NEWS
throw up major challenges, predicts the study. The traditional European strongholds for the food and beverage industry, such as Germany, France and the UK, are experiencing signs of maturity, thereby restricting demand for treatment equipment in the long term. This is forcing equipment suppliers to explore newer regions, such as southern Europe, to sustain future demand. Innovative systems, including diversified products, advanced technological options and efficient operational processes such as outsourcing contracts, will also help maintain profit margins in a mature market place. The challenge lies in being able to cater to the changing needs of the food and beverage industry — such as the shift in investment towards replacements, upgrades and services with greater focus on cost efficiencies. As opportunities decline, the competition among water and wastewater treatment equipment suppliers is increasingly being based on prices and innovative business strategies. Reducing the impact of price-based competition calls for approaches such as meeting specific technological requirements and the ability to undertake outsourcing projects. In addition, a chief characteristic of the food and beverage industry remains its highly localized base. ‘The wide regional variations in the food and beverage industry will require an overall understanding of the market conditions, as well as specialist knowledge of local conditions, to be able to respond in a meaningful manner to the growing complexities of this market,’ notes Padmanabhan. ‘Therefore regionspecific information and expertise will be critical in being successful in this diverse market.’ Moreover, the food and beverage water and wastewater treatment market is characterized by highly fragmented competition, with concentration levels in terms of equipment supply being very low at 18%. Not surprisingly then, large companies, such as Veolia Water, have already entered into agreements with local participants to create
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strategic growth opportunities in this market place. Contacts: North America: Frost & Sullivan, 7550 West Interstate 10, Suite 400, San Antonio, TX 78229-5616, USA. Tel: +1 877 463 7678, Web: water.frost.com Europe: Kristina Menzefricke, Frost & Sullivan, 4 Grosvenor Gardens, London SW1W 0DH, UK. Tel: +44 20 7343 8376, Email:
[email protected]
Taste & odor treatment process meets multiple objectives California-based water treatment systems provider Applied Process Technology Inc has announced the availability of HiPOx Plus, a waste-free advanced oxidation process (AOP) that the company claims will achieve multiple treatment objectives in a single system. The system combines ozone and hydrogen peroxide to form hydroxyl radicals, aggressive oxidants that react chemically with taste and odor (T&O) compounds. During treatment, contaminants are rapidly converted into benign carbon dioxide and water. The carbon dioxide is vented, while the cleansed water is discharged free of unwanted T&O contaminants. HiPOx Plus also simultaneously removes a wide range of volatile organic compounds (VOCs) and micro-contaminants. ‘Applied’s entry into the taste and odor market sector provides utilities with an efficient system for producing high quality drinking water,’ says Charles Borg, the company’s Vice President of Business Development. ‘The HiPOx Plus system, operated in an AOP mode, delivers superior results for destroying geosmin and 2-methylisoborneol (MIB), which represent approximately 90% of T&O contaminants in drinking water,’ he continues. ‘It also controls the formation of bromate to meet today’s strict regulatory standards, including the US Environmental Protection Agency’s Stage 2
Disinfection Byproducts Rule.’ HiPOx is the first advanced oxidation technology approved by the California Department of Health Services to completely remove MTBE from drinking water. In addition to the HiPOx family of products, the company’s product line includes PulseOx, which is an aggressive in situ chemical oxidation technology that destroys groundwater contaminants directly in the subsurface, and a hollow-fiber membrane biofilm reactor (MBFR) that uses an autotrophic biological reduction process to destroy contaminants such as perchlorate, nitrate and chlorinated solvents. Contact: Applied Process Technology Inc, 3333 Vincent Road, Suite 222, Pleasant Hill, CA 94523, USA. Tel: +1 925 977 1811, Email:
[email protected], www.aptwater.com
Pall wins blood service contract NY-based Pall Corporation has been awarded a new long-term agreement with the English National Blood Service (NBS) to provide blood collection systems incorporating its proprietary filtration technology. ‘This is a major contract and incremental new business for our Leukotrap family of filter systems,’ says Allan Ross, President of Pall Medical. The NBS collects approximately two million units of blood each year. It is an integral part of the UK’s National Health Service, and through its blood centers provides blood, blood components, products and tissues throughout England and North Wales. Leukocyte reduction (also called leukoreduction or leukodepletion) — the removal of contaminating white blood cells from blood products — plays a pivotal role in improving patient outcomes and controlling healthcare costs. Contact: Pall Corporation, 2200 Northern Boulevard, East Hills, NY 11548, USA. Tel: +1 516 484 5400, www.pall.com
In Brief RWE to pursue IPO for American Water The executive board of Germanbased RWE AG has decided to pursue an initial public offering (IPO) in the US for the shares of American Water as the most attractive option for the US-based company, its employees and customers. This move will return American Water to its status as a publicly traded company. RWE had previously announced that it planned to divest American Water either through an IPO or by selling it to a group of financial investors. Water Innovate receives Shell award In the UK, Shell has awarded £40 000 (US$74 000) to Water Innovate Ltd [see Membrane Technology July 2005, page 2] to help it extend the market potential of its N-Tox nitrous oxide monitoring technology. Professor Tom Stephenson, the company’s Technical Director, says that N-Tox detects nitrous oxide, a greenhouse gas with almost 300 times the global warming potential of carbon dioxide. He says: ‘Nitrous oxide is an important but often overlooked greenhouse gas — over 4% of its emissions arise from wastewater treatment, and these discharges are expected to increase significantly as tougher effluent nitrogen controls come into force.’ Water Innovate was one of three southern region finalists out of 265 entries selected to go through to the ‘Shell Springboard’ National Final in London. The Shell Springboard program seeks to provide a financial boost to a small number of compelling business plans from across the UK. Demineralization process developed for sugar industry Applexion, Novasep Process and Eurodia Industrie have signed a worldwide cooperation agreement to promote a demineralization technology for use in the sugar industry. This improved process combines Eurodia’s low electrodialysis conductivity system, Aqualyzer LCD, with an ion-exchange demineralization process from Applexion. Novasep Process will be responsible for commercializing the combined technology in the market place.
Membrane Technology May 2006