consider ways to assist pUblications such as the Journal of Pharmaceutical Sciences in meeting the mounting costs of disseminating government-sponsored research data . • Vol. NS4, No.1, January 1964
23
1,.-,1
national poison prevention week - PR natural "Children Act Fast ... So Can Poisons" themes National Poison Prevention Week, March 15- 21, 1964. It is a theme that gives the PR-minded pharmacist a perfect news "hook" on which to "hang" his institutional advertising. It is an axiom in the newspaper field that children and animals make news and when there is a threat of danger to children, the attention possibility is even greater. By using the many PR aids available during this national observance, you can further the professional image of parmacy as a source of reliable information on poison control. National Poison Prevention Week is the only week-long observance proclaimed by the President of the United States and authorized by Congress. The issuance of the Presidential Procla-
• • • • • • • • • • • • • • • • Special: Pharmacists Only Poison Prevention First Aid Home Safety Guide (A 16-page, two-color booklet designed as a guide for home safety, includes the message " . . . presented by your pharmacist as a public service")
This "Guide" is available in packets of 250. Each packet of 250 brochures is available at $12_50, and includes an instruction sheet, window sign and colored easel. Requests should be sent to Jennings Murphy, c/o Pharmacist's Council for Community Affairs, 4339 North Sheffield Avenue, Milwaukee, Wisconsin.
mation gives the observance an added impetus in the nation's press and an aura of governmental backing. Press, radio and TV will give it a heavy play and you can take advantage of this. In the January APHA Public Relations Service are numerous radio spots, TV copy, editorials and news stories on poison prevention which can be tiedin closely with the pUblicity given the President's message. Other materials are available (see list on page 21) from member organizations of the National Planning Council on Poison Prevention. The National Planning Council is composed of private associations and government agencies which have a particular interest in poison prevention and the welfare of the general pUblic. APHA, a member since the council was organized, extensively helps developand place-promotional materials for National Poison Prevention Week. Following the pattern of previous years, APHA has developed a window streamer and ad mat for use by any pharmacist. Subscribers to the APHA PR Service will receive one copy of the streamer free in the January supplement. Quantity prices are shown in the list of available materials. Directions for ordering the ad mats are also given in the list. Community pharmacists are in a unique position to aid in promoting
CHILDREN ACT FAST ••• SO CAN POISONS I
PROTECT YOUR CHILDREN THIS YIAI HAU A MIlliON (HI LORIN WIll SWALLOW POTE"flAiLy POISONOUS SUISTlHCIS-SDD WIll DIE II 'IhilunneceMI.l'Yllau&htercanbeatoppedifparenw"poiIon-proof't.heir bome.
HowllWl)' timet un y~ A:/ "Y• ••• my home it pcMcmos-oof."
DO
!'r:dr,:je:r:?~~ucbandmediciMloutO(the'i'ht &'tnifyoul«wetM.room/Qr4niMlantbc.u",lMaJntGinu~
inata/tpla«.
DO ~~~5.~~!f~=~f~~:j~~~~ DO
~t.8~oustoremfldic:ineeeeparat.elyfromotherholUeholdprod.
DO
Azeyouauretbat allyourhouaeholdprodudiandmediciDell&re properlyllbe.W
do
goJ':i'!t~;~!~~icine
DO DO
~:ur.rly?le.noutyourmedicinecheet.nd.toratecabinet.l
by it. proper name?
~:ta~~n~l\~~o~;headr~n~nd°~C:~':!
PROno YOUR FAMILY IVIRY Will FROM THI OANGW OF A(OOOOAL POISONING. PDISDNPIDOfYDl.WIIOMETDDAY
poison prevention and in providing a major public service. The background and experience of the pharmacist makes him an a uthority on poisons. Plan your promotion now. Make use of the poison prevention materials available in the APHA PR Service and those offered by the members of the National Planning Council. Support your community public health efforts and further the interests of your profession.
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
APhA asks government to do basic research overnment research efforts generally
G should be confined to basic research, Edward G. Feldmann director of APHA scientific division, told members of the select committee on government research of the U.S. House of Representatives December 12. Responsibility for applied research should rest with industrial laboratories and secondarily with university laboratories, he testified. The editor of the Journal of Pharmaceutical Sciences and Grover C. Bowles of Memphis, Tennessee, APHA Council chairman, appeared in response to the committee's invitation to present the profession of pharmacy's views on government's role in research. Bowles introduced Feldmann and described the background, purposes and objectives of APHA. He noted that well over 1,000 APHA members-most with graduate degrees-are pharmaceutical scientists engaged in re-
search programs and that the APHA scientific section provides the necessary organization and forum for these research scientists. Feldmann statedResearch programs primarily aimed at developing new drugs have been and will continue to be most efficiently and effectively achieved through the natura I forces of competition in free enterprise within the pharmaceutical industry. However, basic research is necessary to provide the foundation for subsequent applied research leading to tomorrow's new drugs.
During a 45-minute question period following the prepared presentation, Feldmann pointed out that if the majority of our resources-in government, universities, and industry-are all devoted to applied research, the pool of basic data will "dry up" and may thereby impair the future progress of drug development and pharmaceutical science. He explained he was presenting general
guidelines which should not be taken as inflexible standards, adding that the cancer chemotherapy screening program might represent a valid exception to the general rule that government ought to confine itself to basic research. However, he warned against any tendency to increase government participation in applied research programs of this nature. His testimony also emphasized the $1,673,000 that the American Foundation for Pharmaceutical Education has provided for 562 graduate fellowships and the $257,000,000 increase in the pharmaceutical industry's research budgets. Explaining that research findings are of little if any value unless communicated to other scientists, he suggested the government consider ways to assist pUblications such as the Journal of Pharmaceutical Sciences in meeting the mounting costs of disseminating government-sponsored research data . • Vol. NS4, No.1, January 1964
23